汽车广告投放策划.doc

holiday, pension and health, cultural and creative experience, sports health, farming, rural bed and breakfasts in new formats. Three is the brand to create articles. XX agricultural comparative advantage into full play, especially the exclusive advantages of climate, mountains and sea resources, to create a group of the city, the provinces called XX seafood, snack foods and safe agricultural products brand characteristics. Meanwhile, new industry guidance, support more farmers to participate in entrepreneurship, promoting large-scale projects such as bed and breakfasts, farm, seed breeding base construction. Four is the mechanism innovation of the article. Deepen agricultural reform, focusing on supporting foster professional major, family farms, cooperatives, enterprises and other new subjects of agricultural management, improve agricultural production and operation of large-scale, professional level. Advance the reform of property right system in rural areas, to pay special attention to land rights, improve the function of property rights trading center to guide land management to professional users, family farms, cooperatives, leading enterprises in circulation. Spare no effort to promote the provinces Trinity farmer cooperative economy organization system reform of County building, and actively explore the Trinity of production, supply and marketing, creditFarmer cooperative economy organization system, real organic aggregates up to all kinds of business entities, closely linked to the all aspects of production and marketing. (B) to make the countryside more beautiful. Promoting the construction of new towns and new countryside reactions together, strengthening the construction of rural eco-environment, create the beautiful countryside construction upgrades, making rural areas more livable, suitable for industry, and travel. A focus on rural environment improvement. As far as the rural, the most basic is to make the environment clean and orderly. Pollution to extensively mobilize the masses continue to carry water, clear rivers, down violations, treatment of bleaching, such as waste reduction, flowering tree big six, vigorously carry out waste reduction, resource recovery, improve the cleaning mechanism, enhance the level of meticulous management of the village. Second, we must pay special attention to the beautiful residential building. Adhere to the planning ahead, because village system, combination classification implementation, demolition, alteration simultaneously policy, vigorously implement the five hundred beautiful countryside construction, actively promote beautiful house pilot expansion. Around 104 national road, Ling Road, longjindadao, sea road, Ju XI Liao road to catch the five sides of the main roads in about 200 villages, beautiful countryside features boutique village created, good job on planning, environmental protection, cultural heritage, industrial development, crafting lines to create the beautiful rural scenery, boutique village breed characteristics. No matter which汽车广告投放策划一、房车频道概述+房车频道是*电视台全新打造的一套数字电视节目，是面向全省数字有线网覆盖的一家20小时播出的专业电视频道。随着国内电视节目的日益丰富，市场对相关专业频道的需求日益增加，各类实用性很强的生活节目深受欢迎，其中房产汽车家装类是最受欢迎的频道和节目类别之一，也吸纳了非常理想的广告。作为省会城市*，在房车市场日趋繁盛之时推出“+房车频道”无疑会有广阔的市场前景。随着扩市提位战略和城市建设步伐的进一步加快，+*房地产市场又迎来了新一轮如火如荼的开发期，*市民拥有私家车的人数也越来越多。目前，*市正在全力打造和建设“宜人、宜居、宜业、宜游”的生活之城和幸福之城，省内外许多有识之士纷纷在*置业安家，玩车驾车的人是越来越多。在+房产车市日渐火爆的局势下*地区媒体专业频道（频率、期刊）的市场却是空白的，开办房车频道，不仅可以满足市场需求，还能合理利用我台现有人力资源，立足本土，彰显服务，搭建受众与商界之间安家置业的桥梁，吸纳有效广告，实现社会效益和经济效益的双赢。二、房车频道的定位与理念房车频道作为*地区唯一的房产车市电视专业频道，以服务百姓为宗旨，以创新为理念，以专业制作为准则，集专业与权威为一体，融资讯与服务为一身，以提供最新房产汽车资讯和品牌宣传为核心功能，20小时全天候、全方位的关注房产车市及相关行业，促进商家与客户互动，提供行业全面资讯，精准定位客户营销，举办大型团购活动，开通房产、汽车、装修、建材、等行业资讯内容，构建电视宣传、营销策划、品牌推广为一体的大型电视媒体集团，成为商家品牌宣传推广与活动策划执行的首选平台。三、房车频道的社会功能(一)消费者的专业置业顾问；省心：足不出户逛遍*楼盘，省去众多时间的精力；省时：获取更多的楼盘优惠、汽车促销以及专业评价资讯；沟通：实时与商家零距离互动，省去中间环节，沟通更加顺畅；乐趣：报名参加活动，获得精美礼品并有机会抽中大奖；省钱：参加团购活动，一站式购齐，享受最低价最优质的商品；省力：出现商家服务质量纠纷时，向第三方申诉维权更有保障；效果利益：潜在客户现场团购，最直接、最有效果。(二)商家得力的营销专家形象宣传：售楼部，4S店全部搬到屏幕，产品与消费者全面互动；广告宣传：商品特价特卖、热门促销活动、工程案例全面公告天下；广告延伸：人物精英专访、产品PK测评、团购软文报道齐力宣传；媒体广告：企业宣传片、产品专题片、媒体软文视频锁住消费眼球；营销定位：精准的客户定位营销，让商家节约营销成本；意见反馈：足不出户获取客户的咨询互动、意见、评价与建议；实时效益：参与大型现场团购，精剪人力物力财力，获取团体订单。（三）房车频道的受众定位作为面向全省数字有线网覆盖的一家20小时播出的专业电视频道，+房车频道有别于开路的频道，以20小时循环滚动的节目播出模式，无缝覆盖上午、下午、晚间及凌晨各时段，既满足了不同年龄层次、不同收入阶层、不同收视习惯的有效群体，又保证了品牌的曝光度，加大了消费者对品牌的认知和记忆。四、+车视界栏目介绍节目名称：*电视台数字+房产频道专题栏目+车视界节目时长：30分钟节目内容：打造“最具本土化的电视汽车杂志”，以电视所特有的直观效果将“汽车”这一新世纪进入生活的主导产品尽可能全面、客观的诉之于电视观众。通过电视直观的传递方式，建立消费者与汽车经销商及厂家之间一个可以沟通、交流、认可的平台，在让汽车产品赢得电视观众认可的同时，也让受众对汽车生产厂家及经销商能有一个更为深刻的了解和认识，从而帮助汽车厂家和经销商树立良好企业形象。附属栏目：*电视台生活服务频道专题栏目+车视界附属板块：车市快讯、每周车情、试车新概念、购车全攻略、驾驶训练营、车迷3.15、爱车小贴士、汽车有奖竞猜。节目要求：按营销内容采制播出天数：日播播出频率：每日滚动播出5次首 播：每日2030一次复播：当日0030二次复播：次日0830三次复播：次日1230四次复播：次日1630五、+车视界广告投放方案（一）套餐模式：广告套餐A50000元1、客户可根据需要在+车视界栏目附属板块试车新概念、车市快讯、购车全攻略等多个板块中选择一个板块冠名一个月（加挂配音、LOGO短片）。如：片头LOGO短片提示试车新概念由公司特约冠名播出。按+车视界月播出次数计算，曝光频率为30天5期1次=150次。2、根据节目营销的情况和商家提供的拍摄内容，选择相应的板块安排播出8分钟专题节目一次。按+车视界月播出次数计算，曝光频率为30天5期1次=150次，曝光时长为150次8分钟=1200分钟。3、在+车视界栏目整档节目中插播15秒的广告宣传片2次。按+车视界月播出次数计算，曝光频率为30天5期2次=300次，曝光时长为300次15秒=75分钟。赠送大礼包：在生活频道+车视界栏目中，每月免费赠送播出8分钟营销专题10次，曝光时长为10次8分钟=80分钟。优惠大礼包：连续投放广告三个月以上（含三个月），在享受上述套餐的同时，广告费还可优惠至30000元/月。广告套餐B30000元1、客户可根据需要在+车视界栏目附属板块试车新概念、车市快讯、购车全攻略等多个板块中选择一个板块冠名一个月（加挂滚屏字幕）。如：片头滚屏字幕提示试车新概念由公司特约冠名播出。按+车视界月播出次数计算，曝光频率为30天5期1次=150次。2、根据节目营销的情况和商家提供的拍摄内容，选择相应的板块安排播出5分钟专题节目一次。按+车视界月播出次数计算，曝光频率为30天5期1次=150次，曝光时长为150次5分钟=750分钟。3、在+车视界栏目整档节目中插播10秒的广告宣传片2次。按+车视界月播出次数计算，曝光频率为30天5期2次=300次，曝光时长为300次10秒=50分钟。赠送大礼包：生活频道+车视界栏目每月免费赠送播出5分钟营销专题10次，曝光时长为10次5分钟=50分钟。（二）点餐模式广告点餐A80000元+车视界栏目在12个月内，为汽车经销商制作播出营销专题25期，每期时长5分钟，一期播放周期为4天，一天播放次数5次，即曝光频率为25期4天5次=500次，曝光时长为500次5分钟=250分钟。年度广告投放费用：80000元。赠送大礼包：1、在生活频道+车视界栏目中，12个月内免费播出5分钟营销专题12次，曝光时长为12次5分钟=60分钟。2、在房车频道中，12月内赠送播出10秒广告150条，曝光时长为10秒150条=25分钟。广告点餐B60000元+车视界栏目年度冠名费用：60000元/年，按+车视界每月播出次数计算，即曝光频率为365天5期1次=1825次。赠送大礼包：在+车视界附属板块中免费播出10期5分钟营销专题片，曝光时长为10期5次5分钟=250分钟。广告点餐C5000元+车视界栏目月度冠名费用：5000元/月。按+车视界每月播出次数计算：30天5期1次=150次。赠送大礼包：在+车视界整档节目中，每月免费播出10秒广告30条，曝光时长为10秒30条=5分钟。广告点餐D4000元/6000元根据客户需要在+车视界的试车新概念、车市快讯、购车全攻略等多个板块中选择一个板块，拍摄制作并播出单期营销专题片的规格分为：6分钟收费4000元、8分钟收费6000元。播出周期为4天，一天播放次数为5次，即1期4天5次=20次。赠送大礼包：在生活频道+车视界栏目中，当月免费赠送播出6分钟营销专题1次。广告点餐E15000元+车视界栏目中插广告，每期中插2条，每条时长20秒，每条收费50元。按+车视界每月播出次数计算：30天5期2条=300条50元=15000元。赠送大礼包：在+车视界附属板块中，当月免费播出2期5分钟营销专题片。广告点餐F1000元根据客户需要对+车视界栏目附属板块汽车有奖竞猜进行冠名，并向热心观众免费赠送礼品，每份礼品价值不得低于30元。汽车有奖竞猜每期只奖励前三名得奖观众，复播过程中不产生得奖观众。赠送大礼包：在+车视界附属板块中，当月免费播出1期5分钟营销专题片。六、影视车世界栏目介绍节目名称：*电视台数字+房产频道影视剧类节目影视车世界节目时长：60分钟节目内容：本栏目为拉动房车频道收视率的重要栏目，通过收集与编辑，播出国内外各类有关汽车的影视作品，根据收拾需求和营销需求重新剪切、编辑，形成名车品牌推广的另类平台。通过经典影片的精彩片段，介绍影片中出现的车辆性能、配置等信息与知识。附属板块：影视有奖竞猜节目要求：影片更新速度快、影片评论新颖时尚播出天数：日播播出频率：每日滚动播出5次首 播：每日2100一次复播：当日0100二次复播：次日0900三次复播：次日1300四次复播：次日1700七、影视车世界广告投放方案广告点餐A60000元影视车世界栏目年度冠名费用：60000元/年，按影视车世界每月播出次数计算：365天5期1次=1825次。赠送大礼包：在+车视界附属板块中，12个月内免费播出10期5分钟营销专题片，曝光时长为10期5次5分钟=250分钟。广告点餐B5000元影视车世界栏目月度冠名费用：5000元/月。按影视车世界每月播出次数计算：30天5期1次=150次。赠送大礼包：在影视车世界整档节目中，每月免费播出10秒广告30条，曝光时长为10秒30条=5分钟。广告点餐C15000元影视车世界栏目中插广告，每期中插2条，每条时长20秒，每条收费50元。按影视车世界每月播出次数计算：30天5期2条=300条50元=15000元。赠送大礼包：在+车视界附属板块中，当月免费播出2期5分钟营销专题片。广告点餐D1000元根据客户需要对影视车世界栏目附属板块影视有奖竞猜进行冠名，并向热心观众免费赠送礼品，每份礼品价值不得低于30元。影视有奖竞猜每期只奖励前三名得奖观众，复播过程中不产生得奖观众。赠送大礼包：在+车视界附属板块中，当月免费播出1期5分钟营销专题片。按照“一岗双责”的要求，成立了系统党风廉政建设工作领导小组，班子成员既要抓条线业务工作，还要对分管的科室人员负廉政领导责任as long as they caught up peach Lake and village after eight acres to create a standard, even if the County financial to be nervous, the County Government will fulfil their commitments, and 3 million Yuan/village of subsidies. Third, we must pay special attention to development of beauty industry. Construction and traditional villages and beautiful countryside protection of history and culture village, rural tourism, bed and breakfast in combining economic, on rural tourism development in precise and accurate positioning, precision marketing, supply, and vigorously promote the beautiful rural landscape of rural tourism complex, line, fashion boutique farm village construction and strive to build a group of XX feature quality boutique accommodation project. (C) efforts to get farmers to become even richer. Off not well-off, the key to fellow, the three agriculture, final destination was improving farmers welfare, improving farmers living standards. Focus on three aspects: one is increasing income-generating efforts. Actively developing the characteristic agriculture, processing, e-commerce, farm and bed and breakfast in economy, ensure a stable operating income growth. Deepen the three rights rights empowering the reform, promoting the property income growth. Strengthening of farmers skills training, increase employment levels, promoting sustained growth in wage income. Guide enterprises to strengthen social responsibility, equality and mutual benefit, and signed a contract of purchase and sale of agricultural products for farmers, cooperatives and farmers are encouraged guaranteed earnings + share distribution system, sharing the value-added benefits of industrial development. Second in the growing collective efforts. City has developed the implementation of village-level collective economy three years cultivating meter, Requires three years of hard work and largely kongkecun, the majority of villages have operating income. Against this target, we have to be ba