《会展管理与节事策划》3partone-通选.ppt

2020年1月10日星期五 Dr XUFenginShandongUniversity 1 2020年1月10日星期五 Dr XUFenginShandongUniversity 2 Question6Howtostartaneventformally Part1 IntroductiontoEvent 2020年1月10日星期五 Dr XUFenginShandongUniversity 3 Astartingpoint Step1Theaimsandobjectivesofstagingtheparticulareventmustbeclearlyidentifiedandstated Step2Afeasibilitystudyshouldbeundertaken askingquestions likethoseearlier inamuchmorefactualway Itshouldexaminetheexactmethodsofachievingtheeventanditshoulddefinitivelyidentifyanypossiblesourcesoffunding 2020年1月10日星期五 Dr XUFenginShandongUniversity 4 Dependingontheleveloftheevent thesetwostepscanbeperformedinavarietyways rangingfromconsiderationbyasmallinformalgrouptotheengagementofspecialistconsultants Astartingpoint 2020年1月10日星期五 Dr XUFenginShandongUniversity 5 2020年1月10日星期五 Dr XUFenginShandongUniversity 6 2020年1月10日星期五 Dr XUFenginShandongUniversity 7 2020年1月10日星期五 Dr XUFenginShandongUniversity 8 Inashorttimescale completeinvestigationintoanevent ifresultisjustifiableandworthwhile theinvestigationshouldgoontosuggesthowitcanbeachieved Astartingpoint 2020年1月10日星期五 Dr XUFenginShandongUniversity 9 Thefeasibilitystudy withitspositiveoutcome shouldoutlinehowtoachievetheevent detailstructure personnelrequirement financingsourcesandaneventachievementtimetable Enoughtimeisneededforthemoredetailedeventplanningandimplementationtoproceed Butproblemoftenoccurquitenaturally itisinadvisabletointroducetimepressurefromtheverystart Astartingpoint 2020年1月10日星期五 Dr XUFenginShandongUniversity 10 Question7Fromtheagency sviewpoint whatshouldwethinkabouttheevents Part1 IntroductiontoEvent 2020年1月10日星期五 Dr XUFenginShandongUniversity 11 Partofaplan Effectiveeventsarebestsetwithinthecontextofanorganizationalplan Eventsshouldbeprovidedaspartoftheethosandfunctionofthewholebusiness notjustarandomfulfillmentofanidea Asarealpartofanoverallplan eventsmustfitinwithorganizationalaimsandobjectives mustbecoordinatedacrossallpartsoftheorganization andmustbeworthwhileinfuture 公共慈善与商业利益 使命的不一致 2020年1月10日星期五 Dr XUFenginShandongUniversity 12 2020年1月10日星期五 Dr XUFenginShandongUniversity 13 Specifyingasfollowings Thepurposeofhavingevents Whataimsandobjectivestheyshouldhave Whatstaffwillbeinvolved Howtheywillbecoordinated Whowilltaketheleadrole Aneventsstrategy 2020年1月10日星期五 Dr XUFenginShandongUniversity 14 Theaimsofanevent Throughbeinganintegralpartofanoverallstrategy eventsshouldhaveakeyroleinachievingorganizationalaims Theoveralleventspolicyshouldalsoclearlystatethegeneralaimsforalleventstheorganizationstages Toprovideforthelocalpopulation sentertainment Toraisefundsforthecompany 2020年1月10日星期五 Dr XUFenginShandongUniversity 15 2020年1月10日星期五 Dr XUFenginShandongUniversity 16 Theremaybeoneaimandseveralaims buthowevermany itisessentialtohavethemclearlyspecifiedduringthesearchforfinanceandstaff Aclearvisioniscrucialifwewantpeopletosignup peoplefromsponsorstocarparkattendants Theaimsofanevent 2020年1月10日星期五 Dr XUFenginShandongUniversity 17 Ifyoudon tknowwhereyouaregoingyouwillprobablyendupsomewhereelse DrLaurenceJPeterandRaymondHill HavingestablishedAims theraisond etreofthewholeevent itwillbenecessarytobreakitintomoremanageablestepsofmeasurableachievement objectives Objectivesareset agreedandunderstoodbyeveryoneinvolved Clearfocus coordinatedeffort unityofpurpose Theobjectivesofanevent 2020年1月10日星期五 Dr XUFenginShandongUniversity 18 2020年1月10日星期五 Dr XUFenginShandongUniversity 19 ObjectivesshouldbeSMART SpecifictotheeventMeasurableinstatisticaltermsAgreed orachievable bythoseinvolvedRealistic orrelevant totheresourcesavailableTimedaroundtheeventschedule 2020年1月10日星期五 Dr XUFenginShandongUniversity 20 SMART司马他另类职场生存法则 Sspecific 具体的 Mmeasurable 可衡量 Aachievement 可完成 Rrealistic 现实的 Ttimebond 时间段 行走职场 智慧先行 基于现实 未雨绸缪 短时达标 2020年1月10日星期五 Dr XUFenginShandongUniversity 21 Objectivesshouldalso beappropriate simple clear unambiguousandachievableavoidcausingconfusionandmisunderstandingorcommunicatingincorrectmessageEventsaremanagedbyobjectivesandareaccumulationofthesestages 2020年1月10日星期五 Dr XUFenginShandongUniversity 22 Objectivesassistestablishingorganizationalstructure Eachindividualsandcommitteetobegivenanumberoftheirownspecifictargets sub objectives Thiswillfurtherreflecttheneedforeveryonetoworktogether asmanyobjectiveswillinevitablybeinterdependent 2020年1月10日星期五 Dr XUFenginShandongUniversity 23 2020年1月10日星期五 Dr XUFenginShandongUniversity 24 Question8Whatarethebestevents Part1 IntroductiontoEvent 2020年1月10日星期五 Dr XUFenginShandongUniversity 25 Characteristicsofthebestevents1 Aclearvisionandadefinitepurposeforeveryone sefforts ClearSMARTobjectivestowhicheveryoneiscommitted Anappropriate flexibleorganizationalstructureabletoachievespecifictasks butretaininganoverallunityofpurpose 2020年1月10日星期五 Dr XUFenginShandongUniversity 26 Characteristicsofthebestevents2 Committedpersonnel willingto gothestepbeyond Aleaderofcalibre authorityandpersonality Precisedetailedplanningcarriedoutanddocumentedwithinanappropriatetimescale 2020年1月10日星期五 Dr XUFenginShandongUniversity 27 Characteristicsofthebestevents3 Acoordinatedteameffortoperatingwithinbudgetlimits drawingonallavailableresources Efficientlinesofcommunication Agoodpublicimage Effectivepublicityandpresentation andbuilt incontingencyplans 2020年1月10日星期五 Dr XUFenginShandongUniversity 28 Characteristicsofthebestevents4 Atotalcommitmenttocustomercare Efficientongoingcontrolandmonitoringsystems Anatmosphereofunity focus hardwork humorandenthusiasm Goodpost eventevaluation 2020年1月10日星期五 Dr XUFenginShandongUniversity 29 Centralityofevents1 Thecentreofthewholemanifestationwasinfactthesmalleventsandeventsprogrammewhicharethemainattractionandtheimpetustothefestival Forgardenfestival manycometoseethesports artsandentertainmentgroups suchasthepipebandperformanceandtheacrobaticsdisplaysarecentraltothesuccess 2020年1月10日星期五 Dr XUFenginShandongUniversity 30 Centralityofevents2 Theeventsarethekeyelementwhichconsiderablyhelpedtheoverallplanning EventsandpromotionformakeypartofthosemajorspectaclesAndevenhavethecentralityandsignificancetootherconceptslikeurbanregeneration helpedwiththeimageandself confidenceofthehosttownandcity 2020年1月10日星期五 Dr XUFenginShandongUniversity 31 Olympicgames Sydney Athens Beijing London LoserorWinner Gardenfestival Liverpool lastingforanotherdecadevisiting Kunming WorldExpo2010 ShanghaiAsiaGames2010 GuangzhouWorldSwimmingCampaign2011 ShanghaiCorporation Industry City Country InternationalRegion Centralityofevents3 2020年1月10日星期五 Dr XUFenginShandongUniversity 32 AppropriateimplementationmechanismsAttentiontodetailBudgetingBusinessplanCharismaticpersonalityClearstructureCommitmenttoservingtheparticipantsandcustomersContingencyplanCreativityandinnovationCustomercare DetailedprogrammingEfficienttimemanagementEmergencyproceduresEntertainmentEvaluationandcontrolExcellentcommunicationGooddecisionmakingGoodinterpersonalrelationshipsGoodmanagementGoodmotivation Whatdoyouneedforsuccess 1 2020年1月10日星期五 Dr XUFenginShandongUniversity 33 HardworkandenthusiasmLargenumberofvolunteersLargesliceofluckLeadershipLogisticalplanningMarketresearchMeasurabletargetsMediai