苹果公司介绍ppt 英文.ppt

,Apple,Switch丨environmental丨Innovation,COMPANYPROFILE,AppleInc.isanAmericanmultinationalcorporationthatdesignsandsellsconsumerelectronics,computersoftware,andpersonalcomputers.AsofJuly2015,Applehas364retailstoresinthirteencountries,andanonlinestore.AsofSeptember24,2015,thecompanyhad60,400permanentfull-timeemployeesand2,900temporaryfull-timeemployeesworldwide.苹果是美国一家以销售和设计电子产品、电脑软件和个人电脑为主的跨国公司。截止到2015年苹果已经在十三个国家设立了364家零售店和一座网上商店。2015年9月24号，苹果公司在世界各地的全职员工达60400人，临时员工达2900余人。,April1,1976:ApplewasestablishedbySteveJobs,SteveWozniakandRonaldWayne,toselltheAppleIpersonalcomputerkit.April16,1977:TheAppleIIwasintroduced.May1980:ThecompanyintroducedtheAppleIIIinandattemptedtocompetewithIBMandMicrosoftinthebusinessandcorporatecomputingmarket.,19761980:Theearlyyears,1978:SteveJobsbeganworkingontheAppleLisa.HewaspushedfromtheLisateamduetoinfighting,andtookoverlow-cost-computerproject,theMacintosh.,19811985:LisaandMacintosh,1989-1991:the“firstgoldenage”oftheMacintosh1991-1993:fallinotherproducts,19861997:Attemptsatreinvention,1994:ApplealliedwithIBMandMotorolaintheAIMalliance.November10,1997:AppleintroducedtheAppleOnlineStore,tiedtoanewbuild-to-ordermanufacturingstrategy.,19861997:MacIphoneIpodandIpad,1998:Appleintroducedanewall-in-onecomputer:theiMac.1988:第一台电脑IMAC,2001:ThefirstofficialAppleRetailStoresOpenedinVirginiaandCalifornia.2001：在维吉尼亚和加利福尼亚的第一家零售店,20072011:iPhone,iPodTouchandiPad2007-2011:手机播放器和平板,2006:ApplebeganproducingIntel-basedMaccomputers.2006：生产第一台英特尔MAC,SteveJobs1955-2011,ThreeAppleschangedtheworld.ThefirstoneseducedEve.ThesecondoneawakenedNewton.ThethirdonewasinthehandsofSteveJobs.三个苹果改变了世界第一个诱惑了夏娃第二个砸醒了牛顿第三个掌握在乔布斯手中,Name：SteveJobsNationality：American.Born：February24,1955,inSanFrancisco,California.Education：AttendedReedCollegein1972.,In1976,SteveJobsandWozniakfoundedApple.Theycobbledtogethertheircombinationofamicroprocessor,avideoscreenandkeyboard.TheinventorscalledittheAppleI.In1986,JobsleftthecompanyandstartedhisowncompanyNeXT.In1996,JobsreturnedtoAppleandservedastheCEO.Inrecentyears,ApplehasmadeaseriesofsuccessfulproductssuchasiPod,iTunes,iPadandiPhone.1976年，乔布斯和沃兹尼亚克创立了苹果，他们把处理器、显示器和键盘拼凑结合发明了第一代苹果1986年，乔布斯离开苹果创立了自己的公司NeXT1996年，乔布斯回到苹果并出任CEO，在最近几年，苹果推出了一系列如IPodITunesIPad和IPhone等成功产品,Rangeofproducts,5,IPod,2019/11/18,10,可编辑,Rangeofproducts,5,IPod,Rangeofproducts,5,IPod,Rangeofproducts,5,IPhone1,IPhone3G,IPhone3GS,IPhone4,IPhone5,IPhone5c,IPhone6,Rangeofproducts,IPad1,IPad2,IPadmini,IPadair2,IPadair,IPadPro,Rangeofproducts,Classic,Nano2&3,Shuffle1&4,touch,SalesStrategy,Appleneverdiscountsthroughdirectsaleschannels,Appledistributorpriceisverystable,Applesretailandonlinestoresareveryunique,1,2,3,Thecompanydoessellsomerefurbishedproductsdiscount,thepriceoftheseproductsarerelativelycheap,butthisisnotasaleprices,butcalledholidayspecialslikethenameofthefirst.,Appleistryingtocontrolretailprices.Theymayprofitbythedistributorscontrolmeagerincomparison,doesnotoffervolumediscountsandothermethodsfordifferentdistributorsinaccordancewiththesamepriceasthesameproduct.,Theyplaymoretheroleofeducationandsupportnotsales.Theyareverysimple,evenalittletoofarsimplertoatleastthemostclearsignofprovidinginformation.Theygivepeopletheimpressionthatalotofpeopletheretohelpyou.,SalesStrategy,AppleInc.hasbecomewellknownforitsadvertisements,whicharedesignedtoreflectaplanofmarketingtheirproductstocreativeindividuals.,4,Theirmostsignificantadcampaignsincludethe1984“SuperBowl”commercial,the1990s“Thi