淮阴师范毕业论文格式模板201505.doc

毕 业 论 文个别是院（系）的请统一改为学院学生姓名王某某学 号3XXXXXXXX学院外国语学院/文通学院专 业师范英语/经贸英语题 目反讽的类别及语用研究小三号，黑体，加粗。院系、专业等依据具体情况选择填写。居中指导教师李某某 教授/博士 （姓 名） （专业技术职称/学位）三号，宋体，居中。时间统一填写为2014年5月15日。2015年5月15日毕业论文独创性声明本人郑重声明：本论文是我个人在导师指导下进行的研究工作及取得的研究成果。本论文除引文外所有实验、数据和有关材料均是真实的。尽我所知，除了文中特别加以标注和致谢的地方外，论文中不包含其他人已经发表或撰写过的研究成果。其他同志对本研究所做的任何贡献均已在论文中作了明确的说明并表示了谢意。作者签名： 日 期： Applications and Pragmatic Principles of Puns in Advertising English本框内容、字体均不予改动A Thesis Submittedto School of Foreign LanguagesHuaiyin Normal Universityin Partial Fulfillment of the Requirementsfor the Degree of Bachelor of Arts小二号, Times New Roman字体，加粗，居中。若标题长需要回行，采用倒金字塔样式（上一行长下一行短）。标题式大写。小三号Times New Rome字体，ByWang Moumou不要斜体小三号,Times New Rome字体Supervisor：Li MoumouMay 10, 2014淮阴师范学院毕业论文Times New Roman 三号，粗体，居中空一行Acknowledgements空一行I want to express my appreciation to many who supported my efforts in writing this dissertation during past few months.I am greatly indebted to Prof. , who.Hearty thanks should also be given to .Special thanks should be extended , and , who . 注意此处页码标识：从Acknowledgements到contents结束均采用罗马数字i, ii, iii, iv, v 正文部分和参考文献采用阿拉伯数字1, 2, 3, 4等。本部分内容200个左右单词。除指导老师外，需要感谢的人很多，但篇幅有限，只能写出几位给你最直接帮助的人，说明他们的帮助是什么。具体内容格式要求：英文段首空格为五个字符，Times New Roman，四号，1.5倍行距，段前段后0磅，两端对齐。注意英文句号为实心点。空一行谢辞，中、英文摘要，目录，正文，参考文献，附录等均需另起一页。Times New Roman 标题-三号 粗体 居中Abstract空一行英文摘要的正文部分：英文段首空格为五个字符，Times New Roman，四号， 1.5倍行距，段前段后0磅，两端对齐This thesis is based on the studies of second language acquisition and many current motivation theories. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .英文摘要的正文部分：Times New Roman，四号，1.5倍行距，段前段后0磅。摘要是全文的浓缩，主要讲文章写了什么，长度保持在200单词左右。. . . . . .空一行Key words: college English education; gender differences; teaching by gender; gender equalityTimes New Roman 四号 粗体；空一格 后接冒号。关键词正文部分：Times New Roman字体，四号，1.5倍行距，段前段后0磅。关键词3-5个，用分号连接。如需转行，请注意与上行第一个关键词对齐。页面设置：纸张为A4，左3cm，右2cm，其它为默认值。页眉设置：以小五号宋体键入“淮阴师范学院毕业论文（设计），居中；页脚设置：插入页码，居中空一行宋体 三号 粗体 居中中文摘要和关键词与英文摘要和关键词，在内容上要保持一致。摘要空一行本文以第二语言习得研究的理论为基础，综合当前诸多的动机理论研究成果，从语言学、生理学、心理学、社会学和教育学的角度分析了我国高校英语教育的性别差异现象及其原因和影响，揭示了性别平等在我国教育中的缺失. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .空一行关键词：高校英语教育；性别差异；因性施教；性别平等中文摘要的正文部分：宋体 小四 1.5倍行距，段前段后0磅，两端对齐内容与英文摘要一致，字数150字左右。顶格，宋体 小四 粗体 后接冒号。具体关键词：宋体，小四，用分号连接。应与英文关键词一致。空一行Contents一级 和二级 的区别空一行1. Introduction12. Literature Review22.1 The Definition of Pun.22.2 The Functions of Pun.32.3 The Definition of Advertisement.43. Applications of Puns in Advertising English .53.1 Pun on Homophone.53.2 Pun on Polysemy .63.3 Pun on Complete Homonym.73.4 Pun on Parody.73.5 Pun on Grammar.84. Pragmatic Principles of Puns in Advertising English.94.1 Cooperative Principle104.2 Relevance Theory.114.3 Economy Principle.135. Conclusion.14Works Cited.15统一使用1, 1.1, 1.1.1模式。采用自动生成方式制作。Times New Roman字体，四号 1.5倍行距，段前段后0磅。目录中的内容只需列出“章”、“条”二级标题即可。大小章节均顶格，Contents和一级标题加粗，其他各级标题不加粗，首字母大写。3大章节标题：Times New Roman 四号粗体顶格。注意不要使用自动编号，用手动编号。标题行的行距固定值22磅，段前段后间距 均选择“空一行”。引言和结论后均不加冒号。1. Introduction 插注的括号内的内容如下：中文参考文献必须翻译成英语，格式如下：（全名汉语拼音，出版年份：引用页码）。当作者为2人时，用&连接；若为3个作者，第一作者姓后加逗号，第二三作者姓中间加and; 如果作者为4人及其以上，则只需写出第一作者的姓，再在后面加上“et al.”正文字数在4000个单词左右。正文部分的除标题行外的其他内容：英文段首空格为五个字符，Times New Roman 小四号1.5倍行距，段前段后0磅，两端对齐；英文句号为实心点。With the development of global economy, advertisements have been infiltrating through every field of the society and have become one of the essential parts in peoples life. As a specific part of advertisements, language can express the idea by print, radio, TV or Internet. Since English is one of the most widely used languages in the world, advertising English is also becoming an indispensable part in our daily life. In modern age, people find themselves surrounded by various advertisements each day. An American writer writes: “We find advertisement of all kinds everywhere, for example, glittering neon signs on top of high buildings and long main streets, colorful pictures painted on buses, pamphlets sent to every house, advertisement jammed between TV programs and radio broadcast; etc.” (Wang Xiyan, 2014:32) Advertising English, as an applied language, has its own linguistic style . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .空一行（大章节之间需要空一行，小章节之间无需空行）大章节标题：Times New Roman 四号粗体顶格。标题行的行距固定值22磅，段前段后间距 均选择“空一行”。标题式大写。注意不要使用自动编号，使用手动编号。2. Literature Review正文部分每节开头缩进5个字符位置 段前段后0磅Belonging to physiological and social factors, gender is one of important factors that influence the effects in college English learning. M. Mider finds that females language ability is superior to male in almost all cultural backgrounds. Chinese scholars, like Yang Chaomei, Zhang Bin and Du Cuiqin, whose data analysis and quantitative study also have confirmed that among English majors, female students do much better than male students. So, we can obviously find gender differences in English learning. 小章节标题Times New Roman字体，四号 顶格。标题行的行距固定值18磅，段前段后间距 均选择“空一行”。首字母大写。注意不要使用自动编号，使用手动编号。2.1 The Definition of PunEnglish pun, the word was first used by Dryden. The use of puns in the 18th century is considered a “decadent” in tact. Oxford English Dictionary defines pun as “The use of a word in such a way as to suggest two or more meanings or different association, or the use of two or more words of the same or nearly the . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .空一行（大章节之间需要空一行，小章节之间无需空行）3. Applications of Puns in Advertising English 3.4 Pun on Parody括号内插注内容：英文参考文献：（英文作者姓, 日期： 引用页码）。当作者为2人时，两作者姓用and连接；若为3个作者，第一作者姓后加逗号，第二三作者姓中间加and; 如果作者为4人及其以上，则只需写出第一作者的姓，再在后面加上“et al.”Parody is a piece of writing, music, acting, etc. that deliberately copies the style of sb/sth in order to be amusing (Leech, 2005: 122). Pun on parody uses the outfit of saying, apothegm, proverb or idiom to form new meanings. English has a lot of well-known phrases, idioms and sayings. They have become one of the aspects of the English culture. The advertisement designers are sharp-minded and imaginative. They change a part of the expressions and put their ideas into them to achieve sensational effect. 空一行（大章节之间需要空一行，小章节之间无需空行）4. Pragmatic Principles of Puns in Advertising English Advertisement is an important component in our daily. In order to achieve some goal or effect, advertisers always use pun to make the advertisements vague but interesting and lively. From the analyses above, people can understand that a pun usually uses one word in a sentence relating to double meanings, surface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .空一行（大章节之间需要空一行，小章节之间无需空行）5. Conclusion Advertisement is a way for the company to propagate their products 英文作者姓名示例: 英文第一作者姓在前、名在后，随后作者姓名不再颠倒。空一行Times New Roman 字体，四号 粗体 居中参考文献另起一页，不与正文相连接Works Cited空一行1 Barbe, Katharina. Irony in Context. Amsterdam: John Benjamins Publishing Company, 1995.中文参考文献为文章时，文章名加书名号；其所在的学报名、期刊名不加书名号；逗号后面接年份、期数与文章在本期刊物中的起止页码。2 Jorgensen, J., G. Miller, and D. Sperber. “Test of the Mention Theory of Irony.” Journal of Experimental Psychology: General 1984 (1): 112-20.3 Sperber, D., and D. Wilson. Relevance: Co