商务英语函电_询价PPT课件.ppt

EnglishforInternationalBusinessCommunication 1 UnitTwo EnquiriesandReplies 2 I TeachingAimsandRequirements Whatisanenquiry Thetypesofenquiry GeneralEnquiryUsefulwordsandexpressionsinmakingenquiriesandtheirreplies 3 II Resources Materials 戚云方 新编外经贸英语函电与谈判 浙江大学出版社 2007戚云方 新编外经贸英语写作与套语 浙江大学出版社 2007诸葛霖 外贸英文书信 第三版 对外经贸大学出版社 2007PPTslideshows EnquiriesandReplies 4 III StudyoftheBackgroundKnowledge 1 Whatisanenquiry 2 Whatistobenotedwhenmakinganenquiry 3 Typesofenquiries4 Towhomshouldanenquirybeaddressed 5 FirstEnquiry 6 Keypointsinreplyingtoanenquiry 5 III StudyoftheBackgroundKnowledge 1 Whatisanenquiry Anenquiryismadewhenonepartyofatransactionwantstogetasupplyofproducts serviceorinformationfromtheotherparty parties Itisthefirststepofabusinessnegotiation Theessentialpointsofanenquiryshouldbe simplicity clearnessandconciseness 6 III StudyoftheBackgroundKnowledge 2 Whatistobenotedwhenmakinganenquiry 1 Selecttheprospectiveoffererbeforehand 2 Betactfulenoughtoavoidunnecessarydivulgenceofbusinesssecrets 7 III StudyoftheBackgroundKnowledge 3 Typesofenquiries 1 GeneralEnquiry arequestforapricelist catalogue sampleorquotationofpriceandothertermsThiskindoflettershouldbesimpleanddirectincontent 2 SpecificEnquiry anenquiryforgoodsofacertainspecification Itismadewhenabuyerintendstoconcludesomebusinesswiththeseller Whenthisistobesent manycompaniesuseaprintedformforthepurposeofeliminatingthetroubleofwritingaletter 8 III StudyoftheBackgroundKnowledge 4 Towhomshouldanenquirybeaddressed Enquiriesshouldbeaddressedtothecompanyinsteadofanindividual onlyinthisway promptattentionwillbereceived 9 III StudyoftheBackgroundKnowledge 5 FirstEnquiry Ifabuyersendshisenquirytoasellerwhomhehasneverbeforedealtwith thisisthe FirstEnquiry Insuchaletter heshouldbeginbytellingtheaddresseehowheobtainshisname Somedetailsofhisownbusinesssuchasthekindofgoodshandled quantitiesneeded usualtermsoftrade andanyinformationlikelytoenablethesuppliertodecidewhathecandoforyou willalsohelp 10 III StudyoftheBackgroundKnowledge 6 Keypointsinreplyingtoanenquiry Ifyoucannotsatisfytheenquirer sdemandatthemoment acknowledgetheletterimmediately givingthereasonandassuringthatyouwilldoallyoucantomeethisrequirements Iftheenquiryisfromanoldclient expressyourappreciationofhisinterestinyourproducts Ifitisfromanewcustomer sayyouaregladtoreceiveitandexpressthehopeoflastingfriendlybusinessrelationssoastocreategoodwillandleaveagoodimpressiononthereader 11 IV StudyoftheSpecimenLetters A Keypoints UsefulWordsandExpressionsinEnquiries YorkHouseLawtonStreetLiverpool ML32LLEnglandOurRef CT SHYourRef 15thJanuary19 ChinaNationalImport ExportCorp ShanghaiChina addressee 12 1 necessarycomponentsinanenquiry esp forthefirstenquiry Howyouobtainedtheaddressee sinformation e g 1 Messrs Brown Clarkofthiscityinformusthatyouareexportersofallcottonbed sheetsandpillowcases 2 WehaveseenyouradvertisementinAandareinterestedin 3 WehavebeeninformedbytheBankofCanada Vancouver thatyouareoneoftheleadingexportersoftextilesinShanghaiand 4 WelearnfromourEmbassyinyourcountrythatyouaremanufacturingandexportingavarietyofCassetteTapeRecorders 13 esp inthefirstenquiry addresser sself introduction e g 1 Wearelargedealersintextilesandbelievethereisapromisingmarketinourareaforyourgoods 2 Weareproudtoinformyouthatweareoneofthebiggestsilkimportersintheworld andwe vebeenimportingfromIndiabefore 3 Ourfirm establishednearlyhalfacenturyago hasextensiveconnectionswithfoodstoresinthecitiesandtowns Letter3 UnitTwo 14 whatyouwant illustratedcatalogues catalogues quotations price priceterms paymentterms discount etc leadtime sample s 备运时间 从订货至到货所需的时间 15 ending Lookingforwardtoyourearlyreply Yourearlyreplywillbehighlyappreciated Weanticipateyourearlyresponse 16 2 Generallyspeaking enquiriesshouldbebrief specific courteousandreasonable short tothepoint Clearandexact butnoneedforover politenessandhumbleness 17 3 Wordsandexpressions Wewouldlikeyoutosendusdetailsofyourvariousranges includingsizes coloursandprices and similarexpressions Willyoupleasesendusdetailsof Weshouldfinditmosthelpfulifyoucould Weshouldbepleased gladifyouwould Wewouldappreciateitifyoucould Wewonderifyoucould toshowone scourtesy 18 2 Wearelargedealersintextilesandbelievethereisapromisingmarketinourareaformoderatelypricedgoodsofthekindmentioned apromisingmarket 有希望的市场 大有可为的市场apotentialmarket apossiblemarket afuturemarket moderatelypricedgoods 价格适中的商品reasonablypricedgoods goodsatreasonableprices 19 3 Whenreplying pleasestateyourtermsofpaymentanddiscountyouwouldallowonpurchasesofquantitiesofnotlessthan100dozenofindividualitems 回复时 请注明你方支付条件以及个别货品购买100打以上的折扣优待办法 termsofpayment 付款方式 discountn deductionfromnominalvalueorprice折扣 优惠 常以百分比来计算 常用的习惯搭配 见后 20 常用的习惯搭配 1 togive offer grant allow sb adiscountof10 a10 discounton forsth 对某物打九折 出售 e g Wewouldallowyouaspecialdiscountof10 onanorderexceeding500pieces 对你方超过500件货物的订单 我们给予10 的特别折扣 2 atadiscount atreducedprices低于正常价格 打折扣e g Theyweresellingeverythingatadiscount 他们销售的所有商品都打折 Wearesellingoffourrepairkitswithaquantitydiscount 我们正打数量折扣以销售我们的工作服 21 4 PricesquotedshouldincludeinsuranceandfreighttoLiverpool 报价应包括到利物浦的保险费和运费 5 Thereisasteadydemandhereforglovesofhighqualityand althoughsalesarenotparticularlyhigh goodpricescanbeobtained 这里对高质量的手套有稳定的需求 虽然销售量不是特别大 但价格好 22 2020 1 7 23 demandn callforcommoditybyconsumers urgentorpressingrequirement要求 急需e g anincreasingdemand agrowingdemand日益增长的需求anactivedemand abriskdemand akeendemand需求甚殷alargedemand agreatdemand agooddemand aheavydemand需求很大anurgentdemand急需demandandsupply供与求 供求Thesupplyisinadequatetomeetthedemand Thedemandexceedsthesupply 供不应求 24 Supplyexceedsdemand 供大于求 Oilisingreatdemandthesedays Thischequeispayableondemand 对某物的需求 a demandforsth e g Thereisakeendemandforyourproductsinourmarket 本地市场对你方产品需求很大 Thereisagreat little demandforcottontextilesinEurope vt require need需求 要求e g Theletterdemandsanimmediatereply Theclaimdemandscompensationforthebuyer slosses 25 B Keypoints UsefulWordsandExpressionsinReplies Repliestoenquiriesshouldbeprompt courteousandhelpful Repliesusuallystartwiththeacknowledgementwiththanksfortheenquiries e g 1 Weareverypleasedtoreceiveyourenquiryof15thJanuary 2 Wehavereceivedyourenquiryof20thAugustandthankyouforyourinterestinourproducts 3 ThankyouforyourletterofApril14enquiringfor 4 ThisisinreplytoyourenquiryofMarch8 有针对性 26 Asaprospectiveseller tellthebuyerwhatyouaredoingtosatisfyhisdemand 1 Byseparatepostwearesendingyousomesamples 2 Acopyofourillustratedcatalogueisbeingsenttoyoutoday withsamplesof 3 Fortheitemsyoumentionwearepleasedtoquoteasfollows 27 Replytoeverydetailrequiredbytheenquirer Ifnecessary putmoreinformationwhichisthoughttobehelpfulfortheenquirer Ourgoodsarebothexcellentinqualityandreasonableinprice Thisrangeispopularnotonlybecause butalsobecause Weinviteyourattentiontoourotherproductswhichmayinterestyou Repliesusuallyendwiththehopeforfuturebusiness e g 1 Welookforwardtoreceivingyourfirstorder 2 Welookforwardverymuchtothepleasureofgetting obtaininganorderfromyou 3 Weexpecttohaveyourdecisionatanearlydate 28 WordsandExpressions 1 illustratedcatalogue 带图片的产品目录 产品说明书2 Alsobyseparatepostwearesendingyousomesamples byseparatepost 另邮separateadj divided individual单独的 分开的e g 1 Thediscussionoftheseissuesshouldbekeptseparate 2 Wehaveforwardedunderseparatecoveracopyofthecontract 29 separatevt tocause thingsorpeoplewhichwerejoinedtogetherormixed tobenolongerjoinedormixed分开 分离e g Pleaseseparatetheblowntinsfromthegoodonesforeasyidentification 3 Onregularpurchasesinquantitiesofnotlessthan100dozenofindividualitemswewouldallowyouadiscountof2 如果定期订货 且每种品种的数量不少于100打 我方可给予2 的折扣 4 PaymentistobemadebyirrevocableL Catsight 不可撤销即期信用证 30 5 Butifyouplaceyourordernotlaterthantheendofthismonth wewouldensurepromptshipment placeanorder 下订单 订货ensurevt 1 makesure guarantee确保 保证2 makesb certaintogetsth assure保证得到常用的习惯搭配 toensuresth toensuresb sdoingsth toensurethat promptshipment 立即发货 立即装运 31 6 Weinviteyourattentiontoourotherproductssuchastable clothandtablenapkins Thissentenceisusedtointroducemoreadditionalproductsfortheenquirer sreference whichhopefullywillresultinmorebusiness Similarexpressions Wealsomanufactureawiderangeofhand madeleatherhandbagsinwhichwethinkyoumaybeinterested Asthegoodsofyourspecificationsareinshortsupply weintendtofurnishyouwith asasubstitute whichisofgoodqualityandveryclosetoyourspecificationbutwillbeofferedatamorefavourableprice 32 7 Unfortunately wecannotsendyouimmediatelyafullrangeofsamples butyoumaytakeitthat areofthesamehighquality takeit believe besureabout goods tobeof quality 货物 具有 品质 33 8 enquiryn 英式 询盘 询价 美式为inquiry 商务函电中常用的习惯搭配 tomakeanenquiryforsth goods 对某物进行询价e g Wearenowwritingyoutomakeanenquiryforyourproducts Wearepleasedtohaveyourenquiryforourproducts Wehavereceivedanumberofenquiriesfromourregularcustomersforyournewmodels Ourofferwillbesenttoyouuponreceiptofyourspecificenquiry enquirev 1 vt asktobetold询问 打听e g Weshouldliketoenquirewhetheryoucansupplythefollowingitems WewishtoenquirethecurrentpriceforyourChinaware 2 vi askfor询价e g Wearegladtoinformyouthatwecansupplythegoodsyouareenquiringfor enquireinto investigateortrytofindoutaboutsomething调查e g Weareenquiringintothebackgroundofthenewsupplier enquireabout askforinformationabout咨询e g PleasewritealettertoourBranchOfficeatChicagotoenquireaboutthemarketconditionsthere 在商务英语函电中 enquiry更多地用来表达 询价 inquiry则更多地用来表达 询问 调查 等 34 C Remindersforwritingenquiresandreplies enquiries brief specific courteousandreasonablereplies prompt courteous helpful additionalinformationifnecessary 35 V Keypointsanddifficultpoints thedefinitionofenquiryandwhatistobenotedwhenmakingenquiriestypesofenquiryandthewaysofwritingeachtypeofenquirygeneralcomponentsofafirstenquiryusefulwordsandexpressionsinmakingenquiriesandtheirreplies 36 VI Exercisesinclass 1 Answerthefollowingquestions 1 Whatistheaimofmakingenquiries 2 Whatarethetypesofenquiry 3 Shouldenquiriesbeaddressedtoanindividual Whynot 4 Whatshouldbenormallyincludedinafirstenquiry 5 Whatshouldtheanswerstoenquiriesbe 6 Whatshouldenquiriesbe 37 VI Exercisesinclass 2 MultipleChoice 1 Weacknowledge thanksthereceiptofyourenquiryof11thMay 2008 A withB byC inD to2 Asweareinthemarketforautoparts weshould ifyouwouldsendusyourbestquotations A pleasureB pleaseC bepleasedD please3 Weputforwardforyourconsiderationanofferforournewproducts andhopeyouwill thisopportunity A makegoodB takeadvantageofC takecareofD lookfor4 Welookforwardto yourorderssoon A getB haveC receivingD taking5 Youmay thatwewillshipyourorderwithoutdelay A ensureB assuranceC assuredD restassured 38 VI Exercisesinclass 6 Pleasebeinformedthatthequotation changewithoutpreviousnotice A subjectstoB subjecttoC issubjecttoD issubjectedto7 Weintendtofurnishyouwithoursubstitute whichisofgoodqualityandwillbeofferedatamore price A goodB betterC cheaperD favorable8 Wearesendingyouby postthesamplesforthenewseason A anotherB otherC separateD extra9 Thesupplyisinadequateto thedemand A meetB haveC surpassD catch10 Weshallbepleasedtoforwardsamplesandcataloguesaswellasdetailedinformationupon ofyourreply A receiveB receivingC receiptD received 39 VI Exercisesinclass 3 TranslatethefollowingsentencesintoChinese 1 Wehavemuchpleasureinenclosingaquotationsheetforourproductsandtrustthattheirhighqualitywillinduceyoutoplaceatrialorder 2 YourcompanyhasbeenintroducedtousbyTHATcompanywithwhomwehavetradedformanyyears Wouldyoupleasesupplyuswithacompletesetofcataloguesforcableaccessoriessothatwemaymakechoiceandworkonthem 40 VI Exercisesinclass 3 Weverymuchregretthatweareunabletosupplyyouwiththesmallquantityyourequire 4 Whilethankingyouforyouren