商务英语阅读Unit4-叶兴国.ppt

Unit4,2014.10,BusinessEnglish:AReadingCourse,Warm-upQuestions,1.Todaytherearetoomanyjobhuntersinthishypercompetitiveworld,whohavegoodeducationandsometimesworkingexperience.Therefore,companiesliketheMicrosoftCorporationdesignquestionsforcandidatestoanswerintheinterviewprocess.Thenwhatdoyouthinkacandidateshouldshowinhisorherresponsetoaninterviewersquestions?,BusinessEnglish:AReadingCourse,Warm-upQuestions,2.Asweknownowcompetitionforthebestjobsseemstogeteverfiercerandyourcareerprospectsdepend,toalargeextent,onwhatpeoplearesayingaboutyou.Itistruetosaythatthisistheeraofthe“personalbrand”.Thenwhatshouldonedotopolishuphisorherbrand?,BusinessEnglish:AReadingCourse,Backgroundinformation,面试中的怪问题：设计问题的微软公司说，有助于衡量人的才智、机敏或突破性思维；面试怪招只是在一些高科技公司里较普遍。面试者如何赢得生存和发展的空间？初涉职场，没有个人品牌；只有自己的努力和特有的价值获得认可，才能被业界认同；要获得个人品牌，先进行品牌定位，即对自己有清醒的认识；个人品牌一旦形成后，就会有更多的选择机会和发展机遇。,ReadingSkills:IntroducetheBasicInformationaboutBusinessEnglishReading,Questions:1.WhatdoesnewvocabularyofbusinessEnglishfunction?2.WhatarethewordformationsofnewBusinessEnglishvocabulary?Compound;abbreviation;affix,BusinessEnglish:AReadingCourse,TextA：Brain-twistingJobInterviewQuestionsbyMicrosoft,Questions1.Whydointerviewersposepuzzlequestions?2.Whyaremanholecoversroundratherthansquare?3.Whatdoestheinterviewerposethequestionofhowtodivide$21betweenMikeandToddfor?,BusinessEnglish:AReadingCourse,TextA,NotesontheText:1.fireaway:原意是“不停地射击”，这里指“谈话或提问时连珠炮般地接下去”。2.Acandidatesresponsetoapuzzlequestioncanchallengeaninterviewersfirstimpressions;whatmattersisthelogic,imaginationandproblem-solvingabilitythecandidateshowsinhisorheranswer,notwherehewenttoschool,whereheworked,orhowhedresses,thoughthosethingsdo,ofcourse,havetheirplace.求职者对难题的回答可能改变面试官对他的第一印象；这里重要的是求职者应答时表现出的逻辑思维能力、想象力和解决问题的能力，而不是他的学历、工作经历或者穿着打扮，当然这些也有它们的重要性。,BusinessEnglish:AReadingCourse,TextA,NotesontheText:3.Themainissueishowthemanufacturergetsaperfectlysmooth,layeredchocolateshellonamass-producedfoodthatneverknowsahumantouchuntilthebagisopened.主要问题在于在消费者开包食用之前，制造商如何在大批量且全部机械化生产的食品上涂上非常光滑并且分层的巧克力表层。,BusinessEnglish:AReadingCourse,TextB：ItsTimeforaBrandNewYou,Questions1.Whatisthemainideaofthefirstparagraph?2.WhatisthemainideaofParagraph4?3.Accordingtothetext,WhatdoesLouiseMowbrayprobablydonow?4.Whatistheauthorsattitudetowardspersonalbranding?,BusinessEnglish:AReadingCourse,TextB,NotesontheText:1.Personalbranding:个人品牌。所谓个人品牌，是指他人对你持有的一种印象。也就是说，个人品牌的中心问题是别人如何看待你。2.Adecadeago,themanagementguruTomPetersurgedbusinesspeopletoworkon“thebrandcalledYou”.10年前，管理界权威汤姆彼得斯敦促商界人士致力于“你的品牌”的建设。（这里You首字母大写表示品牌的名称。）3.Butthetimemayhavecometogettogripswithpersonalbranding.不过，现在可能到了该认真对待个人品牌的时候了。gettogripswith:对付，处理。如：Iveneverreallygottogripswiththisnewtechnology.我从未认真对待这项新技术。,BusinessEnglish:AReadingCourse,TextB,NotesontheText:4.andthechangingnatureofworkproject-based,oftenacrosstimezonesmeansitcanbehardertomakeanimpression,particularlyonthosewhocontrolyourdestiny.而工作性质的变化以项目为基础，经常跨越几个时区意味着更难以给人留下印象，尤其是给那些掌控你命运的人。5.TheXFactor:英国独立电视台一台（）的歌手选拔节目，比赛模式与美国同类节目美国偶像相似，其名称XFactor是指明星必须具备的“神秘因素”。AmericanIdol:美国偶像是美国福克斯公司在英国系列电视节目PopIdol的基础上加以改编后推出的风靡全球的真人秀电视节目。,BusinessEnglish:AReadingCourse,KeystoExercises,I.TTFTFII.DCABBIII.BDBAA,BusinessEnglish:AReadingCourse,TextA,TextB,I.TTFTFII.DCCACIII.CCAABIV.Translation1.目标受众2.能解决难题的人3.会议包价，会议套餐4.不愿冒风险5.目标市场6.如果你想得到一份更好的工作，塑造个人品牌是非常重要的。7.这是一个“只秀不说”的问题，并且要以一种令人感兴趣的方式“秀”。8.通过比较一下市场需要的和你能提供的，你就能发现哪些技能或你的个性中哪些方面还有待发展。,BusinessEnglish:AReadingCourse,KeystoExercises,1.TrytoremembernewwordsandexpressionsinUnit4;2.MakeasummaryforPart