商务英语写作saleletter.ppt

商务英语写作,ChapterSevenSalesletters,Briefintroductionofsalesletter,Itisapersuasivewriting.Thepurposeistogetsomeonetodosomething,forexample,topersuadeconsumerstogranttherequestortospendtimeormoney.Salesletterisusuallywritteninindirectapproachsincetheyaredirectedtocustomerswithoutinvitation.,TheneedforentertainmentTheneedforsafetyTheneedsocializingTheneedforknowledgeTheneedforcomfortTheneedforfameTheneedformorefreetime,Whatistheaimofsalesletter?,Thesaleslettermakethereadersrealizethatnotonlytheproductorserviceisgood,butitisgoodforthem.,Thegeneralplanforsalesletters,1.Gettingattentionorcuriosity.2.Arousinginterest.2.Provingbenefitstoinspirethecustomersdesire.3.Toencourageaction.,Arousingtheprospectivecustomersinterest,AskaquestionRefertoaudiencemembersRefertorecenthappeningsUseadramaticstoryStressimportanceoftopicUseaquotationCitealittle-knownfactorstatistic,Thesalesletterisaformofadvertising.Itaimstosellparticularkindsofgoodsorservicestoselectedtypesofcustomers.ItisadvisabletowritesaleslettersfollowingtheprinciplesofAIDA:attention,interest,desireandaction.,Tipsforwritingsuccessfulsalesletters,Analyzethereader.Knowtheproductorservice.Emphasizebenefits.Understatetheprice,unlessitisanobviousbargain.Enclosemoredetails.,Dontsinsalesletter,DontexaggerateDontbelittleyourreader.Dontballyhoo.Dontspeakillofyourcompetitors.,Thefirstparagraphyoushouldgrabtheinterestofreaders,andtoencouragethemtoreadon.HaveyoueverthoughtaboutinvestingintheStockExchange,butthendismissedtheideabecauseofthesizeofyourinvestment?Ifyoudie,whowillfeedyourfamily?Ifyouownadog,youhavearesponsibilitytokeepitcleanandfit!,1).TheOpening,2).TheBody,Thebodyshouldkeepthereadersinterestandcreateinthereadersmindaneedforyourproductorservice.Givethedetailedinformation.,2).TheBody,tobehealthytobewealthytohaveasafefuturetobecomfortabletobebetterthanotherstobeattractivetotheoppositesex,Directions:,Ourproductwillneverdisappointourcustomersthankstoitsexcellentperformanceandexhibitsfinequality,andaboveallafeelingofluxuryofferedbynootherproductofasimilartype.,Makethereaderact!Money-backguaranteesFreesamplesTrialperiodsPaymentplans,3).TheClosing,3).TheClosing,Ifyouarenotcompletelysatisfied,thenreturnthealarmclockwithnoobligation.Remember,thisofferisonlyopenfortwodays.BysendingthecardbeforeMay24,youwillobtainaspecialdiscountof5%atourintroductorystage.,Exercises:,请现在就来租车,让我们带走你旅途的烦恼。Reserveyourcarnowandletustaketheworryoutofyourtravelarrangements.,我们热情欢迎您参加本届时装展,我们最新的羊绒衫系列在38号展台展出.Youarecordiallyinvitedtothissessionoffashionshow,inwhichourlatestcollectionofcashmeresweatersisdisplayedatNo.38exhibitionstand.,有了这“世界各国百科全书”,你所有的问题都解决了,所有问题的答案都在这部书里.Allyourtroublesareoverwiththe“WorldwideEncyclopedia”whichhasalltheanswersyouwilleverneed.,感谢贵公司的友好合作,请填写附件中的调查问卷,并发给我方,以便我们了解贵公司客户的满意度.Thankyouforyourfriendlycooperation.Pleasefillinthequestionnaireattached,andsenditbacktousinorderforustobeinformedofyourcustomerssatisfaction.,我们非常高兴的宣布：我们的新式纯棉T恤衫已正式投放市场了！WeareverypleasedtoannouncethereleaseofournewstylecottonT-shirts.,Writingasalesletter,Situation:Asthesummerschoolholidayapproaches,yourcompanySweetTreatdecidedtopromotethecompanyshomemadeicecreamtotheparents.PleaseWriteapersuasivesalesletterforthecompany.,SweetTreatIceCreamDearCustomer:Yourkidsarehomefromschoolforsummerandyoucanhearthemscreaming.Andwhataretheyscreamfor?ICECREAM,naturally!Dontdisappointthem!ComeintoSweetTreat.OurfamousHOMEMADEicecreamcantbebeaten!Youwillnevertasteanythingthiscreamyanddelicious.Anditisallmaderightinourstoresoyouareguaranteedthefreshesticecreamyouhaveeverhad.,VisitusbeforeAugust25andyoucan