中西方文化差异详细中西方颜色差异.ppt

Thedifferentcultureofcolorbetweenwestandeast,Red,EastInChina,redisacolorwhichrepresentluckyandjoyousForexample,inthefestivalsandtheweddings,peopleoftenputonredantitheticalcouplet（对联）,redlantern（灯笼）,redword“fortune”（贴福字）andredword“happy”（贴喜字）.,WestInAmerica,redisacolorwhichrepresentbloodandfireForexample,theredbattle（血战）,redvengeance（血腥暴动）,redruin（火灾）,redink（赤字）andredflag（使人生气的事）.,Red,China,America,Blue,EastInChina,blueisacolorwhichrepresentfurtherandeternal.Forexample,Chinesethinktheskyisblueandweregardblueasacolorwhichcanshowourrespecttothesky.Andtheblueblood（名门望族）.,WestInAmerica,blueisacolorwhichrepresentpornographicthings.Forexample,thebluemovieandthebluenovels.,Blue,China,America,Yellow,EastInChina,yellowisacolorwhichrepresentpowerandmoney.Forexample,theempiresoftenwearyellowclotheswithgoldenlineandbigdragon.,WestInAmerica,yellowisacolorwhichrepresentenvyandcowardly.Forexample,yellowbelly（胆小鬼）,yellowjournalism（恣意煽情的传媒）.,Yellow,China,America,White,EastInchina,whiteisacolorwhichrepresentunlucky.Forexample,inthefestivals,peopledontliketoputonwhitethingstoavoidunlucky.,WestInAmerica,whiteisacolorwhichrepresentpure,cleanandangel.Forexample,thebrideoftenwearwhiteclothestoshowherpure.Andtheword“awhitehope（被寄予最大希望）”.,White,China,America,Black,EastInChina,blackisacolorwhichrepresentseriousandterror.Forexample,peopleoftenwearblackclothesinfuneralrites（葬礼）.,WestInAmerica,blackisacolorwhichrepresentfashionandcrisis.Forexample,onedayinAmericacalled“BlackFriday”.,Black,China,America,Openyoureyes:,Today,moreandmoremeaningsofthecolorsarethesameineasterncountriesandinwesterncountriesbecausemuchcultureofeastflowint