商务英语作文类型及参考范文.doc

一Memos(备忘录）Types of Memos：1.request and reply memos 2.confirmation memos 3.Procedural（程序上的）and informative（情报的）memos 1.1Request memo for increased wagesMemoTo: James Chen, boss From: Francis FanDate: September 5, 2006 Subject: Request Wage Increase Mr. Chen, my present weekly wage is $ 300. I have worked for the firm for one year and a half and I have carried out my duties conscientiously. You know that my supervisor is very satisfied with my work. I feel that my good work justifies higher wages. I believe that workers in some other units who do work of the same type get higher wages. Also, inflation has rapidly increased since the beginning of this year but my wages remain the same. If my wages can be increased to those of the workers in other units who do similar work, I will be pleased and will not have to look for other work.1.2Request memo for attending a convention of the American Society of Training Directors (ASTD) MemoTo: Jimmy Wilson From: Beverly Byers, supervisor of office trainingDate: August 5, 2005 Subject: ASTD Convention in New Orleans Id like to attend the national convention of the ASTD in New Orleans on August 25-27. This years theme is The Electronic Classroom. As you will note, there will be various presentations on the uses of the computer and other electronic equipment. Of particular interest to me is the panel Is the Typewriter Becoming An Obstacle? Equally fascinating will be the forty exhibits featuring hardware and software supplies by most of the leading electronics distributors. I estimate that my expenses would amount to $400, for travel, hotel, meals, etc. I think it will be worth that amount if we can get a deeper insight into the applications of electronics to our training programIm waiting for your permission.2.Confirmation memo to emphasize the company policy regarding employees behavior towards their guests.MEMORANDUMTo: All Employees From: Don Riley, General ManagerDate: March 29, 2006 Subject: Attitudes toward Visitations I accompanied the group of distinguished American engineers yesterday to tour our plant. These guests are very important to us, for they have promised to help us with their advanced technology and may cooperate with us in scientific research. Your reception of these guests was generally gracious, but I was surprised to find out bursts of laughter, horseplay, and catcalls when the guests walked through the halls. Though you did not mean to deride them, it was quite probable for them to misunderstand you. Politeness and hospitality is an important policy in our company. I request once again that in reception （接待）of our guests we should do our best to make our guests feel welcome, and respected.3.Procedural memo to inform the heads of all departments and all employees that the general manager has been changedMEMORANDUMTo: Head of Every Department All Employees From: Edward Smith, Chairman of the Board of DirectorsDate: December 9. 2007 Subject: Change of General Manager I am writing to inform you that Mr. David Melman resigned his position as General Manager on December 4, 2007. When he left our employ. He has no authority to act for this firm in any respect from that date.The Board has voted unanimously to appoint Mr. Jim Towers our new General Manager to succeed Mr. Melman.2、 Rsum(简历）Stephanie Porter355 20th Ave.Columbus, OH 43201Telephone: (614) 421-5650 Objecitive ：A challenging position in sales and marketingWork Experience：October, 1998-present: Ohio Star, Columbus, OH;Write advertising copy and solicited ads. June-August, 1996: The Mirror, Columbus, OH;Full-time proofreader June-August, 1995: Grims Variety Store, Somerville;MA sales clerkEducation:September, 1995-June,1998: Illinois State University;Received B.A. in English, September, 1994-June,1995: Springfield Community College September, 1990-June,1994: Holyoke High SchoolScholastic honors: Nicholas Evans Scholarship in English Literature, 1997-1998 Illinois State Scholarship, 1994-1998Technical training: attended a month seminar on advertising in todays Market place sponsored by College of Business and Murray County Association of Commerce And Industry.Personal data: Age 32 Marital status married, one child Health excellent Hobbies: photograph, swimmingReferences: Dr. John Linsdsay Prof. of English ;Illinois State Univ. ;Normal, IL61761;Phone (309)436-9903 Mr. David Reed;Advertising Manage;682 summer st.Akron, OH 44311;phone (212) 434-05203、 Company IntroductionThe structrue:1).The introduction 2).What you do 3).QA/QC4).The closing QA: Quality Assurance 质量保证QC: Quality Control 质量控制;Quality check 质量检查;Quality Certificates 质量检查证书Write an introduction to the following company based on the given information.名称：中化集团公司（Sinochem Group）；1950年成立于中国北京，国有企业；传统主要业务为石油、化肥、橡胶、塑料、化工产品的进出口贸易以及国内贸易和转口贸易，目前涉足物业、酒店、金融、保险、运输、仓储等领域；已17次进入财富全球500强，2007年名列第299位；“SINOCHEM”品牌享誉国际石油化工领域. 参考词汇国有企业：state-owned enterprise化工产品：chemical products国内贸易：domestic trade转口贸易：transit trade物 业： property金 融： finance保 险： insurance运 输： transport仓 储： warehousing石油化工：petrochemical (adj.) Sinochem Corporation, a key state-owned enterprise in Beijing, was established in 1950. Since 1998, Sinochem Corporation, a traditional state-owned trading company, has been proactively exploring the strategic transformation centering on agriculture, energy, chemicals, finance and real estate in line with development of the nations market economy. Over the years of great efforts, Sinochem has remodeled itself into an innovative enterprise with strong competitive edge and rapidly built up its overall strength and industrial puissance. Sinochem Corporation is mainly engaged in the international and domestic trade of oil business, fertilizer, rubber, plastics and other chemical products and transit trade. Now Sinochem Corporation is still involved in such industries as property, finance, insurance, transport and warehousing. Sinochem Corporation has been named to “Fortune Global 500” for 17 times, ranking the 299th in 2007. Looking forward into the future, Sinochem Corporation will make even greater contribution to the countrys development and realize our own dream -“SINOCHEM” -of becoming a great company with global influence.4、 Job-application Cover Letters（求职信）1） Cover letter for a Position of AccountantJanuary 23Dear sir, In response to your advertisement in the newspaper of January 15, I wish to apply for the position of accountant. I am twenty-five years old and a graduate of Northeast Finance University. My experience in this line of work includes six years as an assistant accountant with the ABC Company. The reason for leaving my present employment is that they are closing their office. I am enclosing my rsum together with my photo, and I believe that they may be found satisfactory. I assure you that if appointed, I will do my best to give you satisfaction. Thank you for your time and attention. Sincerely yours, LiMing 2)Cover letter for position of areas sales manager Dear Mr. Trimm: Please accept this letter as an expression of interest in the position of Areas Sales Manager I have enclosed a copy of my resume for your review. I am familiar with the requirements for success in the Sales profession and believe I possess the right combination of marketing and management skills. My current position coordinating two local area sales teams has provided the opportunity to work in a high-pressure, team environment, where it is essential to be able to work closely with my colleagues in order to meet sales deadlines. Thank you for your time and consideration. I would welcome the opportunity to personally discuss my potential contributions to your company with you. Please telephone me at 4.00 p.m. to suggest a time that we may meet. I look forward to your reply. Sincerely, Kenneth Beare商务英语复习参考一、 商业专业术语搭配（10分）范围：TEXT A1、 sustained economic growth 可持续的经济增长2、 economic volatility 经济波动3、 institutional reform 体制改革4、 dual-track price-setting scheme 双重价格体系5、 state-owned enterprises 国有企业6、 post-conflict countries 战后冲突国家7、 resource allocation 资源配置8、 social and economic volatility 社会和经济动荡9、 a modern market system 现代市场体制10、international support 国际支援11、governance weaknesses 管理弱点12、imperfect institutions 不完善的体制13、bilateral and multilateral economic programs 双边和多变的经济项目14、inflation rates 通货膨胀率15、modern market economy 现代市场经济16、privately-owned 私有的17、operation mechanisms 运行机制18、to devolve power 移交权力19、administrative intervention 行政干预20、small and medium-sized enterprise 中小型企业21、to extend credit 给予信贷22、to raise funds 筹集资金23、data processing 数据处理24、principal and interest 本金和利息25、financial market 金融市场26、mortgage loans 按揭贷款27、currency circulation 货币流通28、intelligent card 智能卡29、raising money 融资30、payment instruments 支付工具31、stock market 股票市场32、interest rate 利率33、commercial paper 商业票据34、financial intermediary 金融中介35、foreign exchange reserve 外汇储备36、market segmentation 市场细分37、market targeting 选择目标市场38、product position 产品定位39、undifferentiated marketing 无差异性市场营销40、differentiated marketing 差异性市场影响41、concentrated marketing 集中性市场营销42、productive asset 生产性资产43、gross domestic product(GDP) 国内生产总值44、R&D(research and development) 研究与开发，研发45、capital intensive industry 资本密集型产业46、labor intensive industry 劳动密集型产业47、host country 东道国48、joint-venture 合资企业49、TNC 跨国公司50、transfer of technology 技术转移51、FDI 国际直接投资52、capital intensive 资本密集53、B2B 商业机构对商业机构的电子商务54、B2C 商业机构对消费者的电子商务55、C2B 消费者对商业机构的电子商务56、C2C 消费者对消费者的电子商务（B for business,C for consumer）57、cyber world 网络空间58、EDI 电子数据交换59、multi-media 多媒体60、G2B(Government-Business) 企业与政府间电子商务61、online shopping 在线购物62、productive industry 经营性产业63、cultural undertaking 文化事业64、soft power 软实力65、hard power 硬实力66、integrated circruit 集成电路67、economic profits 经济效益68、crative industry 创意产业69、leisure industry 休闲产业70、silicon barbor 硅港71、service industry 服务业,第三产业72、service management 服务管理73、health care 卫生保健74、recreation service 娱乐业75、rental and leasing service 租赁业76、customer relationships 顾客关系77、customer value and satisfaction 顾客价值与满意度78、information sector service 邮递服务79、information services 信息服务80、value for money 物有所值81、career choice 职业选择82、career plan 职业规划83、Marketing Department 市场营销部84、choose an occupation 选择职业85、take sth. Lightly 轻率对待86、match sbs personality 与某人性格相符87、have great influence 对。有重大影响88、have little in common 没有共同之处89、depend largely on 很大程度取决于90、inherent strengths 内在的优势91、keep in mind 记住三、是非题（15分）1、currency payment:usually considered to be currency circulation,is acquisition and utilization of money.货币收支，通常称为货币流通，是指货币的取得和使用2、interest:Interest is the amount of money that leaders receive when they extend credit and it is determined by the interest rate,which is the ratio of interest to the amount lent or the principal.利息是向他人提供货币所取得的收入而利率则是决定利息高低的关键，它是利息与本金的比率3、financial marketys: Financial marketys are markets for financing funds.金融市场就是融资场所4、international financial markets: International financial markets are markets for financial assets traded by residents and non-residents outside the internal markets.国际金融市场是本国居民在国内金融市场以外与非本国居民从事金融资产交易活动的场所5、The stock market: The stock market is one part of capital market and a place for dealings of shares in a particular business.作为资本市场的一部分，股市是某一特定企业交易股票的场所。6、marketing:The process of planning and executing the conception,pricing,and distribution of ideas,goods and services to create exchanges that satisfy individual and organizational goals.计划和执行观念，商品和服务的构思，定价、促销和分销以便产生满足个人、组织和社会目标的交易的过程。7、Product:Product refers to the product-related elements and includes both goods and services,which stars with consumer needs and must be different from rivals commodities to stand competition.“产品”指的是与产品相关的所有因素，包括实物销售和提供的服务，产品生产必须基于客户的需求也必须与竞争对手相区别。8、place:Place refers to delivering the product,producers must find a cost-effective channel of distribution and timely transportation to make their goods and services available where and when the are wanted销售渠道指的是运送产品的方式，企业必须要找到一条经济、快速的渠道来销售产品，使得顾客在任何地点、任何时间都能够购买到他们想要的商品。9、promotion:Promotion means making a product and its benefits known and stimulating consumer demand for it.促销是让产品和它的益处能被公众知晓，并鼓励消费者购买它。常用的促销手段有广告、包装、宣传册和个人推销等。10、Market segmentation:is the process of dividing the total market into several relatively homogeneous groups with similar product interests based on such factors as demographic or psychographic characteristics.市场细分是指根据消费人群的人口、心理、地理和对商品的期望值等因素，将有着对相类似产品感兴趣的人群分组。11、A target market:consists of a set of buyers who share common needs or characteristics that the company decides to serve.目标市场是企业在细分市场的基础上，根据自身资源优势所选择的主要为之服务的那部分有同样需求的顾客群体。12、Electronic commerce(e-commerce):means doing business through electronic media.It means using simple,fast and low-cost slectronic communications to transact,without face-to-face meeting between the two parties of the transaction.电子商务是指通过电子媒体来进行商务活动。这意味着使用简单、快捷、低成本的电子通信手段来进行交易，交易的双方不必进行面对面的会晤。13、Culture industry:refers to the productive industry dealing with the cultural production and service.文化产业是指从事文化生产和提供文化服务的经营性行业14、Soft power:lies in the ability to attract and persuade软实力是指一个国家的吸引力和对别国的说服力15、Hard power:the ability to coerce-grows out of a countrys military or economic硬实力强调的一个国家的军事或经济力量16、service:We usually say it is the work done by one person or group that benefits another.我们通常把服务叫做由个人或团体为获益他人而做的工作17、Service management is the management of service producing industries.服务管理就是服务生产行业的管理18、Career:The popular meaning is probably reflected in the idea of moving upward in ones chosen line of work-making more money;having more responsibility;and acquiring higher status,higher prestige,and greater power.什么是职业？职业的概念有很多含义。流行的含义是指一个人在选择工作时可能都会有向更高层次发展的想法，比如说挣更多的钱，承担更多的职责，获取更高的地位、名望和权力。六、翻译（15分）1、As we have noted, there are two types of basic currency activities: payment of currency as well as borrowing and lending of currency.我们知道,有两种基本的货币活动:货币支付和货币借贷. 2、 The way to raise funds in financial markets can be categorized into the intermediated and the non-intermediated.在金融市场筹集资金的方式可分为直接筹资和间接筹资.3. International financial markets are markets for financial assets traded by residents and non-residents outside the internal markets.国际金融市场是本国居民与外国居民交易金融资产的场所.4. Largely because of advances in elect