Blending混成法ppt课件.ppt

Blending,混合法,1,Blending(portmanteau),Aportmanteauwordismadebycombiningthesoundandthemeaningoftwowords,e.g.Motelfrommotorandhotel.Brunchformedfrombreakfastandlunch.,2,Type1,head+tail(前首后尾)brunch(breakfast+lunch)chunnel(channel+tunnel)motelOxbridgeedutainment,3,Automobile+suicideBalloon+parachuteTelevision+marathonsmoke+haze烟霾Smoke+fogsatellite+communication,AutocideBalluteTelethonSmaze/smogSatcom,4,multiversitystagflationTelecastfantabulourfruicehelicoportJaplishdawk,Multiple+universitystagnation+inflationelectronic+executionTelevision+broadcastFantastic+fabulousFruit+juiceHelicopter+airportJapanese+EnglishDove+hawk,5,Type2,head+head(前首后首)E.g.Sitcom(situational+comedy)Psywar(psychology+warfare),6,Comintinterpolsci-fiforexfortranHi-techMopedAmerind,Communication+Intelligence通信情报International+policeScience+fictonForeign+exchangeFormula+translationHigh+technologymotor+pedalAmerican+Indian,7,Type3,word+tail(前词后尾)Examples:GuesstimateGuess+estimateNewscastNews+broadcastWarphanwar+orphan,8,factionlunarnautslimnasticsspeakerphoneTalkthonBreathalyseworkfare,Fact+fictionLunar+astronautSlim+gymnasticsSpeaker+mikephoneTalk+marathonBreathanalyzeWork+welfare,9,Type4,head+word(前首后词)Examples:EmailElectronic+mailMedicareMedical+care,10,docudramaEurasiaMedicaidTelediagnosisparatroopsSwatchagribusiness,Document+dramaEurope+AsiaMedical+aidTelevision+diagnosisParachute+troopsSwis