韦博常用展会英语大全.docx

“展会”的英文：exhibition参考例句：The purposeful and inventive arrangement of details ensured the success of the show.有目的、有意图的细节安排确保了展会的成功。IDG World Expo (Asia) Ltd. has brought the most successful IDG CEO/CIO Conference,ASPWorld,and BioIT.IDG世展博览(亚洲)有限公司将IDG最成功的展会系列引入亚洲，其中包括CEO/CIO,ASPWorld以及BioIT研讨会等Do you think the English are enthusiastic about all the Russian developments?你们认为英国人对俄国的这一切进展会感到高兴吗？ exhibition是什么意思：n. 展览；表现；展览品；奖学金The exhibition exhibits articles made by children in school展览会展出了小学生的制作品。He was determined to helm the exhibition.他决定负责此次展览会的领导工作。To view or exhibit in advance. 预看预先观看或展览。an exhibit; an article on display陈列品Arrange the exhibits according to size.将展品按大小排列。展会英语：如何吸引外国客户进展厅？参加展会如何吸引外国客户进展厅？职场人或多或少都会需要参加一些展会，比如4月马上要举行的广交会。在展会上，展商如云，客户如梭，如何吸引买家进入展厅，如何向买家介绍产品，尤其是外国客户，就成了很多人的头疼事。在展会上如何吸引外国客户。 职场人或多或少都会需要参加一些展会，比如4月马上要举行的广交会。在展会上，展商如云，客户如梭，如何吸引买家进入展厅，如何向买家介绍产品，尤其是外国客户，就成了很多人的头疼事。在展会上如何吸引外国客户。Trade shows can be great opportunities for you to meet prospects (no matter theyre good or bad), network with others in the biz. Plus you probably spend much money on it, so dont waste your time on your iPad games. Go draw people in and take full advantage of opportunities to speak with clients and prospects.交易会是一个结识不同的潜在客户的好机会，也能和所有参展人员多交流。再说，你有可能为了参展还花了钱，所以不要把在展会上的时间浪费在玩游戏上。想办法把买家吸引进来，利用一切机会和潜在的客户进行交流。以下是一个在展会上吸引客户进展厅的简短对话：A:Good morning, theres a lot to see, isnt there?B: Indeed, Im just having my first circuit.A: No worries, take your time and let me know if you have any question. We are United Pack, as you can see. A full service packaging company and Im Luc.作为参展企业工作人员，千万不要总是板着一张脸（poker face），积极主动一些，像上面对话中的Luc，是不是感觉很nice、很warm?再给大家介绍一些类似的表达，用来在展会上和外国客户打招呼，吸引客户进展厅：1. If you have any question, let me know. Im happy to help.2. Hello and welcome, Im Todd, whatever you need, dont be afraid to ask.3. Theres a lot to look at, isnt there? Pleasejust take your time.除了verb language以外，你的笑脸，你的表情，你的肢体语言都可以帮助你搭讪在你booth外徘徊的prospects下面来说说如何在职场或商务场合里介绍自己，先看以下示范对话：B: Thanks, Luc. Im Karen Carmon with Cozy House. Id just like to have a look at some of these recycled stuff here.A: You are interested in recycled products?B: Yeah, well, were looking at making our product greener.Im (your name) with/from (the name of your company) 已经基本成了一个自我介绍的固定句型，大家可以记一下。展会英语:广告宣传活动展会英语:广告宣传活动：广告是一种有偿的产品和服务推介或促销形式。一般不是个人行为，做广告者的身份必须在广告中显示出来。广告的作用是通过为一种产品或一项服务创造一个正面积极的形象来影响目标消费者的行为。要进行广告宣传活动，首先选定以下项目。 英：Advertising is a paid-form of presentation or promotion of goods and services.It is non-personal in nature, and the promoter must be identified. Advertisings role is to create a positive image of a product or service by influencing the behavior of target customers.When setting up an advertising campaign, you must make a choice on:FormNational: advertising a copyrighted product or service across the nationalfootprint. Identifies brand name and emphasizes national presence.Retail: advertising by outlet emphasizing image and variety.Direct： advertising directly to customers to avoid middlemen andresponse: delivery costs.Advocacy: public communication that uses a perspective on a recognizedcontroversial issue.StyleHumorous: light-hearted.Comparative: compares one product to another, highlighting strengths andbenefits over a competing product.Emotional: creates a mood, arouses feelings, tries to meet psychological needs.Lifestyle: associates brand/product/service with the way people live and work.Testimonial: affidavit of support by a customer or celebrity.Reason why: touts the benefit and necessity of a product to avoid adversesituations.Slice of life: typically focuses on an average family and everyday or common setting.MediaTelevision: most expensive, audio-visual impact, reaches a mass audience,easily and effectively targeted based on well-known viewerdemographics.Newspaper: most widely used medium, rapid and flexible coverage, ads easilychanged, less expensive than television. Short attention span,poor reproduction quality, usually no color, not easily targeted.Direct mail: less expensive than TV or newspaper but higher advance costs,audience easily selected, demographics of percentage of seriousrecipients can be predicted in advance.Radio: fairly inexpensive, mass audience, audiences are largely segmentedand easily targeted. Only audio, brevity doesnt allow for educatingviewers about complex products, audience less attentive.Magazine: relatively inexpensive, huge variety provides a high level of marketsegmentation, lots of space for detailed product information,excellent graphical reproduction, long life span, repeat exposure tomultiple readers. Not quickly modifiable, long lead time beforeprinting, no guarantee of placement within the magazine.Outdoor: inexpensive, little competition for customer attention, high repeatexposure. Limited information, little control over target audience.Internet: potential mass audience, but no control and little targeting capability.Difficult to control readers attention, some delivery problems. 中：广告是一种有偿的产品和服务推介或促销形式。一般不是个人行为，做广告者的身份必须在广告中显示出来。广告的作用是通过为一种产品或一项服务创造一个正面积极的形象来影响目标消费者的行为。要进行广告宣传活动，首先选定以下项目。形式全国：在全国范围内广告宣传受版权保护的产品或服务。标明品牌名称，并强调全国性。零售：通过经销商来做广告，强调产品的形象及种类。直接反应广告：直接向消费者宣传从而避免中介和支出运送费用。辩护：就公认有争议的话题的一个方面，进行公开辩护和鼓吹。风格幽默：轻松自然。对比：把某产品与其他产品相比较，重点突出所宣传产品的优势和特点感情色彩：制造一种情绪，唤起人们的情感，尽量去满足人们的某种心理需要。生活方式：使品牌/产品/服务与人们的生活和工作的方式联系起来。推荐： 消费者或名流的强力推荐。广而告之的原因：以宣传产品优点及其必不可缺之重要性来招揽顾客，避免陷入不利的局势之中。贴近生活： 主要是把焦点集中在普通家庭、日常生活或普通环境之中。传播媒介电视： 花费最高，有视觉听觉冲击，吸引大量观众。由于更直观，更形象，电视广告更容易更有效地被关注。报纸：最被广泛运用的媒介，快速和灵活的报导，广告易更换，花费比电视广告低廉，但受到关注的时间短暂， 重现的机会小，它们通常不是彩色的，不容易受到关注。直接邮寄：花费比电视及报纸少，但预支费用较高，目标对象较易被选上，可以事先预测受众所占的比例。广播：花费相当少，有大量的听众，听众较分散，并且容易被锁定。但广播广告只是一种对听觉的刺激，其简洁明了 的要求难以制作复杂产品的广告，听众在收听时不会全神贯注。杂志：费用相对低廉，杂志分类的繁多提供了一个高标准的市场分割，有大量的空间介绍有关产品的详尽信息，可以通过漂亮的图表宣传产品，宣传效果长久，可以对不同读者进行重复宣传。由于不能快速地变更，在下一期印制出来前，前一期占据着很长时间，所以杂志中一般没有刊登位置安排的保证。户外宣传：花费低廉，在吸引消费者注意力方面几乎没有外来竞争，高度重复的宣传，但所宣传的信息量有限，对目标对象没有控制能力互联网/因特网：具有大量的潜在浏览者，没有锁定目标的和控制目标的能力，难以控制浏览者的注意力，存在一些信息传送方面的问题。展会英语对话-撤展：黄经理刚刚参加完一次国际展, 他和公司总经理李先生谈论展览结果. 李先生: 黄先生, 这次展览效果如何?Mr. Huang just participated in an international exhibition. He is talking about the results of the exhibition with the General Manager, Mr. Li. L: Mr. Huang, what are the results of the exhibition? H: Not bad. L: Could you give me some details? H: We have established business relationships with two new clients, who ordered 20 million RMB of silk skirts. L: Good. H: I also got acquainted with more than 200 customers. L: Oh, wow. H: Customers made more than ten suggestions. There, I held a product showing meeting and a press conference. As a result, our brand has been strengthened. L: Very good! H: Here is the results analysis. I hope the visitors at the exhibition can be our real buyers in 3 to 6 months. Whats more, we learned a lot from other exhibitors. L: You are right. I think youve done an excellent job. 展览结果 参考译文: 黄经理刚刚参加完一次国际展, 他和公司总经理李先生谈论展览结果. 李先生: 黄先生, 这次展览效果如何? 黄先生: 效果不错. 李先生: 能否讲的具体些? 黄先生: 我们和两个新客户建立了贸易关系, 签了总量为2000万人民币的丝绸裙子的订单. 李先生: 不错. 黄先生: 我还新结识了200多个客户. 李先生: 哦. 黄先生: 客户们提了十几条建议. 在当地召开了产品展示会和新闻发布会. 品牌得到了进一步的强化. 李先生: 很好! 黄先生: 这是效果分析. 我期望3-6月后展会的参观者会成为我们真正的买家. 另外, 我们从其他参展者身上学到很多东西. 李先生: 你说的对. 我认为你们的工作完成的很卓越. Notes: 1. detail: n. 细节 2. established business relationships with: 与.建立贸易关系. establish: v. 建立. 3. get acquainted with: 与.相识,熟悉,了解. acquainted: a. 知晓的,相识的. eg: We get acquainted with each other last month. 我们上个月相识的. 4. press conference: 新闻发布会. press: n. 新闻 5. strengthen: v. 加强,巩固 eg: The fence was strengthened with wire. 这堵围栏用金属丝加固了。 6. analysis: n. 分析, 分解. excellent: a. 卓越的,出众的.展会常用英语口语50句2015-04-21 12:01:01 Tag： 英语口语学习 我要评论(0)展会常用英语口语50句：1 Ive come to make sure that your stay in Beijing is apleasant one.我特地为你们安排使你们在北京的逗留愉快。 1 Ive come to make sure that your stay in Beijing is apleasant one.我特地为你们安排使你们在北京的逗留愉快。2 Youre going out of your way for us, I believe.我相信这是对我们的特殊照顾了。3 Its just the matter of the schedule,that is,if it is convenientfor you right now.如果你们感到方便的话，我想现在讨论一下日程安排的问题。4 I think we can draw up a tentative plan now.我认为现在可以先草拟一具临时方案。5 If he wants to make any changes,minor alternations can be madethen.如果他有什么意见的话，我们还可以对计划稍加修改。6 Is there any way of ensuring well have enough time for ourtalks我们是否能保证有充足的时间来谈判？7 So our evenings will be quite full then那么我们的活动在晚上也安排满了吗？8 Well leave some evenings free,that is,if it is all right withyou.如果你们愿意的话，我们想留几个晚上供你们自由支配。9 Wed have to compare notes on what weve discussed during theday.我们想用点时间来研究讨论一下白天谈判的情况。10 Thatll put us both in the picture.这样双方都能了解全面的情况。11 Then wed have some ideas of what youll beneeding.那么我们就会心中有点儿数，知道你们需要什么了。12 I cant say for certain off-hand.我还不能马上说定。13 Better have something we can get our hands on rather than justspend all our time talking.有些实际材料拿到手总比坐着闲聊强。14 Itll be easier for us to get down to facts then.这样就容易进行实质性的谈判了。15 But wouldnt you like to spend an extra day or twohere你们不愿意在北京多待一天吗？16 Im afraid that wont be possible,much as wed liketo.尽管我们很想这样做，但恐怕不行了。17 Weve got to report back to the head office.我们还要回去向总部汇报情况呢。18 Thank you for you cooperation.谢谢你们的合作。19 Weve arranged our schedule without anytrouble.我们已经很顺利地把活动日程安排好了。20 Here is a copy of itinerary we have worked out for you and yourfriends.Would you please have a look atit这是我们为你和你的朋友拟定的活动日程安排。请过目一下，好吗？21 If you have any questions on the details， feel free toask.如果对某些细节有意见的话，请提出来。22 I can see you have put a lot of time intoit.我相信你在制定这个计划上一定花了不少精力吧。23 We really wish youll have a pleasant stayhere.我们真诚地希望你们在这里过得愉快。24 I wonder if it is possible to arrange shopping forus.我想能否在我们访问结束时为我们安排一点时间购物。25 Welcome to our factory.欢迎到我们工厂来。26 Ive been looking forward to visiting your factory.我一直都盼望着参观贵厂。27 Youll know our products better after thisvisit.参观后您会对我们的产品有更深的了解。28 Maybe we could start with the DesigningDepartment.也许我们可以先参观一下设计部门。29 Then we could look at the production line.然后我们再去看看生产线。30 These drawings on the wall are process sheets.墙上的图表是工艺流程表。31 They describe how each process goes on to the next.表述着每道工艺间的衔接情况。32 We are running on two shifts.我们实行的工作是两班倒。33 Almost every process is computerized.几乎每一道工艺都是由电脑控制的。34 The efficiency is greatly raised,and the intensity of labor isdecreased.工作效率大大地提高了，而劳动强度却降低了。35 All produets have to go through five checks in the wholeprocess.所有产品在整个生产过程中得通过五道质量检查关。36 We believe that the quality is the soul of anenterprise.我们认为质量是一个企业的灵魂。37 Therefore,we always put quality as the firstconsideration.因而，我们总是把质量放在第一位来考虑。38 Quality is even more important than quantity.质量比数量更为重要。39 I hope my visit does not cause you too muchtrouble.我希望这次来参观没有给你们增添太多的麻烦。40 Do we have to wear the helmets我们得戴上防护帽吗？41 Is the production line fully automatic生产线是全自动的吗？42 What kind of quality control do you have你们用什么办法来控制质量呢？43 All products have to pass strict inspection before they goout.所有产品出厂前必须要经过严格检查。44 Whats your general impression,may I ask不知您对我们厂总的印象如何？45 Im impressed by your approach to business.你们经营业务的方法给我留下了很深的印象。46 The product gives you an edge over your competitors,Iguess.我认为你们的产品可以使你们胜过竞争对手。47 No one can match us so far as quality isconcerned.就质量而言，没有任何厂家能和我们相比。48 I think we may be able to work together in thefuture.我想也许将来我们可以合作。49 We are thinking of