长乐皇庭丹郡项目商业定价与营销策略报告

O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c 2009/11/17 1 O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H l l l l l PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c l l l l l 2 O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c Who Am I? 3 O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c Self Analysis 4 O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c Self Analysis 3 1 2 5 O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c Self Analysis 10# 11# 3499.92 54% 19% 6969.74 54% 3469.82 3# 4# 10# 1064.93 640.96 897.79 1064.93 640.96 2089.07 8% 5% 16% 1191.28 11# 871.12 2086.84 16% 1215.72 1. 6.34% 12851.54 12851.54 100% 2. 1# 2#990.12 6 O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c Self Analysis 125 40 7 O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c Self Analysis 15 60 30 p 15 60 28 p 30 28 8 8 O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c 11# Self Analysis 11# p 11# 13 10# p p 9 O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c 10# Self Analysis 10# p10# p p 10# 10 O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c Self Analysis 10# 11# p 5.1 3.6 p p 11 O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c 3# 4# Self Analysis p p 64 12 O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H 10# 11# 54% 3# 4# PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c Self Summary 11# 11# 10# 10# 3# 4# 10# 11# 3# 4# 54% 13 O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c Where is the Chance? 14 O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c Opportunity p ” p 15 O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c Opportunity 505 32 17 242 171 7.5 KFC 60000/ 40000/ 1.3 KFC ” 16 O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c Opportunity 17 O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c Opportunity MALL KTV 18 O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c Opportunity 19 O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c Where is the Chance? 20 O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c Opportunity 21 O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c Opportunity B 22 O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H 1. 2. 3. 4. PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c Opportunity 1. 2. 3. 4. 23 O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H 1. 2. KTV 3. PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c Opportunity 1. 2. KTV 3. 24 O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H 1. 2. 24 3. PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c Opportunity 24 1. 2. 24 3. 25 O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H 1. 2. 3. PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c Opportunity 1. 2. 3. 26 O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c Case Study? 27 O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H Shopping Mall PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c Shopping Position Shopping Mall 28 O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c Shopping Position Shopping Mall Shopping Mall 29 O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c 30 O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c 31 O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c Shopping Position : 17470.m2 32 O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c Shopping Position Shopping Mall p p p 24 33 O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c 68 O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c 1820 1981 80% 1997 O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c Shopping Position 10# 11# Shopping Mall p p 36 O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c Shopping Position 3# 4# Shopping Mall p p p 40 O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c Case Study? 43 O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c Shopping Price 44 O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c Shopping Price / 2 4 3 2.8 / / 3 2.6 4 1 / 2800 3500 2 1.5 2 / 2500 3000 / 45 O W ! N y bu to k lic C m C lic k to bu y N O W ! o o m w w w w H H 100 6% 8% PD F-XC A N GE PD F-XC A N GE w .d o c u-tr a c k .c w .d o c u-tr a c k .c Shopping Price 11# 11# 10# 10# 100 3499.92 3469.82 871.12 1215.72 897.79 1191.28 6% 8% 5.0 5.5 4.5 5.0