亿动广告传媒.ppt

Madhouse!Inc.亿动广告传媒,ChinasMostIntelligentMobileAdNetwork,October16,2006,Madhousehasservedatotalof58millionimpressions,with39millionimpressionsservedinSeptemberalone,MediaBuyingAgencies,AdAgencies,Advertisers,MadhouseServicesOverview,WAPSiteAlliance,CarrierMedia,On-DeviceClientMedia,Note:Targetingcriteriaincludebycity,bycarriersub-brand,byhandsetmodel,andbytime,Effective&TargetedMobileMediaBuying,UseWAPMediaIntelligentlywithTargetedADServing,Step3.MADServingintelligentlyservesadifferentadtothesamesitebasedonuserprofile(i.e.,Althoughtheyareonthesamesite(WAPTX),BusinessUserAseesaBMWad,whileShanghaiStudentUserBseesaCokead),OptimizingAdVersionstoAdPositions,AdVersion4,AdVersion5,AdVersion6,Adversions,OptimizedInventory,TimePeriod,Rotation,FullyOptimizedInventory,Note:PerformanceoptimizationisachievedautomaticallybyMadServing,whichdeterminesthebestcreativeadversiontoprojectontothebestadpositionthroughconstantlyrotatingandtestingnewcombinations,MadServingAdPerformanceOptimization,TimePeriod,TimePeriod,CapsbyTimeUnit:Day/Week/Month/CampaignPeriod,FrequencyCap,MediaBuyingModels:byimpression,byclick,byaction,MadServingFrequencyandContentCaps,MadServingsupportsmultiplepricingmodelsFixedlocation/timepurchaseCPM(costperthousandimpressions)withreal-timemonitoringCPC(cost-per-click)withreal-timemonitoringCPA(cost-per-action)withfollow-onreportingFilloutasurveyDownloadaprogramorcouponCallahotline,MadServingenablesadvertiserstosetlimitsonthenumberoftimesindividualsviewads,i.e.,onceperday,3timesperweek,3timespercampaign,DetailedAnalyticalCapability,SystemWideMacroAnalysis,Campaign-SpecificAnalysis,AdVersionAnalysis,AdPositionAnalysis,MadServingReporting,Visitorbreakdownbyprovince,Visitorbreakdownbyhandsetbrand,Visitorbreakdownbycarriersub-brand,Jan-May2006%ofTotalWAPTrafficbySite,CarrierWAPPortalTrafficRepresentsonly12%ofTraffic,MadNetworkPartnerMediaSites,PartneredasanagentwithFractalist,whichrepresentsChinaMobilesOfficialMonternetPortaltoadvertisers,RepresentsnearlyallmajorWAPsitestoadvertisers,aswellasspecializedsiteswithspecificcontentandusergroups,SMS“coke”to50120,TV,Newspaper,Magazine,Radio,Outdoor,Step1:AllmassmediacampaignscanincludeCokeSMS“DomainName”,Step2:UsersendsSMS50120,Step3:ThesystemsendsaninteractiveSMSmenuforusersfurtheractions,WelcometoiCoke:PleaseReplyto:AccumulatepointsCheckaccountbalanceVisitiCokeMobileSiteRescueSHERegisterandbecomeaiCokemember,Reply1:PleasereplyandenterthePINCode,Reply2:HelloAlex:Youhave12,345pointsforredemptionReplyR:tocheckprizesforredemptionA:toaccumulatepointsW:tovisitiCokesite,Reply3:GetxiCokepointseverytimeyouvisitIcokemobilesite,MadSolutionsCross-mediaCampaigns,MADServing,TargetedSMS/MMS,BaoDaoWAPSite,MADNetwork,BaoDaoMobileMarketingFramework,OtherMedia,NewCustomerAcquisition,NewCustomerAcquisition,BaoDaoOpticalCRMcustomerdatabaseofover1millionphonenumbers,BaodaoOpticalCaseStudyBuy3Get1Free,BaodaoOpticalpusheda“Buy3Get1Free”disposablelenspromotionviaWAPPushUserscanredeemthephonecoupondirectlyatanyofBaodaosover400chainstoresOfthe30,000usersthatreceivedWAPPush,6,500usersvisitedtheBaodaomobilesite,fora22%responserate,BaodaoOpticalBuy3Get1FreePromotion,EyeExam,Totakethetest,firstholdyourphoneanarmslengthawayfromyoureyes,Start,EyeExam,CrossMedia,MobileMedia,CrossMedia,SMSOrWAPPush,MobileMediaBuy,PrintAD,TV/Radio,InternetAD,WAPSite,In-StoreExperience,OnlineExperience,Off-LineExperience,BaodaoMobileMarketingPlatform&Flow,MMSPush,Baodao,ManagementTeam,JoshuaMaa,CEO&FounderFormerFoundingCEOofRockMobileCorporation,GreaterChinasleadingMobileMusicEntertainmentServiceProvider,andEVPofTOMOnline,ChinaslargestWirelessValue-AddedServiceProviderbyrevenue,XiaRongrong,VP,BusinessDevelopmentRongRongleverages11yearsofChina-basedprofessional4AAgencyexperience,risingtoGroupAccountDirectorOgilvy&Mather,servingkeyclientsincluding:ChinaMobile,Unicom,Motorola,Jeep,andIBM,NelsonHuang,CTOBeforeservingasChiefArchitectforBeijing-based8laOnlineMusic,Nelsonledatechnicalteamofover100peopleasCTOofpAsia(Inforian),theformerChinaInternetcommunityandcommerceleader,offeringtheCICQthefirstandlargeste-auctionsitethen.,CraigWatts,Interna