2012年SVW供应商年会.ppt

,B.,优秀供应商开发经验分享：质量就是生命，责任重于泰山,英汇是一家以汽车装饰件、结构件为主的专业零部件企业，跟国内外25家主流汽车厂合作配套供货，是大众A级供应商,拓展新市场ExtendtoNewMarket,开发新产品DevelopingNewProducts,创造新需求CreateNewDemands,未来市场新的增长点原装附件Increasemarketshares-Aftermarketcomponents,原装附件合作Co-developmentofaftermarketcomponents,途观侧护登车踏板VWTiguanside-steps,开发工程师DevelopingEngineers,数据分析Dataanalysis,模具加工Toolingmanufacturing,生产制造Production,质检试验Quality&testing,项目开发集中各方面优势资源Developing-Centralizedallexpertiseandrecourses,设计修改Designmodification,装配验证Componentsmatingreview,样件试制Prototype,试生产Firsttrial,模具夹具设计制造Toolingdesignandmanufacturing,PPAP,D-FMEA,立项Establishtheprogram,OTS,交付Delivery,工艺流程图设计Processflowchart,3D数据分析Dataanalysis,产品开发StandardDevelopingProcess,整个设计开发，严格按照TS16949体系要求，完全符合上海大众前装开发流程及技术要求ThedevelopingprocessesarestrictlyaccordingtoTS16949,completelymeetShanghaiVWproceduresandtechnicalrequirements.,方案FinalProposal,设计更用心代表潮流发展DedicatedtothedesignRepresentthetrendofnewdemand,配合造型要求制作快速成型样件、经过三轮四个方案筛选，确定最终方案。Rapidprototypingbasedontheinitialdesign,reviewmanydifferentproposalandFinalizeddesign.,新方案Newdesign,进口件TheimportedR.B.,一、完美匹配原车身PerfectmatchthelengthofChinaversion二、与整车造型风格保持一致Matchthestyleofthecar三、解决千斤顶干涉问题ResolvetheinterferenceissuewithJack四、不妨碍挡泥板附件安装Resolvetheinterferenceissuewiththemudguard五、保证上海大众原装附件质量AssuredShanghaiVWaccessoryquality六、成本优化，较进口件下降50%Costreductionof50%comparingtoimportedone,一、与国产途观车身不匹配，短八公分NotmatchtheChinaversion,short8cm二、千斤顶使用有干涉InterferencewiththeJackwhenneedstoliftthecar三、挡泥板不能安装Interferencewiththemudguard四、价格过高Highimportedprice,设计更用心关注细节DedicatedtothedesignPayattentiontothedetails,产品更专业关注用户体验BetterProductEnduserfriendly,造型Style,工艺特点Processeshighlights,1、主体注塑件和金属板三层匹配，便于定位，满足整车NVH要求。Stainlesssteelplatelocatedwithinjectionmoldingmainbodybyusing3groves,easytopositionandsatisfyNVHrequirement.2、金属板采用激光切割，与塑料底座完美匹配。Lasercutstainlesssteelplatematchplasticbodyprecisely3、沿用高强度和耐腐蚀的前装标准件，保证与车身稳固相连Usedhighstrengthandhighcorrosionresistantfasteners,人性化设计Userfriendlydesign,根据人体脚部与踏板接触面积，合理设计防滑压条，符合人体功能学设计。Basedonthecontactareabetweenhumanfootandrunningboard,slipresistantfeaturewasdesignedaccordingly,easytoadaptbyhumanbody.,产品更专业协同大众建立并制定了该零件的专业化标准BetterproductCo-designedandestablishedthecomponentstandards,产品更专业保证产品质量Betterproductassuredproductquality,严格按照前装批产零件质量检验标准，共进行各大类试验项目二十余项，确保上海大众原装附件质量！Morethan20testinghavebeenperformedstrictlyaccordingtothestandardstoassureVWaccessoryquality,开发更高效把控开发节点Developingmoreefficientlycontrolkeydevelopingstages,造型设计、A面Industrialdesign,Asurface,Oct,Dec,造型选型，造型冻结FinalizeAsurface,造型分析，规划认可A-surfacereviewandapproval,Nov,Feb,Jan,Jul,Sep,生产，入库Production,storage,造型快速样件Rapidprototype,试验Testing,Aug,Jun,May,Mar,P-Freigabe,结构分析设计，采购认可Detaileddesignandplanning,开模Tooling,B-Freigabe,D-Freigabe,项目内容Item,时间(月)Time,自2011年5月立项，历时不到一年即完成了由产品设计、样件试制、试验认可、批量制造和产品交付整个环节，并顺利于2012年4月上市销售！TheprogramwasestablishedinMay,2011.Inlessthanoneyear,theproductwasdesigned,prototyped,tested,producedanddelivered.TheproducthasbeenonthemarketsinceApril,2012.,产品更专业加强批量管控与库存准备Betterproductproductioncontrolandwarehousing,服务更用心售后市场维护Dedicatedtoserviceaftermarketsupport,配合上海大众售后附件业务部门成功开展各区域产品亮点介绍及新品推广促销会Productpromote,协同上海大众售后附件业务部门开展在线安装培训Onlineproducttraining,每周对经销商进行电话回访，悉心解答经销商在零件安装方面遇到的问题Weeklyproductsurvey,assemblyandservicesupport,在上海大众的支持和指导下，上海英汇将继续与经销商一道与上海大众携手，为消费者提供更多受欢迎的原装附件！ShanghaiEssenWaywillcontinueworkingwithShanghaiVWanditsretailerstorestoprovide