广告类题材词汇.doc

广告类题材词汇 1. advertisement 广告2. TV commercials 电视广告3. false advertising 虚假广告4. deceptive advertising 欺诈广告5. mislead consumers 误导消费者6. mislead the public 误导大众7. marketing 营销8. handout 传单9. promotion 促销10. discount 折扣11. on sale 打折12. puffery in advertising 广告中的夸大，虚假成分13. monitor advertisement 监控广告14. exaggerated claims 夸大其词15. advertising strategy 广告策略16. raise/create product awareness 提高产品知名度17. prevent deliberate deception 防止恶意欺骗18. make objective statement 作出客观的陈述19. legal guideline 法律准绳20. government controls 政府控制21. consumer rights organizations 消费者权利组织22. take legal action 采取法律手段23. make informed decision 在知晓信息情况下作出决定24. business transaction 商业交易25. property deals 商品交易26. brand 品牌27. logo 商标28. slogan 口号29. expression freedom and free press 言论表达自由，新闻自由30. information censorship/monitoring 信息监管31. monitor the content of TV program 监控电视节目内容32. information exchanges 信息交流33. commercial competition 商业竞争34. visual enjoyment 视觉享受35. commodity 货物36. fictitious, exaggerating and misleading 虚假的，夸大的，误导人的37. persuasiveconvincing 令人信服的家用电器类1. electric appliance 家用电器2. home occupant 主人3. cable 电缆4. cutting edge technology 尖端科技5. high-tech 高科技的6. channel 频道7. switch 开关8. plug 插座9. temperature 温度10. moisture 湿度11. power supply 供电12. exit 出口13. entrance 入口14. power cut 断电15. black out (口语) 停电16. alarm clock 闹钟17. automated 自动的18. electrical equipment 电器19. electronic dictionary 电子词典20. emergency 紧急状况21. creation 创造，创新22. innovation 创新23. invention 发明物24. central heating system 集中供暖25. security 安全26. camera 摄像头，照相机27. privacy 隐私28. flashlight 手电筒 29. lamp 日光灯 30. electric calculator 计算器 31. tube 试管32. electric fan 电风扇 33. cassette recorder录音机 34. tape recorder 磁带 35. television 电视36. electric iron 电熨斗 37. electric shaver 电动剃须刀 38. electric cooker 电饭锅 39. electric heater 电暖气 40. electric vacuum cleaner 吸尘器 41. bulb 电灯泡 42. electronic oven 电烤箱 43. radio 收音机 44. stereo 音响45. microphone 麦克风 46. loud-speaker 扩音机47. refrigerator 冰箱 48. air conditioning 空调 49. microwave oven 微波炉 50. broiler 烘烤机 51. can opener 开罐头刀 52. compactor 捣碎器 53. defroster 除霜装置 54. dicer 切块机 55. dishwasher 洗碗机 56. dryer 干衣机 57. eggbeater 打蛋器 58. vacuum cleaner 吸尘器 59. fan 风扇60. air-condition 空调61. iron 烫斗 62. juicer 榨汁机 63. oven 烤箱/炉 64. stove 炉子 65. Household Gas Stove 煤气炉66. Smoke Exhauster 抽油烟机67. air exhauster抽气机68. Food Blender搅拌机69. juice extractor榨汁机70. Filter Purifier净水器71. Water di