湖南金建植物油的有限公司价格需求状况的调研报告

is responsible for Organization training and implementation and check 12 master workshops annual economic indicators of implementation reporting to financial health on a regular basis 13 is responsible for the daily oversight in the allocation and use of funds 14 responsible for all Department statistics collecting sorting reporting of accounting reports 15 the company responsible for the supervision of the Treasury including the third grade library a library of materials products for regular inventory handling sampling storage monitoring the picking work and provide the inventory report and make the appropriate accounting treatment 16 responsible for waste and recycling transportation and settlement 17 is responsible for all product sales accounting functions 18 responsible for the company s raw materials auxiliary materials account management 19 is responsible for the flow of control of all assets of the company according to the changes in accounting treatment of fixed assets and assets to the departments responsible for clearing settlement and asset monthly report submitted to the asset management section of the Finance Department of the company organized on a company wide special inspection of asset management 20 according to the company s business activities monthly projects involved in the business activities of the company including expenses business management cost control cash flow revenue etc financial analysis provide a basis for decisions for the company the business of the company responsible for monitoring forecasting and risk analysis 21 responsible for the settlement of transactions with the Bank 22 is 关于关于湖南金建植物油的有限公司价格需求状况的调研湖南金建植物油的有限公司价格需求状况的调研 调研单位 营 销 调 研 零 二 小 组 调研成员 调研时间 2009 年 8 月 20 日 9 月 20 日 is responsible for Organization training and implementation and check 12 master workshops annual economic indicators of implementation reporting to financial health on a regular basis 13 is responsible for the daily oversight in the allocation and use of funds 14 responsible for all Department statistics collecting sorting reporting of accounting reports 15 the company responsible for the supervision of the Treasury including the third grade library a library of materials products for regular inventory handling sampling storage monitoring the picking work and provide the inventory report and make the appropriate accounting treatment 16 responsible for waste and recycling transportation and settlement 17 is responsible for all product sales accounting functions 18 responsible for the company s raw materials auxiliary materials account management 19 is responsible for the flow of control of all assets of the company according to the changes in accounting treatment of fixed assets and assets to the departments responsible for clearing settlement and asset monthly report submitted to the asset management section of the Finance Department of the company organized on a company wide special inspection of asset management 20 according to the company s business activities monthly projects involved in the business activities of the company including expenses business management cost control cash flow revenue etc financial analysis provide a basis for decisions for the company the business of the company responsible for monitoring forecasting and risk analysis 21 responsible for the settlement of transactions with the Bank 22 is 目目 录录 一 前言一 前言 2 二 调查目的二 调查目的 2 三 调查对象与区域三 调查对象与区域 2 四 调查问卷的提纲与设计四 调查问卷的提纲与设计 2 1 本卷设计如下 2 五 调查执行方法五 调查执行方法 3 1 消费者抽样调查方法 3 六 分析方法六 分析方法 3 1 主要采取市场调研软件 SPSS 以及 EXCEL2007 3 七 结束语七 结束语 3 1 根据综合资料分析得出 3 八 附录八 附录 3 1 调查组织与人员 3 2 调查费用的预计 4 3 调研时间安排 4 is responsible for Organization training and implementation and check 12 master workshops annual economic indicators of implementation reporting to financial health on a regular basis 13 is responsible for the daily oversight in the allocation and use of funds 14 responsible for all Department statistics collecting sorting reporting of accounting reports 15 the company responsible for the supervision of the Treasury including the third grade library a library of materials products for regular inventory handling sampling storage monitoring the picking work and provide the inventory report and make the appropriate accounting treatment 16 responsible for waste and recycling transportation and settlement 17 is responsible for all product sales accounting functions 18 responsible for the company s raw materials auxiliary materials account management 19 is responsible for the flow of control of all assets of the company according to the changes in accounting treatment of fixed assets and assets to the departments responsible for clearing settlement and asset monthly report submitted to the asset management section of the Finance Department of the company organized on a company wide special inspection of asset management 20 according to the company s business activities monthly projects involved in the business activities of the company including expenses business management cost control cash flow revenue etc financial analysis provide a basis for decisions for the company the business of the company responsible for monitoring forecasting and risk analysis 21 responsible for the settlement of transactions with the Bank 22 is 一 前言 前 言 湖南金健植物油有限责任公司是中国粮食第一股 湖南金健 米业股份有限公司的下属骨干企业之一 总资产 17000 万元 注册 资金 1 亿元 下辖湖南金健米业合口油脂化工厂 湖南金健米业常 德植物油分公司 湖南金健米业股份有限公司株洲油脂开发部 目 前 我们实用植物油的市场品牌众多 市场竞争激烈 金健植物油 有自己的竞争优势 但还不是目前植物油市场的领导品牌 二 调查目的 根据湖南地区市场食用植物油的价格的的变化趋势 以此为依 据 为金健牌食用植物油的市场价格做决策提供依据 三 调查对象与区域 湖南地区使用金健牌食用植物油的个人 家庭及组织机构 四 调查问卷的提纲与设计 开头 正文 结束语 1 本卷设计如下 湖南金建植物油使用情况的问卷湖南金建植物油使用情况的问卷 is responsible for Organization training and implementation and check 12 master workshops annual economic indicators of implementation reporting to financial health on a regular basis 13 is responsible for the daily oversight in the allocation and use of funds 14 responsible for all Department statistics collecting sorting reporting of accounting reports 15 the company responsible for the supervision of the Treasury including the third grade library a library of materials products for regular inventory handling sampling storage monitoring the picking work and provide the inventory report and make the appropriate accounting treatment 16 responsible for waste and recycling transportation and settlement 17 is responsible for all product sales accounting functions 18 responsible for the company s raw materials auxiliary materials account management 19 is responsible for the flow of control of all assets of the company according to the changes in accounting treatment of fixed assets and assets to the departments responsible for clearing settlement and asset monthly report submitted to the asset management section of the Finance Department of the company organized on a company wide special inspection of asset management 20 according to the company s business activities monthly projects involved in the business activities of the company including expenses business management cost control cash flow revenue etc financial analysis provide a basis for decisions for the company the business of the company responsible for monitoring forecasting and risk analysis 21 responsible for the settlement of transactions with the Bank 22 is 首先感谢你在百忙之中来参加我们的调查问卷 以下资料是有 关金健植物食用油使用情况的问卷 请参考调查指示填写各个项 目 您的基本情况 1 您的性别 男 女 2 您的年龄 A 25 岁以下 B 26 35 C 36 45 D 64 60 E 60 以上 3 您的平常购买食用油吗 是 否 5 您的一般如何选购食用油 A 颜色越浅越好 B 味道越香越好 C 透明度越高 D 沉淀物越少越好 6 请问您平时大多购买哪种食用油 可多选 A 大豆油 B 茶油 C 调和油 D 橄榄油 E 花生油 F 其他 7 通常购买食用油的价格是多少 A 40 元以下 B 40 50 C 50 60 D 60 80 E 80 元以上 8 通常购买虾类哪种包装的食用油 A 1 到 2 升装油 B 2 到 4 升装油 C 5 升的包有 D 散装油 9 买食用油用时 最关注的是什么 is responsible for Organization training and implementation and check 12 master workshops annual economic indicators of implementation reporting to financial health on a regular basis 13 is responsible for the daily oversight in the allocation and use of funds 14 responsible for all Department statistics collecting sorting reporting of accounting reports 15 the company responsible for the supervision of the Treasury including the third grade library a library of materials products for regular inventory handling sampling storage monitoring the picking work and provide the inventory report and make the appropriate accounting treatment 16 responsible for waste and recycling transportation and settlement 17 is responsible for all product sales accounting functions 18 responsible for the company s raw materials auxiliary materials account management 19 is responsible for the flow of control of all assets of the company according to the changes in accounting treatment of fixed assets and assets to the departments responsible for clearing settlement and asset monthly report submitted to the asset management section of the Finance Department of the company organized on a company wide special inspection of asset management 20 according to the company s business activities monthly projects involved in the business activities of the company including expenses business management cost control cash flow revenue etc financial analysis provide a basis for decisions for the company the business of the company responsible for monitoring forecasting and risk analysis 21 responsible for the settlement of transactions with the Bank 22 is A 价格 包装 B 品牌 知名度 C 营养 健康 D 是否非转基因 E 制作 工艺 压榨 浸出 F 口 味 功效 特性 10 经常购买食用油的地点是 A 大型超市 B 品牌专卖店专柜 C 居住地附近的便 民小超市 D 居住地附近的粮油店 E 其他 11 购买食用油的时候 您更青睐虾类那个品牌 A 金健 B 福临门 C 鲁花 D 金龙鱼 E 道道全 F 元宝 G 其他 12 你知道金健这个品牌吗 A 知道并用它的产品 B 听说过但没用过 C 不知 道 完全没听说过 13 如果你要买食用油您会选择金健吗 A 会的 B 需要考虑 C 完全不会买 14 您对金健目前的卫生安全质量的信任度 A 很信任 B 虽有问题 但绝大部分可放心购买 C 已经对我的生活造成了影响 D 很不放心 15 您目前从事何种职业 is responsible for Organization training and implementation and check 12 master workshops annual economic indicators of implementation reporting to financial health on a regular basis 13 is responsible for the daily oversight in the allocation and use of funds 14 responsible for all Department statistics collecting sorting reporting of accounting reports 15 the company responsible for the supervision of the Treasury including the third grade library a library of materials products for regular inventory handling sampling storage monitoring the picking work and provide the inventory report and make the appropriate accounting treatment 16 responsible for waste and recycling transportation and settlement 17 is responsible for all product sales accounting functions 18 responsible for the company s raw materials auxiliary materials account management 19 is responsible for the flow of control of all assets of the company according to the changes in accounting treatment of fixed assets and assets to the departments responsible for clearing settlement and asset monthly report submitted to the asset management section of the Finance Department of the company organized on a company wide special inspection of asset management 20 according to the company s business activities monthly projects involved in the business activities of the company including expenses business management cost control cash flow revenue etc financial analysis provide a basis for decisions for the company the business of the company responsible for monitoring forecasting and risk analysis 21 responsible for the settlement of transactions with the Bank 22 is 五 调查执行方法 1 消费者抽样调查方法 1 采取便利抽样法和配额抽样法 便利抽样 是指在各个市级为中心从总单位中任意抽 取样本的一种方法 比如在街头拦访 配额抽样 是指在各个市级为从总体样本中 按经济 收入水平为标志把总体样本分为若干类组 然后从每 个组中采取任意抽样和判断抽样的方法来采取样本 2 二手资料分析的方法 1 主要通过有关方面的报纸刊物 新闻报道 统 计数据和内部资料整理 文案研究等诸多方面下手 六 分析方法 1 主要采取市场调研软件 SPSS 以及 Excel2007 七 结束语 1 根据综合资料分析得出 1 目前 随着湖南市场食用油市场的竞争判断出 食用油的市场基本瓜分完 市场基本饱和 导致 is responsible for Organization training and implementation and check 12 master workshops annual economic indicators of implementation reporting to financial health on a regular basis 13 is responsible for the daily oversight in the allocation and use of funds 14 responsible for all Department statistics collecting sorting reporting of accounting reports 15 the company responsible for the supervision of the Treasury including the third grade library a library of materials products for regular inventory handling sampling storage monitoring the picking work and provide the inventory report and make the appropriate accounting treatment 16 responsible for waste and recycling transportation and settlement 17 is responsible for all product sales accounting functions 18 responsible for the company s raw materials auxiliary materials account management 19 is responsible for the flow of control of all assets of the company according to the changes in accounting treatment of fixed assets and assets to the departments responsible for clearing settlement and asset monthly report submitted to the asset management section of the Finance Department of the company organized on a company wide special inspection of asset management 20 according to the company s business activities monthly projects involved in the business activities of the company including expenses business management cost control cash flow revenue etc financial analysis provide a basis for decisions for the company the business of the company responsible for monitoring forecasting and risk analysis 21 responsible for the settlement of transactions with the Bank 22 is 食用油的价格下滑趋势 主要是金龙鱼 鲁花 金健 道道全占主要市场份额 价格战无法避免 质量保障是首要 2 其次 占据一定市场份额的金健食用油 因其丰 富的产品系列和功能 消费者的购买选择性更多 八 附录 1 调查组织与人员 任务人员安排 资料的整理7 人 资料的发放与回收150 人 2 调查费用的预计 出行费用 交通费 元 天 工资费用 元 天 餐 水费用 元 天 总计 月 元 实报实效580251140 打印 复印费用 打印 复印20 is responsible for Organization training and implementation and check 12 master workshops annual economic indicators of implementation reporting to financial health on a regular basis 13 is responsible for the daily oversight in the allocation and use of funds 14 responsible for all Department statistics c