陕西省定边县第四中学高中英语 Unit 5 Inside advertising Reading课件 新人教版选修9.ppt

howadvertisingworks unit5insideadvertising let senjoytwoadvertisements 1 doyoulikemcdonald sbetterthankfcbecauseoftheadvertisement advertisementswhere onbillboards onbuses ontv ontheradio intrainstations innewspapers inmagazines atthecinema attheairport everywhere compareadvertisements lookatthepicturesonpage42 43anddiscussthequestionsabouttheadvertisements 1 watera whatisthemostcommonnameforh2o whydidtheycallith2o h2o water h2ohasbeenusedinstead b whatisthepurposeofthisadvertisement toencouragepeopletousewaterwiselyandtosavewaterwheretheycan oftheword water becauseitrhymeswith slow rhymes oftencalledjingles attractattentionandareeasilyremembered a whatgroupofpeopleistheadvertisementmadefor youngpeoplewholikesports thelatestfashionsandliketobepartofagroup 2 supershooze b whatmessagedoestheadvertisementgive ifyouwearourshoesyou llhaveanexcitinglife andbepopularandhavefun c doyouthinkthemessageistrue givereasons thismessageisnottruebecausejustwearingacertainbrandofshoeswon tmakeyouexciting popularorhavefun ittakesmuchmoreeffortthanthat a whyarethefirsttwolineswrittenbiggerthantherestoftheadvertisement theselinesappearbiggersothattheyarethefirstthingpeoplenoticeabouttheadvertisement 3 refreshwater b theadvertisementsaysthatwhenyoubuytwo theywillgiveyoutwomoreatnoextracost doesthismeantheadvertiserwilllosemoneyonthesale no theadvertiserwillhaveworkedoutapricethatwillstillgivehimaprofitevenifheisgivingawaytwobottlesfree theadvertiseralsobenefitsbysellingmorebottlesthanhewouldhaveifhehadn tofferedthefreebottles c whydoadvertisersoftenusethe buyonegetonefree message peopleloveabargain sotheyareattractedtofreeoffersandaremorelikelytobuytheproductiftheythinktheyaregettingsomethingforfree asexplainedinb theyarenotreallygettinganythingforfreebecausetheadvertiserputsapriceontheproductthattheconsumerbuysthatwillcoverthecostofthe free one a whatdoesthisadvertisementencourageyoutothink itencouragesustothinkofthesky airandourenvironmentandabouthowtheenvironmentisbeingspoiled 4 environment b whatdoyouthinkcausesairpollution humanbeingscauseairpollutionbyburningfossilfuels suchasgas oil coal etcbyusingsomemodernmachines transportationvehiclesandalsobymanufacturingmodernproducts c howelsecanadvertisersmakepeoplemoreawareofourfragileenvironment tellpeoplemoreandhelpthemtobemoreawareoftheimportanceofprotectingourenvironment 5 speeding and howfastamigoing a bothoftheseadvertisementshavethesamepurpose whatdobothadvertisementswantpeopletodo theywantpeopletostopspeeding b bothadvertisementstargetacertaingroupofpeople whoarethey drivers c ifyouwereadriver whichadvertisementwouldhavemosteffectonyou why studentsgivetheirownanswers howadvertisingworks scanning scantheheadingsofeachsectionandgetageneralunderstandingofthetext introduction whatisanadvertisement howdoadvertisersmakeeffectiveadvertisements howeffectiveareadvertisements sumupthemainideaofeachsection detailreading i readthetextandtrytoanswerthefollowingquestions 1 whoadvertises 2 whydotheyadvertise 3 wheredotheyadvertise 4 howdotheydecidewheretoadvertise 5 doesadvertisingwork 1 whoadvertises businesses individuals organizationsandassociations 2 whydotheyadvertise theywanttosellsomethingortoinformoreducatethepublic 3 wheredotheyadvertise ontvandradio inmagazinesandnewspapers alsoonclothes billboards atsportsfields onbusesandtrains atbusandtrainstationsandmanyotherplaces 4 howdotheydecidewheretoadvertise theyconsidertheirbudgetandwhatmediumismostlikelytobeseenorheardbythetargetconsumer doesadvertisingwork yesandno peoplearenotusuallypersuadedbyadstobuythingstheyhavenousefor however adsdochangepeople sopinionsovertime ii readthetextcarefullyandfillintheblanks message informs identify findout hopesanddreams medium appropriate likelyto exposedto unsuitable iii readthetextcarefullyagainandchoosethebestanswer 1 whatisthetextmainlyabout whyadvertisersarewillingtospendsomuchmoney b howconsumersavoidbeingcontrolledbyadvertisements c consumersshouldunderstandhowadvertisingworks d howadvertisementsappealtoconsumers desire 2 ifanadvertiserwantstomakeanadforacarstereosystem hismostsuitablewayistouse televisionb magazinesc newspapersd radio 3 ifadvertiserswanttomakeeffectiveadvertisements whatshouldtheydo theymustidentifytheirtargetgroup appealtothemandchoosethepropermedia b theymustnotworryabouttheexpenseandfollowtherule thehigher thebetter c theyhavetoplacetheiradsinallkindsofmediatobebroadcastwidely d theyshouldtrytoobtainsupportfromthegovernmentonly 4 whatdoestheauthormeanbysaying beingconstantlyexposedtoadvertisementscanhelptochangeouropinionsovertime tochangeouropinions weshouldbeexposedtoadsconstantly b ouropinionswillbechangedwellbytheadswithtimegoingon c nomatterwhetheranadisgoodornot itcanaffectourlifewholly d nomatterwhetheranadisgoodornot itwillaffectourlifeinoneway whatisanad 1 definition amessageorannouncementthatintendstoinformorinfluencepeople 2 means words pictures music film 3 advertisers business individuals organizations associations conclusion howdoadvertisersmakeeffectiveads