信息时代的管理信息系统Chap005ppt课件

Chapter5ElectronicCommerce:StrategiesfortheNewEconomy,Copyright2010bytheMcGraw-HillCompanies,Inc.Allrightsreserved.,McGraw-Hill/Irwin,STUDENTLEARNINGOUTCOMES,Defineanddescribethe9majore-commercebusinessmodels.IdentifythedifferencesandsimilaritiesamongcustomersandtheirperceptionofvalueinB2BandB2Ce-commerce.CompareandcontrastdevelopingamarketingmixinB2BandB2Ce-commerce.,5-2,STUDENTLEARNINGOUTCOMES,Summarizewaysofmovingmoneyine-commerceandrelatedissues.Discussmajortrendsthatareimpactingboththee-commerceworldandsocietyingeneral.,5-3,WHATSREPLACINGTHEDAYAFTERTHANKSGIVINGFORSHOPPINGSALES?,BlackFridayistraditionallyabigdayforretailersItswhenChristmasshoppersspendalotofmoney,movingretailersoutoftheredandintotheblackButBlackFridaymaysoonbereplacedbyCyberMondayCyberMondayistheMondayafterThanksgivingwhenpeoplegobacktoworkandbuyproductsonline,5-4,WHATSREPLACINGTHEDAYAFTERTHANKSGIVINGFORSHOPPINGSALES?,The“e”ine-commercechangesalotofthingsForexample,BlackFridayisabrick-and-mortarconcept;CyberMondayisan“e”(electronic)conceptNomatter,anykindofcommerceisstilljustcommerceAndallbusinessesmustexecutewelltosurviveandthrive,5-5,WHATSREPLACINGTHEDAYAFTERTHANKSGIVINGFORSHOPPINGSALES?,Doyoushopforgiftsonline?Ifso,atwhatsitesandforwhatoccasions?Whatsyourtakeonpeoplespendingtimeatworktoshopforpersonalitems?Howcanbrick-and-mortarretailerstakeadvantageofCyberMonday?,5-6,INTRODUCTION,E-commerceischangingeverythingElectroniccommerce(e-commerce)commerce,butitiscommerceacceleratedandenhancedbyITBuildpowerfulrelationshipswithcustomersBuildpowerfulrelationshipswithsuppliersBuildpowerfulrelationshipswithpartners,5-7,INTRODUCTION,Bute-commerceisstillcommerceYoumusthaveaclearpath-to-profitability(P2P),aformalbusinessplanthatoutlineskeybusinessissuessuchasCustomertargetsMarketingstrategiesOperationsstrategiesProjectedincomestatementandbalancesheettargets,5-8,CHAPTERORGANIZATION,E-CommerceBusinessModelsLearningoutcome#1UnderstandYourBusiness,Products,Services,andCustomersLearningoutcome#2FindCustomersandEstablishRelationshipsLearningoutcome#3,5-9,CHAPTERORGANIZATION,MoveMoneyEasilyandSecurelyLearningoutcome#4E-BusinessTrendsLearningoutcome#5,5-10,E-COMMERCEBUSINESSMODELS,5-11,B2BE-Commerce,BusinesstoBusiness(B2B)e-commercewhenabusinesssellsproductsandservicestocustomerswhoareprimarilyotherbusinessesWhereallthee-commercemoneyisBasically,itsaboutbusinessesdoingbusinesswithotherbusinessesSupplychainmanagement(fromChapter2)isabigpartofB2Be-commerce,5-12,B2CE-Commerce,BusinesstoConsumer(B2C)e-commercewhenabusinesssellsproductsandservicestocustomerswhoareprimarilyindividualsB2Cistheglitzye-commercelikeiTunes,eBay,etcB2Cisaprimaryfocusofthelatersectionsinthischapter,5-13,C2BE-Commerce,ConsumertoBusiness(C2B)e-commercewhenanindividualsellsproductsandservicestoabusinessTrueeconomicinversionoftheB2CmodelFotoliaisagoodexample()Thereyoucanpostphotosandvideosandbusinesseswillpayyouaroyaltytousethem(iftheylikewhatyouoffer)YoucanalsoadvertisebusinessesonyourpersonalWebsite(calledanaffiliateprogram)andreceivemoniesforvisitorswhojumpfromyoursitetothebusinessWebsites,5-14,C2CE-Commerce,ConsumertoConsumer(C2C)e-commercewhenanindividualsellsproductsandservicestoanotherindividual.Yousellingtoanotherperson(orthereverse)UsuallyoccursthroughanintermediarysuchaseBay,5-15,B2GE-Commerce,BusinesstoGovernment(B2G)e-commercewhenabusinesssellsproductsandservicestoagovernmententity.LockheedprovidingproductsandservicestoDoDFairlylargee-commercemodelintermsofrevenueMostU.S.governmententities(forsureatthefederallevel)wontdobusinesswithyourbusinessifyoucantdoitelectronically,5-16,C2GE-Commerce,ConsumertoGovernment(C2G)e-commercewhenanindividualsellsproductsandservicestoagovernmententityYousellingsomethingtothegovernmentThismarketisquitesmallandunremarkableMosttimes,“you”mustregisterasabusinessbeforesellingsomethingtothegovernment,whichwouldthenbecomeB2Ge-commerce,5-17,G2BE-Commerce,GovernmenttoBusiness(G2B)e-commercewhenagovernmententitysellsproductsandservicestobusinessesSBAprovidingsuretyguarantees,disasterassistance,ombudsmen,etctosmallbusinessesTSAholdingauctionsandsellingoffconfiscateditems(mosttimes,youmustbea“business”toparticipateintheseauctions)U.S.GeologicalSurvey(DOI)sellingdetailedsurveydatatobusinesses,5-18,G2CE-Commerce,GovernmenttoConsumer(G2C)e-commercee-commerceactivitiesperformedbetweenagovernmentanditscitizensDoesnotfitwellatallwithinthetraditionalsupply-and-demande-commercenotionPayingtaxes,registeringvehicles,etc,5-19,G2GE-Commerce,GovernmenttoGovernment(G2G)e-commercee-commerceactivitieswithinanationsgovernment(canalsorefertoe-commerceactivitiesbetween2ormorenationsgovernments)Verticalgovtintegratione-commerceamongagenciesupanddownfederalandlocallevelsHorizontalgovtintegratione-commerceamongagencieswithinonelevel(e.g.,federal)Mainlyaboutinformationsharing,notcommerce,5-20,UNDERSTANDYOURBUSINESS,PRODUCTS,SERVICES,explainse-com