（讲练测）高考英语一轮复习 模块4.1 Advertising（讲）（含解析）牛津译林版.doc

unit 1 advertising一、重点词汇 熟记下列单词cheat vt. & vi. 欺骗；作弊 n. 骗子；欺诈行为cure vt. 治愈；解决 n. 药物，疗法；对策comment n. 评论，评价 vi. 评论，议论aim vt. & vi. 以为目标；瞄准 n. 目的，目标consult vt. 咨询；请教purchase vt. 购买，采购 n. 采购；购买的东西bargain n. 便宜货；协议vt. 讨价还价recommend vt. 推荐；建议，劝告；介绍multiply vi. & vt. 成倍增加，迅速增加；乘，乘以update vt. & n. 更新；提供最新信息；使现代化target n. 目标；靶子vt. 瞄准；以为目标react vi. 做出反应，回应trick n. 骗局；玩笑，恶作剧；戏法，把戏；诀窍vt. 欺骗，欺诈tip n. 建议，提示；顶端，末梢；小费 vt. & vi. (使)倾斜，倾覆；给小费fancy adj . 精致的；绚丽的；奢华的 n. 空想，幻想；爱好，迷恋 vt. 想象；猜想bonus n. 意外收获；奖金，额外津贴innocent adj. 清白的，无罪的；无恶意的；纯真的airline n. 航空公司drug n. 毒品；药，药物shine n. 光亮，光泽welfare n. (个体或群体的)幸福、安全和健康；福利grocery n. 杂货店 mental adj . 心理的；思想的，精神的；智力的motto n. 座右铭；格言，箴言cigarette n.香烟，卷烟slave n. 完全受控制的人；奴隶comprehension n. 理解力，领悟能力；理解练习latest adj. 最新的best-seller n. 畅销书；畅销品software n. 软件eye-catching adj. 引人注目的corporation n. (大)公司bar n. 条，棒；酒吧aspect n. 方面；层面cd n. 光盘。激光唱片recipe n. 烹饪法；食谱yummy adj . 味道好的，好吃的media n. 大众传播媒介，大众传播工具poster n. 海报packet n. 小包，小盒lung n. 肺cancer n. 癌症fingernail n. 手指甲tobacco n.烟草，烟叶essay n. 论说文，小品文；(学生为某门课程写的)文章，短文nationwide adj. & adv.全国范围的(地)，全国性的(地)campaign n. 运动(为了某种目的而进行的一系列有计划的活动)senior adj.(高中或大学)毕业年级的；级别(或低位)高的n. 高年级学生，毕业班学生；上司；年纪较长的人词性(词形)变化advertise v.做广告，宣传advertisingn.做广告；广告活动；广告业advertisement n.广告；广告宣传advertiser n广告商persuade v.说服，劝说；使信服persuasiveadj.说服力的；劝导性的persuasion n.说服；劝服promote v.推广，宣传；促销；促进，推动promotion n宣传；促进promoter n.策划者，推销者benefit v.使受益；得益于 n益处；救济金；奖金beneficial adj.有益处的，有帮助的determine v.确定，查明；决定；裁决determination n确定；决定determined adj.有决心的，坚决的fool v. 欺骗，愚弄n. 傻瓜foolish adj.愚蠢的foolishness n.愚蠢pleased adj. 高兴，满意；乐于(做某事)pleasing adj.令人高兴的please v.请intelligence n. 智力，才智；情报intelligent adj.智力的；聪明amazed adj. 大为惊奇amazing adj.令人惊奇amaze v.使惊讶publisher n. 出版社，出版机构；出版人，发行人publish v.出版youth n. 年轻人，青年；青年时期；青春，朝气young adj.年轻的personally adv. 个别地；就本人而言；本人。亲自personal adj. 个人的，本人的person n.人urge vt. 敦促，力劝；竭力主张n. 强烈的欲望，冲动urgent adj.紧急的urgency n.紧急shock vt. 使震惊，使惊愕 n. 震惊，惊愕shocked adj. 令人惊讶的shocking adj.使人惊讶的designer n. 设计者，设计师design v. & n. 设计 skilful adj.有技巧的；熟练的skill n.技巧breath n. 气息；呼吸breathe v.呼吸 poisonous adj. 有毒的poison n.毒药smoker n.吸烟者smoke v.吸烟 n. 烟 analysis n分析，分析结果analyze v.分析短语英语汉语意义英语汉语意义fall for 上的当，受的骗figure out计算出，估计，理解，搞清楚be meant to旨在，目的是kill oneself 自杀play tricks on 欺骗，捉弄come across偶尔遇到/碰到appeal to吸引，引起兴趣，呼吁be/get used to 习惯于get .across把表达清楚deal with涉及，关于；处理，应对die from死于for free 免费share sth. with sb. 与分享providewith提供protectfrom保护免受shock sb. into doing sth. 警醒某人做某事be concerned with对关心up to多达discourage sb. from doing sth.阻止某人做某事even if/though虽然，即使in advance事先，预先，提前give up放弃含重点词汇的教材原句(划线部分)1.【教材原句】advertisements are a good way to sell products or services.(p1)广告是一个卖产品或出售服务的好办法。2.【教材原句】i did some research on advertisements, and have some important information to sharewith you.(p2)我对广告做了一些研究并且有很重要的信息与你分享。3.【教材原句】an advertisement uses words and pictures to persuadepeople to buy a product or service, or to believe in an idea.(p2)广告通过使用文字和图片，来说服人们购买某种产品或服务或者是相信某种理念。4.【教材原句】a commercial advertisement is one which someone has paid for topromote a product or service.(p2)商业广告是一种人们为了促销某产品或服务而付费的广告。5.【教材原句】this statement tries to fool you into assuming that the toothpaste cures bad breath, yet it does not say that!(p2)这一叙述想要欺骗你使你认为这种牙膏能治愈口臭，可广告上其实并没有这么 说！6.【教材原句】the grocery just hopes that when you read the ad, you will feel pleased with the nice comment, remember the words freshest food，and make a mental connection with the food in the grocery. (p2)这家杂货店只是希望，读到这则广告时，你会很乐于看到其中的恭维，记住“最新鲜的食品”这几个词，在心理上将其与该店的食品联系起来。7.【教材原句】psas aimto teach us and help us lead better lives.(p3)公益广告旨在教育我们，并帮助我们过更好的生活。8.【教材原句】before i consulted you，i had no comprehension that a company might try to fool people into buying a product or service.(p5)在我请教你之前，我不理解为什么公司试图愚弄人们，让他们购买一种产品或服务。9.【教材原句】yesterday i came across an interesting new book, which i would like to recommendhere.(p9) 昨天我无意中发现了一本有趣的新书，我想在此推荐一下。10.【教材原句】our sandwiches are a bargain at only ￥5 each.(p17)我们的三明治很便宜，每个只要5元钱。11.【教材原句】in order to determine your audience, you will need to do a little research and analysis in advance.(p18)为了确定你的目标受众，你需要事先做一点调研和分析。12.【教材原句】if we can convince young people not to start, they might then urge their parents and other people to give up smoking, too. (p19)如果我们能够说服年轻人不要开始吸烟，他们也有可能敦促他们的父母和其他人戒烟。13.【教材原句】it is important to figure out exactly what you want to tell the audience and what you are trying to get them to do.(p18)重要的是，你得确切弄清楚想要告诉受众什么，想让他们做什么。14.【教材原句】it is important to always appeal to the audience in order to get them to react in a certain way.(p18)为了让观众作出预期的反应，努力去吸引他们是很重要的。15.【教材原句】there are lots of different ways toget your messageacross when you are putting together an ad campaign. ( p18)在组织广告宣传活动时，有许多不同的方式让你将信息传达给目标受众。16.【教材原句】we want to shock people into realizing that many smokers die all too soon from illnesses and diseases related to smoking.(p19)我们希望警醒人们，让他们意识到许多吸烟者过早地死于与吸烟有关的疾病。二、经典句型 考点-2.非谓语动词作后置定语【教材原句】however, we still must be aware of the skillful methods used in ads to try and sell us things.(p2)但是我们仍然也改了理解广告中试图向我们兜售东西的常用技巧。考点-3. “疑问词不定式”结构【教材原句】there are even psas to teach us how to live healthy lives.(p3)甚至还有一些公益广告教我们如何健康地生活。 三、语法自主复习复习本单元的grammar and usage：直接引语和间接引语。 二、将直接引语变间接引语时注意以下变化人称代词的变化一随主：直接引语中的第一人称代词随直接引语前的主语变化“i havent brought my dictionary.” the student said.the student said that he hadnt brought his dictionary.二随宾：直接引语中的第二人称代词随直接引语前的宾语变化；he said to kate，“how is your sister now？”he asked kate how her sister was then.三不变：直接引语中的第三人称代词不用变化。mr. smith said，“jack is a good worker.”mr. smith said jack was a good worker.时态的变化一般现在时一般过去时注意：直接引语中如果讲的是客观真理，则一般现在时态不变he said，“i get up at six.”he said he got up at six. he said to his son, “the earth goes around the sun.”he told his sun that the earth goes around the sun.一般过去时过去完成时注意：直接引语中如果有表明过去具体的时间的话，则一般过去时不变现在完成时过去完成时注意：过去完成时过去完成时现在进行时过去进行时he asked，“is it raining？”he asked if it was raining.一般将来时过去将来时she said，“he will go to see his friend.”she said he would go to see his friend.状语的变化时间状语的变化：nowthenagobeforetodaythat daythis morningthat morningyesterdaythe day before/theprevious dayyesterday morningthe morning beforetomorrowthe next/following daylast week/monththe week/month beforeso farby thenthis week/monththat week/month地点状语的变化：herethere，随之这个变化要把come改成go跟其类似的变化还有指示代词的变化this/these that/thoseshe said，“i wont come here any more.”she said that she wouldnt go there any more.句型的变化直接引