美学地板文字赏析.doc

书香门地书香，古人以芸香草藏书辟蠹，故有书香之称。门地，犹门第，通假，中国古代家族的等级。唐以后，门地区别不复存在。后用书香门地指有读书传统的家庭。至若以文明世者，家有贤子孙，能昭祖父书香，昭萁裘于不坠，则其文久而弥彰，流传不朽矣。宋 刘克庄后村集 序.关于书香门地美学是书香门地的文化核心。地板在书香门地不只是铺地材料，更是绘画、音乐、历史和记忆，他拥有一种独特的精神价值，对消费者的社会身份、生活方式、生活品质和生活理想有着切身的意义。 皮埃尔德尹格尼亚佐（意大利博洛尼亚大学教授，著名地板评论家）About Scholar HomeAesthetic is the cultural core of Scholar Home Flooring. In the eyes of Scholar Home, flooring is not only a ground covering material, but drawing, music, history and memory. It owns a unique spiritual value, which has a lively personal meaning to social status, life style, life quality and life ideal of consumers. Pier Damiano DIgnazio Professor of University of Bologna; Famous floor reviewer. 论人的碎片化存在在传统社会向现代社会过渡的转型期间，人的日常生活逐渐碎片化，最显著的表现就是个人时间的碎片化。碎片化给人造成多重的烦恼，同时也带来多元化的机遇。碎片的有效拼合成了现代审美的重要特征，也是人类新的进化的基础。 鲍得里亚Fragmentation Exists of PeopleDuring transformation period from traditional to modern society, daily life of people fragmentize gradually, the most remarkable manifestation is the fragmentation of personal time. Meanwhile cause much trouble to life, fragmentation also bring multiple opportunities. The effective combination of fragments becomes important character of modern aesthetics and bases for mankind new evolution.Jean Baudrillard一款地板，一首歌指尖轻轻勾勒阿尔福特的立柱耳畔悠扬着歌剧式的超现实华丽一款地板，一幅画调色盘里的星星点点流淌着莫奈笔尖的游弋一款地板，一个故事絮语在诉说空气里的咖啡浓香和一段记忆中老房子的前世今生一款地板，一种生态对优质符号的共鸣与认同还原出关于身份感的笃定拜物One floor, one songSinging the superior opera One floor, one paintingUsing colors in the paletteTO express the elegant pictureOne floor, one storyTelling the story hundreds years agoOne floor, one ecological lifeQuality and environment guarantee the comfortable life美学地板承载文化家居笃善治木，凝集华美是地板对美学的最终信仰是家居对文化的至臻追求书香门地以美学地板承载时尚家居用极具哲理的地板美学诠释最完美的寄居内涵Home aesthetic floor brings beauty, value and technology to your sweet home.Tuk good governance wood, agglutinate gorgeousIt is floor of aesthetic final beliefs,Household is in fashion to reaches pursuit,Scholar Home toAn aesthetic floor carrying fashionable householdWith the most profound fashion aesthetics Interpretation of the most perfect household connotation关于地板地面是平的，缺乏造型，但富有色彩，只要看看历史上的色彩大师们怎么描绘地面，你就知道怎么用地板了。Concerning Floors“The ground is flat, lacking shape, but rich in color. If one looks at the history of how masters of color depict the ground, one becomes aware of how the floor was used. ”地板因美学而冠冕美学融入哲理哲理诠释美学书香门地以文化的厚重将物质的苍白逼退到不堪一击对美学的文化积淀用地板的语言追溯一种“美”的深意唯有如此方不枉“人心之于美”的至真至纯唯有如此才能成就每一款地板的华贵冠冕We endue Scholar Home aesthetic floorswith aesthetic meanings and value,in addition to all the basic functions required for good floors.美学地板的三种质量1、 标准质量： 书香门地美学地板在执行国家标准的同时，制定了自己的企业标准，书香门地美学地板企业标准多项指标高国家标准。2、 木质环境学质量：木质环境学是上世纪80年代新发展起来的学科，书香门地经过潜心研究，把学科发展成企业标准，推出书香门地美学地板的木质环境学质量。3、 美学质量：书香门地将美学和哲学形式化为美学质量，做到一款地板一幅画，一款地板一首歌，一款地板一个故事，一款一种生态环境。Scholar Home aesthetic floors come along with quality in 3 aspects1. Physical Quality:Scholar Home aesthetic floors just meet Chinese National Standard for Wood Floor, but also meet our voluntary quality which is well above the former.2. Wood Environmental Quality:Wood Environmental Science is a new science developing from 1980s. We had integrated this science into Artae Mundi aesthetic floors.3. Aesthetic Quality Scholar Home aesthetic floors bring you unlimited imaginations, some associate to famous paintings ,some associate towel known, some associate to touching stories.从虚幻到现实，从奢求到尊享当美好止步于想象，梦境每一刻都会被剌破只有将“美”与真实媾和，天然的原罪才可赦免地板与美学的邂逅使触碰感官的交集在瞬间砰然而成、辐散开来Scholar Home aesthetic floors meet allexpectations that you can possibly have,the integration of quality & aesthetics touches your heart and makes your dreams come true.皇家公园之夜沉醉于林间点点萤光，眼前划出一条条优美的曲线，我发现自己原来在不知不觉的变了。变的静了，不知是厌倦了城市的伪装，还是自己逃脱不了岁月的洗礼。我不是追求道教上善若水的境界，只是静了，一种莫名的静，慢慢迷失在夏夜的树林里。Night of Imperial GardenAddicted to gleams in the forest, when some curves passed, I found Ive changed unawares: changed to silent, am I fed up with this faked city or unable to escape from time mark? Im not pursing spirit of the wise, just in the silence, a kind of nameless silence, lost in the summer night forest slowly. 德加的舞台德加的舞台源于德加的名画舞台上的舞女，动用印象主义的色彩手法，深褐色和浅褐色自然交替，产生既亮丽又深沉的华美。同时利用地板原有的纹理，刻画出线条的作用，突现木的质感。Degas StageInspired from “Dancer on the Stage”, an impressionism painting by Degas. Artae Mundi aesthetic floors brings elements of great pictures to our floorings-line, light, color contrast & gradual change, the basis forming a painting ,with wood character itself, giving floors picture enjoyment莫奈河水“莫奈的河水”源于莫奈的埃普脱河畔划船（1890）。这款地板巧妙地运用木纹理造型，做出类似莫奈笔下的印象派画风的笔触，它的黑是多种颜色的画法混合，有着河水流动的质感。Monet RiverInspired by “Rowing Boat on Eputo River ”of Monet. Simulating impressionists style to express dark color river flows.卢昂的印象这款地板的色彩取之于莫奈的卢昂大教堂（1894）和梵高的罂粟花田（1890），它运用了地板色彩的美学加工技法，将原有的地板纹理色彩揉碎，利用地板木本色作为一种颜色，外加另一种颜色，形成“负后相”的美学效果，地板的色彩仿佛吸足了太阳的光芒，一起带进了你的家。Rouen ImpressionThe color of the flooring comes from Monets “Rouen Cathedral” (1894) and Van Goghs “Poppy Fields” (1890), it apply the flooring color aesthetic processing skills, which smash the inherent color and grain, and on the base of wood nature color, added another color, we make it a new aesthetic effect. The color seems to absorb full of sunshine and go into your home.阡陌晨曦世间道路有许多种，我独爱乡间小路。心灵浮躁的时候，迎着朝阳踱步在乡间小路上，任凭朝露打湿我的裤脚。当缕缕霞光冲破雾霭洒向大地时，它的自然，它的温暖。我的心慢慢归于平静，充满新生的喜悦。Veiled dawnDespite many kinds of road in the world, I love the village path most. When feeling blundering, I stroll in the path under the sunshine no matter how the dew wet my feet. When the sunlight breaks the mist and sprinkle to the earth, it shows natural and warm. My hearts become quiet and full of happiness of newborn.威尼斯光影艺术来源取材于安东尼奥卡那雷托（Antonio Canaletto）(1697-1768)的画作圣马可角港口（The Molo from the Bacino di San Marco,1733/1734），天空中的太阳光照射在古堡的外墙上，古堡倒影在湛蓝色的海水中，波光粼粼。威尼斯光影这款地板所拟仿的就是湛蓝色海水中波光粼粼的这一部分。Venice ShadowArt source comes from the painting “The Molo from the Bacino di San Marco, 1733/1734” by Antonio Canaletto (1697-1768), sunshine on the wall of the old castle, shadow of the old castle in the blue sea, Sparkling in the wind. “Venice Shadow” is the part of sparkle in the blue sea.儿时情景梦幻曲儿时情景梦幻曲曲子短小，旋律也短小与地板的碎小纹理相应。地板的纹理碎小而中断，又与音乐中每两段旋律中暂时的停顿相似。音乐的音高平稳，设有一气呵成的起伏，节奏似断而连接，像微微摇曳，仿佛在黄昏的梦中，又回到了童年时光。Childhood SceneTraumereiThe grains are small and interrupted and similar to the pause between the tunes in music. Accented beat in the music is steady but a continuous rise and fall, rhythm seems to break but connect, as swing in the dawn dream back to the childhood.莫奈雪雪，一直是冬季的重要符号，是很多文学家、艺术家的“缪斯”。面对同一片雪景，由于心境不同、阅历不同，会产生不同的感触：视觉艺术家对景物的光影、色彩、形状变化特别敏感，能捕捉到各种常人不易察觉的细节。上古民歌采薇用萧瑟的雪景反衬亲人归来的喜悦；但更多人会想起“瑞雪兆丰年”的农谚，而用它来预示新生与希望。Monet SnowSnow, known as a symbol of winter, is many literators and artists Muse. Seeing the same snowscape, your heart differs because of different sentiment and different experience. Visual artists are sensitive to the change of the shadow, color, shape of the In ancient folk, desolate snowscape serve as a foil to the happiness of familys return. But majority of people believe in the saying A good winter brings a good summer, so the winter foresee newborn and hope. 爷爷的时光“当爷爷还是小孩的时候，家里就用这款地板。现在，爷爷走了，但是地板还在”每当我注视着地板的时候，就回想起爷爷为我叠纸飞机的情景。这款地板包括木材时间变迁的自然痕迹和人文痕迹都是历史的符号，它会带给你亲情、故乡、归宿和回老家的历史美感。Grandpas TimeThese floors looked the same as the floor used back to the old days when Grand-Pa was a kid. Generations passed, but floors lastLooking at the floor, you see tracks of nature and history.老木匠 “老木匠地板”基于这样的故事：“100年前的地板都是手工做的。今天，它成了这个样子”。当我们看罗中立的父亲的时候，第一眼的感觉就是老，每一条皱纹里都饱经风霜，给心灵极大的震撼。老木匠地板的每一道锯纹也包含着同样的老，同样的历史。Old Sculptured“Old Sculptured” began with this story: “100 years ago, floorings are all made by hand. With time goes by, they become what they are now.” when we see the painting “Father” by Luo zhongli, the first impression is old. Each wrinkle contains experiences which shock me a lot. Each sawed grain of the old sculptured flooring contains the same old and the same history. 阿尔福特庄园系列阿尔福特庄园系列的文化内涵是它的隐喻以大倒角的形式来体现地板结合处的宽缝进一步诠释结构美学ALEORD MANOR COLLECTIONLarge size floor planks with large beveled edges highlighted structural aesthetic.中国画系列中国画系列的形式构成是木材纹理、色彩和痕迹的综合，美学来源是中国的灵魂气韵生动，而其文化涵义是中华的传统艺术气化哲字。书香门地美学地板中国画系列最大的特点就是气韵生动，其纹理表现力极具意向性效果，将色彩的相似、脉象的相近和意向的相通结合起来。CHINESE PAINTING SERIESSimilarity in colors and vividness to Chinese painting is the characteristic of CHINESE PAINTING SERIES.大都会系列以光幻效应折射出立体多面的世界用木纹理的渐变讲述年代沉淀的厚重船甲板上的斑驳钉痕用另一种语言描绘出传统而又颇富品位的美如此的地板表情这般的美学内涵让人深臆属于一瞬与一世的历史想象METROPOLIS SERIESThe flooring is featured as the natural changing structures which reflect the different lights under the sun. Special treatment of nails is anther language of beauty.艺术拼花系列书香门地地板的美学代表一种文化，不但在外观上有着示差作用，而且在内涵又包含拥有价值。“美即价值，示差可以增值”。为你展现美学加工的同时也为您呈现文化与身份隐喻，专为中国书香门第人群量身打造。ART PARQUET SERIESScholar Home Aesthetic Flooring representing a culture which is not only exclusive in the appearance but only valuable inside the culture. “Beauty adds value”. Is the signature of Scholar Home People.艺术拼花系列地板是家的衣服。把“艺术拼花”美学地板铺在你的家里，就像给家穿了一件“博士服”，戴了一顶“博士帽”，不但美化了家的视觉环境，更营造了家的文化氛围，它既是一道文化的风景，又是一种文化身