商务英语授课教案.doc

商务英语授课教案课程名称Business English课 次 1课 题Unit 1 Company and Corporate Missions教学目的Understanding the Internal and External Environment of a Company correctly.教学重点The manager and management style vs. company 教学难点Case Study: A.G.Lafley and P&G教学方法讲授法 讨论法教 学 内 容 提 纲Steps:1.Start-up A. Individual Work: Read and ThinkB. Team Work: Analyze and Discuss 2. Intensive study of text A: P&G -How A.G.Lafley Is Revolutionizing a Bastion of Corporate Conservatism3. Comprehension checkAssignments：1. Memorize the new words and special terms in text A.2. Complete all the exercises.3.Case study教 学 后 记Discussion:1. Lafleys style in management2. The P&G culture3. The importance of the CEO in a company安徽外国语学院商务英语授课教案课程名称Business English课 次 2课 题Unit 1 Company and Corporate Missions教学目的Mastering the personnel changes and balance of power at high level of corporatemanagement through case study教学重点How auditors, directors, and lawyers are asserting their power教学难点Case Study: make a survey of a company where remarkable changes have taken place because of replacement of its CEO教学方法讲授法 案例讨论法 教 学 内 容 提 纲Steps:1.Personal presentation of Case study in text A 2.Guide to text B Reading Comprehension check 3. Comprehension checkAssignments： Write a study report based on the answers to the questions in Exercises I of text B 教 学 后 记By reading the passages students should have the ability of summarizing how auditors, directors, and lawyers are asserting their power安徽外国语学院商务英语授课教案课程名称Business English课 次 3课 题Unit 2 People and Market: Population and Economy教学目的Understanding the Global Inequality correctly.教学重点Insightful look into the studies of the factors led to global inequality.教学难点Practical problem of how to treat and solve this problem教学方法讲授法 情景模拟法教 学 内 容 提 纲Steps:1. Start-up A. Individual Work: Read and ThinkB. Team Work: Analyze and Discuss 2. Intensive study of text A3. Comprehension check Assignments：1. Memorize the new words and special terms in text A.2.Complete all the exercises 3.Case study教 学 后 记1. Students should try to account for the gap between developed countries and developing countries? 2. Try to explain why does there exist a widening gap between urban and rural areas in China? What can be done to narrow the gap?安徽外国语学院商务英语授课教案课程名称Business English课 次 4课 题Unit 3 Consumer Behavior教学目的Understanding the Cult Brands correctly.教学重点Customers get empowered as to have their say in production 教学难点Te marketing wisdom of modern brands教学方法讲授法 讨论法教 学 内 容 提 纲Steps:1.Start-upA. Individual Work: Read and ThinkB. Team Work: Analyze and discuss 2. Intensive study of text A3.Comprehension check Assignments：1. Memorize the new words and special terms in text A.2. Complete all the exercises 3. Case study教 学 后 记Discussion:1. What do you learn about cult brands from this article? What important messages do you think Chinese enterprises can get from it?2. If you are a manager in charge of a company, what marketing strategies will you adopt? Share your ideas with your classmates.安徽外国语学院商务英语授课教案课程名称Business English课 次 5课 题Unit 4 Competition vs. Corporation教学目的Understanding the Outsourcing correctly.教学重点Economical Factors of outsourcing R&D: competition and corporation 教学难点Ways in which the West and the East benefit from the outsourcing of innovation.教学方法讲授法 情景模拟法教 学 内 容 提 纲Steps:1.Start-up A. Individual Work: Read and ThinkB. Team Work: Analysis and Discuss 2.Intensive study of text A3.Comprehension check Assignments：1. Memorize the new words and special terms in text A.2.Complete all the exercises 3.Case study教 学 后 记Discussion:1. What do you think are the factors that have caused this megatrend of outsourcing?2. If you were a manager in charge of a company, what cost management strategy would you adopt? Share your idea with your classmates.安徽外国语学院商务英语授课教案课程名称Business English课 次 6课 题Unit 4 Competition vs. Corporation教学目的Understanding the Outsourcing correctly.教学重点Economical Factors of outsourcing R&D: competition and corporation 教学难点Ways in which the West and the East benefit from the outsourcing of innovation.教学方法讲授法 头脑风暴法教 学 内 容 提 纲Steps:1. Personal presentation of Case study in text A 2. Guide to text B Reading Comprehension3. Comprehension check Assignments：Write a study report based on the answers to the questions in Exercises I of text B 教 学 后 记Discussion:1. What do you think are the factors that have caused this megatrend of outsourcing. 2. If you were a manager in charge of a company, what cost management strategy would you adopt? Share your idea with your classmates.安徽外国语学院商务英语授课教案课程名称Business English课 次 7课 题Unit 5 New Technology: Internet and Companies教学目的Understanding the Taming of Internet correctly.教学重点How to keep your information transferring online safe or how to make your emails or websites trusted教学难点Internet security and the changes Internet bring about教学方法讲授法 讨论法教 学 内 容 提 纲Steps:1.Start-up A. Individual Work: Read and Think B. Team Work: Analyze and Discuss 2. Intensive study of text A3.Comprehension checkAssignments：1. Memorize the new words and special terms in text A.2.Complete all the exercises 3.Case study教 学 后 记Discussion:What problems remain in todays Internet and what the ideal stage of Net in the future should be like. 安徽外国语学院商务英语授课教案课程名称Business English课 次 8课 题Unit 6 Money Matters教学目的Understanding the overall view of the world investment market correctly.教学重点Internet crash and international investment教学难点Economical environment and investment. 教学方法讲授法 情景模拟法教 学 内 容 提 纲Steps:1. Start-up A. Individual Work: Read and ThinkB. Team Work: Analysis and Discuss 2. Intensive study of text A3. Comprehension check Assignments：1. Memorize the new words and special terms in text A.2. Complete all the exercises 3. Case study教 学 后 记Discussion:1. Tell some of the successful business stories you know or heard about, especially Chinese making fortunes abroad.2. Talk about relations among financial market, investment and production. 安徽外国语学院商务英语授课教案课程名称Business English课 次 9课 题Unit 6 Money Matters教学目的Mastering ways to avoid heavy losses in case the “largest bubble”( the U.S national debt) pops教学重点Asian financial situations教学难点Case Study: Chinese foreign exchange policy to avoid heavy losses in case the “largest bubble” (the U.S national debt) pops. 教学方法讲授法 头脑风暴法教 学 内 容 提 纲Steps:1. Personal presentation of Case study in text A 2. Guide to text B reading 3. Comprehension check Assignments：Write a study report based on the answers to the questions in Exercise I of text B 教 学 后 记Discussion:How is the Asian investment market安徽外国语学院商务英语授课教案课程名称Business English课 次 10课 题Unit 7 Trade Matters教学目的Understanding the apparel quotas and globalization correctly. 教学重点The major problems caused by the phasing out of quotas. 教学难点Free Trade Hurts the World教学方法讲授法 讨论法教 学 内 容 提 纲Steps:1. Start-up A. Individual Work: Read and ThinkB. Team Work: Analysis and Discuss 2. Intensive study of text A3. Comprehension check Assignments：1. Memorize the new words and special terms in text A.2. Complete all the exercises 3. Case study教 学 后 记Discussion:1. Talk about Chinas competitive edges against neighboring countries when the quotas are lifted.2. Tell others what you think of our labor-intensive policy as a strategy for future international competition in the world textile industry.安徽外国语学院商务英语授课教案课程名称Business English课 次 11课 题Unit 8 Brand and Branding教学目的Understanding the brand and branding correctly. 教学重点The global market power of American brands and strategies behind their dominance. 教学难点How companies keep their brands aloft. 教学方法讲授法 情景模拟法教 学 内 容 提 纲Steps:1. Start-up A. Individual Work: Read and ThinkB. Team Work: Analysis and Discuss 2. Intensive study of text A3. Comprehension check Assignments：Work with your partner and make a list of some powerful Chinese brands, such as Haier, Lenovo, etc. Then select one of them and do some research if necessary. Find out its branding strategies both at home and abroad. What type of product are they selling and what branding are they using? How do they adapt to the overseas market. Share your ideas in class.教 学 后 记Discussion:How do you account for American brands dominance in the global market in an age of anti-Americanism?安徽外国语学院商务英语授课教案课程名称Business English课 次 12课 题Unit 8 Brand and Branding教学目的Mastering powerful American brands figuring out China教学重点Cadillac has taken significant strides toward making Cadillac a stronger rival to luxury import cars教学难点Case Study: How some powerful American brands figured out China?教学方法讲授法 讨论法 教 学 内 容 提 纲Steps:1. Personal presentation of Case study in text A 2. Guide to text B reading 3. Comprehension check Assignments：Write a study report based on the answers to the questions in Exercise I of text B 教 学 后 记Discussion:How powerful American brands figuring out China安徽外国语学院商务英语授课教案课程名称Business English课 次 13课 题Unit 9 Promotional Issues教学目的Mastering promotional issues correctly. 教学重点Promotion media and the advantages of each of them教学难点How companies promote their products教学方法讲授法 情景模拟法教 学 内 容 提 纲Steps:1. Start-up A. Individual Work: Read and ThinkB. Team Work: Analysis and Discuss 2. Intensive study of text A3. Comprehension check Assignments：Work with your partner and make a list of the advantages and disadvantages of the new digital media-internet.教 学 后 记Discussion:If you are boss, which media would you like to choose most?安徽外国语学院商务英语授课教案课程名称Business English课 次 14课 题Unit 9 Promotional Issues教学目的Mastering different advertising media.教学重点How do technological advances enable marketers to draw an ever-finer bead on consumers?教学难点Case Study: The Harder Hard sell教学方法讲授法 讨论法 教 学 内 容 提 纲Steps:1. Personal presentation of Case study in text A 2. Guide to text B reading 3. Comprehension check Assignments：Write a study report based on the answers to the questions in Exercise I of text B 教 学 后 记Discussion:How do media companies and advertising agencies seek to diversify in order to adapt to micromarketings growing momentum?安徽外国语学院商务英语授课教案课程名称Business English课 次 15课 题Unit10 Legal Issues教学目的How to fix the tort system.教学重点laws and companies, laws and individuals. 教学难点How companies and individuals benefit from laws or be embroiled in lawsuits. 教学方法讲授法 案例分析法教 学 内 容 提 纲Steps:1. Start-up A. Individual Work: Read and ThinkB. Team Work: Analysis and Discuss 2. Intensive study of text A3. Comprehension check Assignments：What is the right way to reform the U.S. tort system?教 学 后 记Discussion:According to the author, what should be the guiding principle for tort reform?安徽外国语学院商务英语授课教案课程名称Business English课 次 16课 题Unit10 Legal Issues 教学目的Mastering the difference between the opinions on the two sides of the debate.教学重点What is the authors attitude toward the debate.教学难点Case Study: Sir Bill and his dragonspast, present and future. 教学方法讲授法 讨论法 教 学 内 容 提 纲Steps:1. Personal presentation of Case study in text A 2. Guide to text B reading 3. Comprehension check Assignments：Write a study report based on the answers to the questions in Exercise I of text B 教 学 后 记Discussion:How d