《CCTV英文介绍》PPT课件.ppt

CCTV,HistoryChannelsSpecialprogrammesChanllegesandproblems,Logo,ChinaCentralTelevision,orCCTV,isanationaltelevisionstationofthePeoplesRepublicofChina.ItwasonitstrialbroadcastonMay1st,1958,andformallylaunchedonSeptember2ndoftheyear.AsthemostimportantmediuminChina,CCTVnotonlyprovidesinformationtogeneralpublicthroughoutChina,butalsoworksasanopenwindowbetweenChinaandtherestoftheworld.BecauseoftheextensivelandofChina,bytheendof2015,CCTVsprogramshavecoveredabout96%ofChinesepopulation,andover1.2billionviewers.,Channels,ChinaCentralTelevisioniscurrentlyoperating21publicchannels,andbroadcastingmorethan600hoursaday.The21publicchannelsareComprehensiveChannel,EconomicChannel,ArtsandEntertainmentChannel,ChineselanguageInternationalChannel(Asianversion,EuropeanversionandAmericanversion),SportsChannel,MovieChannel,AgricultureandMilitaryChannel,TVDramaChannel,EnglishlanguageInternationalChannel,ScienceandEducationChannel,TraditionalChineseOperasChannel,SocietyandLawChannel,NewsChannel,ChildrensChannel,MusicChannel,SpanishandFrenchlanguageInternationalChannel,andHDchannel.Thecontentofthesechannelsnearlycoversallaspectsofsociallife.AsChinesenationaltelevisionstation,CCTVComprehensiveChannelisthemajortelevisionchannelwhichbroadcastsnationalnewsandpoliciesinChina.,ChinaInternationalTelevisionCorporationCITVCChinaTVproductioncentre,Inordertoguaranteethesmoothdisseminationofnationalpolicies,thereisaspecificregulationwhichregulatedthateverytelevisionstation,retransmittingstation,transposestationandcabletelevisionstationofeachprovinceandmunicipalityshouldcompletelyrelayCCTVComprehensiveChannel.Byadoptinga“brandedchannel”strategyin2005,CCTVhasprogressedinanewstage.In2006,basedonthisstrategy,Mr.ZhaoHuayong,thepresidentofCCTV,broughtupontheconceptofGreenAudienceRatingwhichleadCCTVtoaninternationalTVstationwithfeaturesof“Chinesecharacteristics,nationalstyle,andworld-wideinfluence”.,Specialprogrammes,TopicsinFocus