中西思维方式差异PPT课件.ppt

2020 1 7 中西思维方式差异 DifferencesbetweenChineseandWesternthinkingmodes 1 2020 1 7 2 2020 1 7 3 2020 1 7 CONTENTS DefinitionofmindsetandwhydifferencesappearDifferencesbetweenChineseandWesternthinkingmodesAdvertisementsofdifferentthinkingwaysConclusion 4 2020 1 7 Definition Mindset 思维 meansanationoraregion inthelong termprocessofhistoricaldevelopment formsahabitofthinkingandthinkingprogram Itisadeepcoreofthenationalculture Duetodifferentgeographicalenvironment productionandhistoricalbackgrounds culturaltraditions philosophicalthinking andlanguagefactors easternandwesternwaysofthinking ingeneral havedifferentfeatures eveninacountryorbetweencountriesintheWestorintheEastwillhavethinkingwaysofdifferentcharacteristics 5 2020 1 7 DifferencesbetweenChineseandWesternthinkingmodes TherearemanydifferencesbetweenChinaandtheWest andthefundamentaloneisthedifferencebetweentheirthinkingmodes 东方人好曲线 西方人好直线 西方人直线思维 喜欢开门见山 中国人曲线思维 习惯迂回 西方重解析 东方看整体 东方文化体系的思维模式是综合的 而西方则是分析的 东方人偏模糊 西方人偏精确 比起西方人来 东方人的思维方式更有整体性 东方人会本能地更注重来龙去脉 与东方人相比 西方人似乎更善于集中注意力 也更具有分析性 6 2020 1 7 ExampleOne LihuamadeapenfriendwithanAmerican Heusuallygetsannoyedbecausethefriendalwaysmentionedhisproblemsattheverybeginning andputpolitegreetingsafterwards Tokeeppsychologicalbalance hehastoreadthoseAmericanlettersfromtheback Onthecontrary theAmericanusuallygetsconfusedwhenhefirstlyreadLihua sletters becausetherearealwayssmalltalksbeforehefinallymentionshiskeypoints TheAmericanalsoreadhisChinesefriend slettersfromtheback 7 2020 1 7 ExampleTwo AnAmericanpsychologisthasdoneanexperimentrecently TheexperimenterlettheChineseandtheAmericanwatchanunderwatervideographyrespectively andwhentheyfinished theyshouldtelltheexperimenterwhattheyhadseen ThepsychologistfoundthattheAmericanputtheireyesdirectlytothebrightestandthefastestmovingobjectssuchasthethreesalmons AsfortheChinese theytendtosaythattheyhadseenariver thebluewater rocksintheriver andfinallytheymentionedtherewasfish Generallyspeaking ChinesefoundtwicetimesofinformationoftheAmericans 8 2020 1 7 9 2020 1 7 Whereonearthdodifferenceslieinbetweenthetwo 10 2020 1 7 Dialecticalthinking 辩证思维 isusuallyusedtodescibetheEastern especiallyChinese Chinesedialecticalthinkingincludestheoryofchange 变化论 paradoxes 矛盾论 andmoderation 中和论 Accordingtothetheoryofchange theworldisalwayschanging thereisnoeternalrightorwrong AccordingtotheContradictiontheory 矛盾论 everythingisconsideredtobecomposedoftheoppositeofcontradiction Noconflicts noobjects Moderationmeansthatthereisanappropriatedegreeofrationalitytoeverything AsforChinese moderationhasbecomeoneoftheircharacters 11 2020 1 7 LogicalthinkingoranalyticalthinkingisusuallyusedtodescribetheWestern especiallyEuramericans 欧美人 Thewesternlogicalthinkingemphasizesthreecharactersoftheworldwhichincludestheidentityoftheworld non contradictionandanti neutralism TheWesternwayofthinkingisalsocalledanalyzingthinking theydon tlikemakecompromiseandbeharmoniouswhenconsideringproblems butprefertoseparatethingsfromawhole logicallyanalyzethecharacteristicsoftheessenceofthings 12 2020 1 7 Identitymeansthattheessenceofthingswillnotchange onethingalwaysremainsthesame Non contradictionbelievesthatitisimpossibleforastatementtoberightandwrongatthesametime Anti neutralismlaysstressonthecorrectnessofanissue whichtellspeoplethatamattercanbejusttrueorfalse andthereisnoversionasneutrality 13 2020 1 7 Advertisementsofdifferentthinkingways 中国的思维具有阴柔 feminine 偏向 含有艺术家的素质 力求图善 重伦理道德 Ethics 安邦治国 是 大一统 思想 热衷于对天地人作比附 以解释政治 社会 伦理 人生的种种问题 思维带有模糊性中国思维方式的广告多属于 高语境 highregister 语言 不把每一点都明白无误地讲出来 许多意思包含在语境之中 引人深思 发人联想 如 饭店 食全食美 食新食异海鲜城 汇四海品味 聚五洲宾友四通电脑 与你携手共创未来 14 2020 1 7 西方的思维具有阳刚 masculine 偏向 含有科学家的素质 力求图真 重探索自然 重求知 重理性 借助逻辑分析和证实的手段获得对认知对象的精确认识 采用演绎 deductive 和归纳 inductive 的方法 不断推出新的科学体系 西方思维方式的广告语言多属于 低语境 lowregister 语言往往直白清晰 重点突出 如 假日旅馆集团 消费低廉 享受豪华希尔顿饭店 美国商界的共同住址埃塞克斯饭店 面对中央公园您在曼哈顿也能看见森林 15 2020 1 7 Conclusion Personallyspeaking althoughtherearedifferencesbetweenthetwokindsofthinkingmodes wecannotsaywhichoneisbetter Theybothhavetheirownuniquefeature Weshouldknowtheadvantagesoftheboth andtrytoattainthegoodsides Asforeachindividual onethousandre