牛津英语模块四 unit1 advertisements.ppt

Welcome Lead in Liveyoung 1 Areyouinterestedintheadvertisement Why 2 What sthepurposeoftheadvertisement Ittriestopersuadeustobuyaproductorservice ortobelieveinanidea Becauseoftheirexcitingimages brieflanguageandcreativeideas Commercialads Ittriestoeducatepeopleaboutthesocialproblems Publicserviceadvertisements Unit1ReadingAdvertisements Brainstorming advertisements what where why how functions attitudes advantages disadvantages Expositorywritingismeantto 2 Itusuallyfollowsthesamebasicformat 格式 1 Introductionofsubject2 Examplesandfacts Body 3 Conclusion Readingstrategy Readingexpositorywriting introduceyoutobasicinformationonatopic Part1 Part2 Part3 1 2 4 5 Wecanfindadvertisementsalmostwhereverwego para2 Thedefinitionofads maintypes Theadviceofthewriter SkimmingStructureofthepassage para3 Commercialads para4 Publicserviceads Someinformationaboutads Introduction Body Conclusion Wemustalluseourintelligenceandnotbeaslavetothem ThestructureofPara3 Para4 introductionofsubject supportingdetails examplesandfacts conclusion Scanning Introduction Supportingdetails Conclusion Evenifanaddoesnotlie itdoesn tmeanitisaltogetherinnocent Theexamplesofonetoothpasteadandanadaboutagrocery Wemustnotfallforthiskindoftrick ThestructureofPara3 Introduction Supportingdetails Conclusion PSAsusesomeofthesamemethods buttheyaremadetoservethepublic PSAsaimstoteachusandhelpusleadbetterlives PSAsencouragepeopletosupportpublicserviceprojects PSAsteachpeoplehowtolivehealthylives Alloftheseadsaremeanttobenefitthepublic andyoucanlearnalotbyfollowingtheadvicetheygive ThestructureofPara4 What rethesimilaritiesanddifferencesbetweencommercialadvertisementsandpublicserviceadvertisements Similarities newspapers magazines theInternet radio television cleverlanguageandattractivepictures Differences topromoteaproductorservice toeducatepeopleabout Notaltogetherinnocent Helpfulandwecanlearnalot commercials Advertisements PSAs promote charged tricks examples educate freeofcharge believable radio TV images language Retelling Discussion advantages disadvantages Advantagesofads Provideinformationaboutlatestproducts Increasesalesbyrepeatedadvertising Cutcostsofnewspapersandmakethemcheaper Makethepublicawareofsocialproblems Disadvantagesofads Misleadcustomersorcheatthemofmoney Givefalseorincorrectinformation TaketoomuchtimeorspaceonTVornewspapers Maketeenagerswantthingsthatarebadforthem Doingbusinesswithoutadvertisementsislikewinkatagirlinthedark Youknowwhatyouaredoing butnobodyelsedoes StewartH Britt Youcantelltheidealsofanationbyit sadvertisements NormanDouglas 做生意没广告犹如在黑暗中对女孩眨眼 你知道你在做什么 但没有其他人知道 布列特 从一个国家的广告可以看出这个国家的理想 道格拉斯 Trytoretellthetext 2 FinishreadingA Bonworkbook Homework Toteachusandhelpusleadbetterlives Yestolife notodrugs p