公司介绍英文PPT.pptx

湖南梦洁家纺股份有限公司 MENDALE 目录CONTENTS 1 whoweare 2 whatwewanttodo 3 howwedo 4 company sfuture 5 company sculture whoweare First whoweare 11 whatwewanttodo howwedo company sculture company sfuture COMPANYINTRODUCTION 1956MENDALEfounded 1990Industry leadingimportCIprogram 2003TheestablishmentoftheHUnanMengjieNewMaterialCo Lt 2005Setupholdingsubsidiaries 2009Enterthefiledofe commerce 2010Successfullistingofprimaryandmedium sizedboardsinShenzhenStockExchange 2012Setupthe loveinfamily foundation HunanMengjieTextileCo Ltd startedin1956 themainbusinessofthecompanyistheresearchanddevelopment design productionandsaleofhouseholdtextilesmainlyengagedinbedclothes whoweare whatwewanttodo howwedo company sfuture company sculture 5 THECOMPANYSTRUCTURE 9 whoweare whatwewanttodo howwedo company sculture company sfuture whatwewanttodo second whoweare 11 whatwewanttodo howwedo company sculture company sfuture BELIEFOFENTERPRISE Beliefof enterprise ourgloryisachievedinlove basedefforts Wefirmlybelievethatwhilefocusingonhometextile morehumane life orientedcareoflifeisintegratedintoeveryproduct permeatingintoeveryaspectoftheenterprise passingtothousandsoffamilies Itexpressesandrealizesthebroadmeaningof dreamandloveinthefamily andiscommittedtoinfluencingthefamilyoftheworldandestablishingagoodfamilyandharmonioussociety corporatevalues Mengjieadvocate servantleadership thefoundationofleadershipisnotpower butauthority authorityisestablishedonthebasisoflove serviceandsacrifice Weencourageandhopethatemployeeshavegoodcharacter excellentprofessionalknowledgeandsuperbskills Werespecttheuniquenessofeveryemployee Ibelieveeveryoneableandwillingtoplaythegreatestpotentialwithinthecontinuingloveandenergy bringsuccesstobothindividualsandbusinesses viewoftalent whatwewanttodo 12 howwedo company sculture company sfuture whoweare ourhonor 14 Howwedo Third 18 PRODUCTOVERVIEW Atpresent theproductsofthecompanymainlycoveredembroiderykits quiltedsets quiltcores blankets mattressesandotherhouseholdornaments andmorethan2600varieties 梦洁家纺 我们怎么做 我们是谁 我们要做什么 未来计划 财务与融资 19 MARKETINGOFPRODUCT Mengjiesuccessfullyconstructedamarketingnetworkwithaspecialandsoundchainmanagementmode whichisthemainbodyofthenationallarge scaleshoppingmallandthefranchisestore Atpresent thecompanyhas852storesnationwide 810counter cabinets withabusinessareaof1 3millionsquaremeters thestrongmarketingnetworkisintheleadingpositionoftheindustry whentheflagshipstorewasintheplatforminjune2012 Duringtheyearofoperation thesalesdoubled fromtheoriginalmonthlysalesvolumeof10 150 000tothecurrentmonthlysalesof300 000 400 000 becomingthehometextileTOP3merchant Stores shoppingmalls MobilephoneAPP Computerclient 我们怎么做 我们是谁 我们要做什么 未来计划 财务与融资 20 PARTOFOURPRODUCT 我们怎么做 我们是谁 我们要做什么 未来计划 财务与融资 23 Company sfuture Fourth 25 SHORT TERMPROFITPLAN MengJieinacomprehensive pragmaticbrandstrategy createa MengJie Mei babyMengJie MengJie for mattress plainaesthetics 6brands withrichlayersofproductstyleanduniquebrandpositioninginthemarket becomeanindependentschool Inrecentyears intheoverseasexpansionof9largescaleHomeFurnishingbrand MengjiedevelopedrichHomeFurnishingancillaryproducts coveringthemulti levelmarketdemand establishthetextileindustrybenchmark company sfuture whoweare whatwewanttodo howwedo company sculture 27 R DOFPRODUCTS 29 InParis Milan Beijing Shanghaiandotherinternationaltrend MengjiebuildingalargeR Dcenterandresearchresourcecenter keentocapturetheglobaltrendsoftextile condensedmanyinternationaltopdesignersanddesignelitewisdom giveeachproductoriginalitylifeconnotation InParis Milan BeijingandShanghai alloftheinternationaltrends MengjiebuildingalargeR Dcenterandresearchresourcecenter keentocapturetheglobaltrendsoftextile condensedmanyinternationaltopdesigners whichaimstomakeeachproducthavegreatoriginalitylifeconnotation company sculture Fifth 32 PUBLICWELFAREUNDERTAKING publicwelfareundertaking 50 25 15 10 36 PUBLICWELFAREUNDERTAKING Mengjiepublicwelfare launchedfromthelastcenturyin80s hascontinuedtopromotethe MengjieholdSupapieceofblueskyofloveforchild and learningtolove protectinghome andaseriesofdisasterrelief education environmentalprotection characterandloveforMengjieactivities TheWorldAssociationofsleepmedicineinChinaonlycooperationtheenterprise andtofundChinawomen sdevelopmentwilljointlysetupa loveinthefamilyfoundation aimstopromotegoodsleepculture and familyvirtues personalmoralityconstruction Forloveandaperfectblendofbeauty Mengjie whichinfinitestreamofArtandlife istojointhegloballovefamily tocreateanewstyleofarthomefurnishing SUMMARY Whilethecompanyhasmadeoutstandingachievements andwillcombinehumanfeelingsintobrandculture andsharetheattitudeoflivingwiththeheart Ittakessocialresponsibilityasanimportantmissionoftheenterpriseandtriestodevotehimselftoeducation charityandotherpublicwelfareactivities Asalways itshoulderstocarrythehometextilestandardpoleflag guidethedevelopmentofindustryhealthy Mengjieproductshaveauniquedesignlanguagetoconveyalovinghomelifephilosophy Thecompanyadheretotheuserasthecenter with