logo的意义及设计理念.pptVIP

,Howtodesignalogo?,Teamfourth:dancing,Content1.Logosconception2.TheprinciplesofLogodesign3.Theprocessoflogodesign4.Theproblemsofattention5.Casestudy,whatslogo?Logoisaprinteddesignorsymbolthatacompanyorinstitutionusestohighlightitsproductsorservicesanddistinguishitsproductsorservicesfromothers.,Principlesoflogodesign,function(功用性)Identification（识别性）Significance（显著性）Diversity（多样性）Artistry（艺术性）Accuracy（准确性）,Theprocessoflogodesignresearchandanalysis(市场调研与分析)elementsminingandimprovement(要素挖掘与提升)designanddevelopment(设计与开发)logoamendment(标志修正),TheproblemsofattentionGraspthecharacteristicsandstresstheimportance.2.Thelogoshouldbeidenticalwiththeobject,andavoidcontradictory.3.Youshouldconsidertheconsumerpsychology.4.Thelogoshouldbesuccinctandhasamoral.,NIKE,NIKE,NikeisafamiliarAmericanbrand.Itslogoisasmallhook,modellingconcise,asurgentasthelightning,giveusthefeelingofspeedandexplosive.Nikeusuallycalledit“SwooshLogo”,describingtherunningspeedasflying.Themarkislikesoundtrackandabstractionofsneakers.,nike,Thelogoisalsothefirstletterofthewordvictory,forthecommongestureaspeoplesayvictory,therepresentationofNikeisoneofthebest-knownlogosoftheworld.,WecanusuallyseeintheadsthelogoofNikeinsteadofthename.ItslogoimpressesconsumersdeeplyandithasbroughtgreatwealthtoNikebybrandeffect.,Nowletusintroduceadomesticenterprisebrand,HuaxiaBankThelogo,withredasthebasiccolor,brushesitselfasaDragonfortheprototype,makingitdelivermoreChinesecharacteristics,andfullydisplaythehuaxiabankculture.Theinternalpartisacreditcardmodel,whichshowsthemodernmanagement.ofhuaxiabank.,HuaxiaBank,Thelogovisuallyputshuaxiaandbanktogether,aswellascultureandmodernization.Itstrendoftaking-offshowsthatHuaxiabankisbasedonthefive-thousand-yearcultureofChinatorealisetheambitionofbecominganinternationalcommercialBank.,NowadaysalmostallBanksregardcoinastheirlogo,however,onlyHuaxiabankiscoveredwithadragon,andtheuniquenessofitsbrandhaswonforahuge