酒吧夜店策划活动.ppt

MondeoMegaDealerMeeting&PressLaunchProposal福特蒙迪欧经销商及媒体推介会提案,Dec4,20032003年12月9日,KeyContents主要内容,Objective目的Theme主题VenueRecommendation地点推荐Agenda&KeyElements日程及要素TeamStructure工作团队BudgetSummary预算NextStep下一步工作,Objective目的,TobuildupFord&ChangAnFord&Mondeobrandimage树立福特,长安福特以及蒙迪欧的品牌形象,TowellcommunicatetheMondeolaunchplantothedealers,andencourageTeamworktoachievegreatsuccess向经销商传达蒙迪欧上市计划,鼓励通过团队合作争取更大成功,TocreatePRBuzz,andgeneratefavorablePRcoveragefromtheverybeginning在上市初期营造公关热点，争取大量正面公关报道,Toestablishdealers/PressconfidenceandexcitementinMondeolaunch建立并激发经销商,媒体对蒙迪欧上市的信心和热情,Theme主题,“耀世而出，风光无二”福特蒙迪欧经销商/媒体推介会BrilliantLaunch,UnrivalledSceneryFordMondeoDealer/PressLaunchMeeting,Supports支持点,MondeoChanganFordFlagshipProductInChina蒙迪欧-长安福特的旗舰产品,GrandioseNaturalLandscapes宏伟的自然景观,FordHeritage福特百年精髓,GermanDesign出众的德国设计,CAFStrongJV强大的合资企业,+,Hightech&ImpactLighting&AVeffects高科技，光芒四射,有震撼力的灯光，影像，音效,Exciting&Memorableproduct“Touch&Feel”激动人心的,难忘的产品体验经历,耀世而出风光无限BrilliantLaunch,UnrivalledScenery,ExpectedOutcomeofMegaDealerMeeting经销商大会的沟通重点,ReinforceofFordPrimary&MondeoBrandImage福特品牌,蒙迪欧产品形象,Mondeobrandvalue&Productcompetitiveadvantage宣传蒙迪欧品牌价值及产品竞争优势,2004MondeoLaunchPlan宣布2004年蒙迪欧上市计划,Teamworktoachievegreatsuccessin2004团队合作争取2004年更大成功,ProductUnveilCeremony产品揭幕仪式,BusinessMeeting商务会议,TestDriveDemo车手表演，试乘试驾,CompetitorReview/TeamBuilding竟争品牌比较团队活动,Entertainment余兴节目,POSM活动宣传资料,Exciting&InterestingLearningProcess振奋人心,有趣味的学习过程,ExpectedOutcomeofPressLaunch媒体发布会的沟通重点,ReinforceofFordPrimary&MondeoBrandImage福特品牌,蒙迪欧产品形象,Mondeobrandvalue&Productcompetitiveadvantage宣传蒙迪欧品牌价值及产品竞争优势,Establishgoodrelationshipwithcoremedia与核心媒体建立良好关系,?,ProductUnveilCeremony产品揭幕仪式,TestDriveDemo车手表演，试乘试驾,CompetitorReview竟争品牌比较,Entertainment余兴节目,POSM活动宣传资料,Exciting&InterestingCommunicationProcess振奋人心,有趣味的沟通过程,MegaDealerMeeting&PressLaunchAgenda经销商会议及媒体上市发布会议程,ProposedDate推荐日期:MegaDealerMeeting经销商大会:Feb6/7/8PressLaunch媒体发布会:Feb8/9/10,Day1第一天Reception&Check-in接待,报道ProductUnveil产品揭幕ProductIntro.&display产品介绍,展示GalaDinner晚宴“Liangjiangsihu”Sightseeing两江四湖游,Day2第二天GroupBusinessMeeting分组商务会议(dealeronly)TestDriveDemo场内试车G1-LongDistanceTestDrive试乘试驾(orG2-Lijingcruise)游轮观光ImpressionLiuSanjie刘三姐表演,Day3第三天G1-SightseeingTour景点观光(orG2-LongDistanceTestDrive试乘试驾)Checkout返程,桂林国际会展中心GuilinInternationalConventionCenter,C-2,ProductUnveilCeremony产品揭幕仪式,ProductUnveilCeremony产品揭幕仪式,入场，暖场情景带Welcomeaddress,moodtape,产品亮相Productunveil,嘉宾致辞VIPspeech,祝贺短片CongratulationVCR,多媒体产品介绍Multi-mediaproductintroduction,汽车展示+酒会Cardisplay+CocktailReception,蒙迪欧品牌定位MondeoBrandPositioning,蒙迪欧产品介绍MondeoProductIntroduction,蒙迪欧上市计划MondeoLaunchPlan,GroupBusinessMeeting&SquareTestDrive分组商务会议及试车,第一组:经销商总经理及销售经理GroupA:DealerGM&SalesManager,第一组:经销商服务经理及其他人员GroupB:DealerServiceManager&Others,9:00-10:30CompetitiveAdvantageReview竞争优势分析Teambuilding团队活动/CarDemo&SquareTestDrive场内驾驶表演及试车(rotate轮换）,9:00-10:30BusinessMeeting商务会议CustomerSatisfactionIssues&Improvements客户满意度现况分析及改进,10:50-12:30BusinessMeeting商务会议MondeoLaunchDealerPreparations蒙迪欧上市经销商准备Fiesta2004ProductPlan嘉年华2004年产品计划,10:50-12:20CompetitiveAdvantageReview竞争优势分析Teambuilding团队活动/CarDemo&SquareTestDrive场内驾驶表演及试车(rotate轮换）,GalaDinner&Performance晚宴及表演,嘉宾到场WelcomeaddressVIP领导致辞VIPspeech用餐(Dinner):表演performance-BroadwayDancing背景音乐Music游戏/抽奖Game/luckydraw演出,祝酒歌ToastSong游戏/抽奖Game/Luckydraw演出-珠宝秀Performance-JewelryShow卡拉OKKaraOK,酒店外新车展示HotelCarDisplay,SquareTestDrive场内试车,甲天下广场JiaTianXiaPlaza,SquareTestDrive场内试车,长途试车/游船路线TestDrive/LijiangCruise,甲天下广场JiaTianXiaPlaza收费站Ticketstation报安BaoAn（换乘点/shiftstop）月亮山MoonMountain（团体照）富安酒店FuAnHotel,甲天下广场JiaTianXiaPlaza竹江码头ZhuJiangPort阳朔码头YangShuoPort富安酒店FuAnHotel,长途试车/游船路线TestDrive/LijiangCruise,富安酒店FuAnHotel月亮山Mt.Moon报安BaoAn（换乘点/shiftstop）收费站Ticketstation甲天下广场JiaTianXiaPlaza,富安酒店FuAnHotel世外桃源ShiWaiTaoYuan甲天下广场JiaTianXiaPlaza,30分钟车程30minsbycar,50分钟车程50minsbycar,ImpressionLiuSanjie刘三姐表演,DealerKit&PressKit经销商礼包及媒体礼包,DealerKit/经销商礼包POSM/资料Badge/胸卡Materialfolder/资料夹ShopingBag/手提袋Uniform/制服Gift/礼品(scalemodel)Meetingdocumentfolder/文件夹Agenda/议程Testdriveguideline/试车指南Groupindication/团队分组,PressKit/媒体礼包+PRrelease/媒体发布CD-R,TeamStructure&Responsibility团队结构以及职责范围,PreparationSchedule前期准备时间安排,Production/PerformancePreparationPeriodDec.11Jan.21制作/表演准备阶段2003年12月11日2004年1月21日,On-siteTeamCoordination/ProductionQualityControl/RehearsalPeriodJan29Feb4现场团队磨合/制作质量的控制/彩排阶段2004年1月29日-2月4日,DealerMeetingPeriodFeb58经销商大会期间2004年2月5日8日,NovDecJanFe