牛津译林版英语高一下册Module 4《Unit 1 Advertising》ppt参赛课件.ppt

Whatdidyouwatchjustnow?,Advertisements(ads),Whatdotheypersuadepeopletodo?,SupportthefightagainstAIDS,Advertisements,Unit4Reading,learningaims,1tolearnsomebasicknowledgeaboutads2Howtoreadexpositorywriting,StepOneLeadin,StartAhead.,Salesforcomputers.,Takingdrugsmeanscommittingsuicideslowly.,Trytodividethemintotwoparts.,AdsforpublicissuesAdsforsales,ProjectHope,SayNotodrugs,shampoo,computer,publicserviceadvertisements,commercialadvertisements,StepTwoReadingstrategy,1Whatisexpositorywriting?Expositorywritingismeanttointroduceyoubasicinformationonatopic.2Whatkindofformatdoesitusuallyfollow?Itusuallyfollowsthesamebasicformat:introductionofsubject,supportingdetails,conclusion,Discussthestructureofthetext,Para1,Para2-5,Para6,StepThreeFastreading,1)Whatdoadvertisementsencouragepeopletodo?2)WhatdoesPSAsstandfor?3)WhatarePSAsmeanttodo?,Tobuyaproductorserviceorbelieveinanidea.,Publicserviceadvertisements.,Toeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfare.,StepFourReadingfordetails,Task1Detailed-reading,1Wherearetheadvertisementsmostcommonlyfound?2WhatisthedifferencebetweencommercialadvertisementsandPSAs?,Theyaremostcommonlyfoundinnewspapersandmagazines,onbillboards,theInternet,radioandTV.,Acommercialadvertisementisonewhichsomeonehadpaidfortopromoteaproductorservice,whileaPSAisoftenplacedforfree,andisintendedtoeducatepeopleaboutissueswhichaffectpublicwelfare.,3Whyaresomeoftheadscleveraccordingtothearticle?4WhendidChinabeginanationwidepublicserviceadvertisingcampaign?,Becausealthoughtheadsdonotlie,theydonottellyouthecompletetruth.,In1996.,1Advertisementsarefoundinmanyplaces.2PSAsareonlyfoundinnewspapers.3Alladvertisementstellthecompletetruth.4PSAsandcommercialadsusesomeofthesamemethods.5Commercialadscangiveusvaluableinformationabouthowtoliveourlives.6AnadwarningpeopleagainstsmokingisanexampleofaPSA.,notonly,Notall,PSAs,T/F,Task2,Whataretheirsimilaritiesanddifferences?,persuasiveexcitingbillboardsInternetpromoteeducateexpense,Task3TaskreadingFillintheblankswithrightwords,billboardsnewspapersmagazinestheinternetradiotelevision,persuasive,exciting,to_aproductorservice,toeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfare,promote,“Bright-Teethfightsbadbreath!”,“Youareproudofyourcooking,soshouldntyoubuytheveryfreshestfood?”,“Yestolife,notodrugs”,“Knowledgechangeslife”,“ProjectHopeschoolingeverychild”,“Smokingiscommittingasuicideslowly”,Examples,StepFiveConsolidation,1.Inthesentence“Acommercialadisonewhichsomeonehaspaidfortopromoteaproductorservice”,theword“promote”means_,A.tosellaproductorserviceatahigherpriceB.tosellaproductorserviceforfreeC.tohelpsellaproductorserviceormakeitmorepopular,2.Whatdoestheadvertisermeanbysaying“Youareproudofyourcooking,soshouldntyoubuytheveryfreshestfood?”,Sinceyouaregoodatcooking,youneedntbuytheveryfreshestfood.B.Becauseyouareanicecook,theveryfreshestfoodisyourfavoritechoices.C.Ifyouaresatisfiedwithyourcooking,youshouldntbuytheveryfreshestfood.,3.Whichofthefollowingadvertisementsisdifferentfromtheothers?,A.Bright-TeethfightsbadbreathB.ProjectHopeschoolingeverychildC.Knowledgechangeslife,4.Whatistheauthorsattitudetowardsads?,A.Alladstellthecompletetruthandweshouldbelievethem.B.adsdonttellthetruthandwemustntbelievethem.C.Someadsofferinaccurateinformationandweshouldbecarefulaboutthem.,StepSixHaveaDiscussion,Step