江苏省徐州市睢宁县菁华高级中学高中英语 Unit1 Advertising Reading（1）四步教学法课件 牛津译林版必修4.ppt

unit1reading advertisements brainstorming advertisements what where why how functions attitudes advantages disadvantages learningobjectives 1 tolearnsomebasicknowledgeaboutads 2 tomasterreadingstrategy expositorywriting 3 tofinishtheself assessmentaboutthereadingpart self studyguidance 1 readthereadingstrategy expositorywritingonp3 thenfillintheblanks 1 expositorywritingismeantto youto informationona 2 itusuallyfollowsthesameformat introductionofthe and thatdevelopor theidea introduce basic topic subject examples facts support conclusion self studyguidance 2 readthetextquicklyandfindingoutmainideaforeachparagraph matchinggame para 1para 2para 3para 4para 5 c briefintroductionofads d whatisanad a untrueclaimsaboutproducts b publicserviceads e theadviceonads fastreading carefulreadingself studyguidance 3 listentotherecordingandreadthetextcarefully thenanswerthefollowingquestions 1 whatisanadvertisement whataremaintypesofadvertisements 2 whatarepsasmeanttodo 3 doesanadvertisementstellpeoplethecompletetruth givethesubject examplesandfacts conclusion 4 allitsaysisthatitfightsit whatdotheunderlinedparts it referto 5 accordingtoreadingstrategy analyzepublicserviceadvertisements subject topic supportingdetailsandconclusion 1 whatisanadvertisement whataretwomaintypesofadvertisements anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorservice ortobelieveinanidea therearetwomaintypesofadvertisements commercialadvertisementsandpublicserviceadvertisements 2 whatarepsasmeanttodo psasaremeanttoeducatepeopleabouthealth safety oranyotherproblemsthataffectspublicwelfare 3 doesanadvertisementtellpeoplethecompletetruth givethesubject examplesandfacts conclusion no evenifanaddoesnotlie itdoesnotmeanitisaltogetherinnocent twoexamples onetoothpaste onegroceryads wemustnotfallforthiskindoftrick subject topic supportingdetails conclusion expositorywriting 说明文 4 allitsaysisthatitfightsit whatdotheunderlinedparts it referto allitsaysisthatitfightsit onetoothpastead bright teeth badbreath 5 accordingtoreadingstrategy analyzepublicserviceadvertisements subject topic supportingdetailsandconclusion subject topic supportingdetails conclusion examples alloftheseadsaremeanttobenefitthepublic andyoucanoftenlearnalotbyfollowingtheadvicetheygive publicserviceadvertisements psasaimstoteachusandhelpusleadbetterlives 知识改变命运 dealwithlargesocialissues yestolife notodrugs knowledgechangeslife projecthope 希望工程 cooperation discussiontosummarizethesimilaritiesandthedifferencesbetweenthetwotypesofadvertisements newspapersmagazines theinternet radioandtelevision attractivepicturesandcleverlanguage topromoteaproductorservice toeducatepeopleabouthealth safetyorotherissues needtobepaidfor areoftenplacedforfree bright teethfightsbadhealth yestolife notodrugs summary structureofthewholepassage topic advertisements details whatisanadvertisement conclusion whenitcomestoadvertisements wemustalluseourintelligenceandnotbeaslavetothem doesanadvertisementtellpeoplethecompletetruth publicserviceadvertisements practice self assessment finishtheenglishpaperabouttask6in37thperiod 参考答案 persuade convince2 types kinds3 commercial4 paid5 charge6 effect7 tricks8 aim9 aware10 avoid homework finisha1 a2onpage90 thankyouforjoiningus goodbye examplesfacts 1 bright teethfightsbadbreath 2 youareproudofyourcooking soshouldn tyoubuytheveryfreshestfood 1 trytofoolyouintoassumingthatthetoothpastecuresbadbreath2 rememberthewords freshestfood andmakeamentalconnectionwiththefoodinthegrocery examplesfacts yestolife notodrugs project