高中英语《Unit1AdvertisiReading》课件牛津译林版必修.ppt

Unit1,Unit1Advertising,ReadingAdvertisements,1.Doyoulikeadvertisements?2.Doyouthinktherearetoomanyofthemandthattheyareeverywhere?3.Doyouthinkadvertisementsplayanimportantpartinourlives?Whyorwhynot?,Warmingup,4.Whydocompaniesandorganizationsadvertise?Whatkindofthingscanbeadvertised?5.Canyougivesomeexamplesofthesetypesofadvertisements?,Someadvertisementsaremeanttosellproductsorservices,andsometomakepeoplethinkaboutproblemsinsocietyoraboutpeoplewhoneedhelp.,tosellproduct,tosellservice,tomakepeoplethinkaboutpeoplewhoneedhelp,Readthearticlequicklyandanswer.1.Whatdoadstrytopersuadepeopletodo?Tobuyaproductorservice,ortobelieveinanidea.,Advertisements,2.WhatdoesPSAstandfor?Publicserviceadvertisements.3.WhatdoPSAsaimtodo?Theyaimtoteachusandhelpusleadbetterlives.,Mostpeoplearenotawareofhowmanyadsarearoundthem.2.Advertisementsarealwaysmeanttopromoteaproductorservice.3.PSAsareonlyfoundinnewspapersandonTV.,T,F,F,Readthearticleagainanddecidewhetherthefollowingsentencesaretrueorfalse.,Detailedreading,PSAsandcommercialadsusesomeofthesamemethods.5.Commercialadscanoftengiveusvaluableinformationabouthowtoliveourlives.AnadwarningpeopleagainstsmokingisanexampleofPSA.,T,F,T,Whereareadvertisementsusuallyfound?Theyareusuallyfoundinnewspapersandmagazines,ontheInternet,radioandtelevision.,Readthearticleoncemoreandfindanswerstothefollowingquestions.,2.WhatisthemajordistinctionbetweencommercialadvertisementsandPSAs?commercialadvertisementsareoneswhichsomeonehaspaidfortoadvertiseproductsorservice,whilepublicserviceadvertisementsareoftenrunforfree,andaremeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.,3.Whyaresomeoftheadvertisementscleveraccordingtothearticle?Becauseevenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.4.WhendidChinabeginanationwidepublicserviceadvertisingcampaign?Chinabeganthecampaignin1996.,5.WhyshouldwefollowtheadviceinPSAs?BecausePSAsaremeanttobenefitthepublic,andbyfollowingtheadviceinPSAs,wecanoftenlearnalot.,Fillineachblankwithnomorethanonewordaccordingtothetext.,appear,buying,Types,clever,Sell,truth,charge,welfare,twice,intelligent,Atheabilitytolearn,understandandthinkaboutsomethingBgoodatdoingsomething,especiallysomethingthatneedsabilityortrainingCthegeneralhealth,happinessandsafetyofapersonoragroup,MatchthesenewwordswiththeirmeaningsinPartD.,DmakeanillnessoraphysicalproblemgoawayEashortsentenceorphrasethattellstheaimsorbeliefsofapersonoragroupFrelatedtothinkingorthemindGsomethingdonetofoolsomeoneelse,orasajokeHmakesomeonedosomethingbydivinghim/hergoodreasons,Answers:1.persuade_2.welfare_3.skilful_4.cure_5.mental_6.trick_7.motto_8.intelligence_,H,C,B,D,F,G,E,A,Readthee-mailinPartEandcompleteit.Answers:1._2._3._4._5._6._7._8._,dealingwith,comments,promote,fool,evenif,cheated,campaigns,benefit,Discussion,1.Doyouthinkyoungpeopleareeasilypersuadedbyads?Whyorwhynot?2.WhatisthebestPSAyouhaveeverseen?Whydoyouthinkitissogood?3.Doesadvertisingplayapositiveornegativeroleinour