高中英语《Unit1AdvertisiLanguagepoints》课件牛津译林版必修.ppt

Unit1,Unit1Advertising,Languagepoints,Anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorservice,ortobelieveinanidea.广告使用文字、图片来说服人们购买一种产品或服务，或者接受某种观念。persuadevt.劝说、说服e.g.Hisfriendsfailedtopersuadehimtogoontheoutdoorcampingtrip.他的朋友们劝他去户外露营，但失败了。,常用结构：persuadesb.todosth.说服某人做某事odoingsth.说服某人做某事persuadesb.outofdoingsth.说服某人不做某事,believein相信的存在，信任/信赖e.g.Idontbelieveinghosts.Ithinkthatstoriesofghostsweremadeupbyhumanbeings.我不相信鬼魂。我认为鬼魂的故事都是人类编造出来的。Theyneedaleadertheycanbelievein.他们需要一个可以信赖的领导。,2.Acommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseaproductorservice.商业广告是为了推销某种产品或服务而花钱做的广告。句中which引导一个定语从句，修饰先行词one。(2)短语payfor的意思是“为付费”。如：Letmepayfordinnerthistime.这次就让我来付饭钱吧。,3.PSAsareoftenrunforfree,andaremeanttoeducatepeopleabouthealth,safetyoranyotherproblemthataffectspublicwelfare.公益广告往往是免费投放的，旨在就有关健康、安全或影响到公共福利的任何其他问题教育人们。,forfree免费e.g.EachchildcomingtothebookshoponChildrensDaywillgetabookforfree.任何一个儿童节那天来书店的小孩都能免费得到一本书。,bemeantto旨在，目的是e.g.Whathesaidatthemeetingwasmeanttomakeussupporthisidea.会议上他说的话是希望我们支持他的观点。Thescholarshipismeanttoencouragethestudentstoworkharderattheirlessons.奖学金应该是用来鼓励学生在学业上更加努力的。,4.Therearelawstoprotectpeoplefromadvertisementsthatcheatpeople.有法律保护人们免受虚假广告的侵害。protectfrom防止；保护免受e.g.Peopleusuallywearsunglassestoprotecttheireyesfromthestrongsunlight.人们常常戴太阳镜来保护他们的眼睛免受强烈太阳光的伤害。,5.However,westillmustbeawareoftheskilfulmethodsusedinadstotryandsellusthings.但我们仍然应该了解广告中试图向我们兜售东西的常用技巧。beawareof知道，意识到，明白e.g.Everybodyshouldbeawareoftherisksinvolved.人人都应该认识到所涉及的风险。,6.Evenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.即使一则广告没有撒谎，也并不意味着它就是完全“清白”的。(1)evenif即使，虽然e.g.EvenifIfailthistime,Iwouldtryagain.即使我这次失败了，我还要再试试。,(2)副词altogether在句中意为“完全，全部”，表示强调。如：Itwasanaltogetherdifferentsituation.那是完全不同的情形。(3)单词innocent意为“无罪的，清白的”。如：Hewassurethatthemanwasinnocentofanycrime他确信那个男人没有犯任何罪。,7.Youwillfeelwiththenicecomment,rememberthewordsfreshestfood,andmakeamentalconnectionwiththefoodinthegrocery.你会很乐于看到其中的恭维，记住“最新鲜的食品”这几个词，在心理上将其与该店里的食品联系起来。commentn.评论、意见、评价vt./vi.评论,常用结构：makeacomment/commentson对评论/评头论足nocomment无可奉告commenton对评论/评头论足e.g.Itisimpolitetocommentonothersbehindtheirback.背后对他们评头论足是不礼貌的。,8.Wemustnotfallforthiskindoftrick!我们切莫掉进这类陷阱中。fallfor上的当，受的骗e.g.Howcanyoufallforthewordsofthedoor-to-doorsalesman?你怎么会受上门推销的人的骗呢？,9.Notalladsplaytricksonusthough.但并非所有的广告都跟我们玩花招。playtrickson欺骗，捉弄e.g.Thenaughtyboyplayedtricksonmeseveraltimeslastmonth.那个调皮的男孩上个月捉弄了我好几次。,10.Theseadsdealwithwidespreadsocialconcerns.这些广告关注普遍存在的社会问题。dealwith对付；和打交道；处理；涉及（多和how连用）e.g.Couldyoutellmehowtodealwiththeproblem?你能告诉我怎样处理这个问题吗？,拓展dowith对付/处置；与相处；忍受（多和what连用）e.g.Idontknowwhattodowiththeproblem.我不知道如何处理这个问题。,CompletethefollowingsentencesaccordingtotheinitialsorChinese.Iwasoutofb_afterrunningforthebus.2.Theybelievedthechildbyhisp_reasons.3.Thecountrysmainp_aregoldandcocoa.,reath,ersuasive,roducts,4.Thesechildrenlovedplayingt_ontheirschoolmates.5.Whichbrandof_(牙膏)doyouprefer?6.Theyputa(n)_(广告)inTheMorningNews,offeringahighsalaryfortherightperson.,advertisement,ricks,toothpaste,7.Thegovernme