江苏省新沂市第二中学高三英语 专题复习 Unit 1 Advertising学案（无答案）牛津译林版必修4.doc

unit 1 advertising单元视窗wordlist 2advertisingdvtaizin.做广告,广告活动,广告业airline lain n. 航空公司 drug drg n.毒品,药,药物shine ain n. 光亮,光泽shampoo mpu: n. 洗发精,洗发香波advertisement dv:tismnt (informal ad) n.广告 广告宣传persuade psweid vt. 说服,劝说,使信服advertise dvtaiz i. & vt.做广告,宣传be meant to 旨在,目的在welfare welfe n.（个体或群体的）幸福,安全和健康,福利cheat ti:t vt.& vi.欺骗,作弊 n. 骗子,欺诈行为 skillful skilfl a.有技巧的,娴熟的,熟练的even if / though 虽然,即使innocent insnt a.清白的;无罪的;天真的breath bre n.气息;呼吸bad breath口臭fool fu:l vt.欺骗,愚弄 n.傻瓜,笨蛋cure kju vt.治愈,解决n. 药物;疗法,对策grocery grusri n.杂货店pleased pli:zd a.高兴的,满意,乐于comment kment n.评论,评价 vi. 评论,议论mental mentl a.心理的;思想的,精神的;智力的 fall for上的当,受的骗, 对信以为真trick n.骗局,玩笑;恶作剧 vt. 欺骗,欺诈play tricks on欺骗,捉弄 aim eim vt. &vi. 以为目标,瞄准n.目的,目标nationwideneinwaid adj.全国范围的,全国性的campaign kmpein n.运动; (为了某种目的进行的一系列有计划的活动)deal with涉及,处理,应付motto mtu n.箴言,格言,座右铭cigarette sigret n.香烟,卷烟 benefit benifit vt. & vi. 有益于,使得益n.益处;救济(保险)金,奖金promote prmut vt.推广,宣传,促销,促进,推动intelligence intelidns n.智力,智慧,情报slave sleiv n.完全受控制的人,奴隶 consult knslt vt.请教;咨询,查阅comprehensionkmprihenn n.理解力,理解(力)latest leitist 最新的best-seller 畅销书,畅销品amazedmeizd vt.使大为惊奇,惊愕recommend rekmend vt.推荐;建议,劝告;介绍publisher pbli n.书籍出版者;发表者 n.出版商,发行人senior si:ni adj.年长的;资历较深的,地位(或等级)较高的,高年级学生,毕业班purchase p:ts t.购买,采购 n.采购,购买的东西designer dizain n.设计者,设计师software sftw n.软件tip tip n.建议,提示,顶端;末梢,小费 vt.（使）倾斜,倾覆,给小费eye-catching adj.引人注目的logo lugu (公司或机构的)标识;标志,徽标slogan slugn n.标语,口号,广告语corporationk:prein n.公司barb: n.条,棒,酒吧multiply mltiplai v. 成倍增加,迅速增加,乘以design dizain vt.设计n.设计;图案updatepdeitvt.& n.更新,提供最新信息,使现代化youthju: n.青春,青年时期,青春,朝气aspectspekt n.方面;层面cd n. 光盘,激光唱片 (compact disc的缩写) recipe resipi n.烹饪法,食谱yummy jmi 味道好的;好吃的bargain b:gin n.便宜货;协议 vi.讨价还价bonus buns n.意外收获,红利;额外津贴fancy fnsi a.精致的,绚丽的,奢华的 n.空想,幻想,爱好,迷恋vt.想象,猜想figure fig out 弄清楚,弄懂,计算出media mi:di n. (medium的复数)大众传播媒介;大众传播工具poster pust n. 海报target t:git n.目标,靶子 vt.瞄准,以为目标determine dit:min vt.确定,查明,决定;裁决analysis nlsis n.分析,分析结果appeal pi:l vi.有吸引力,呼吁,恳请,迎合n.有吸引力,呼吁,恳请appeal to迎合,对有吸引力, 引起兴趣reactrikt i.做出反应,回应personallyp:snli ad.个别地,就本人而言,本人,亲自get something across 把表达清楚anti-smoking 反对吸烟packetpkit n.小包,小盒poisonous pizns a.有毒的lung l n.肺 cancer kns n.癌smoker smuk n.吸烟者fingernail figneil n. 手指甲urge :d vt.敦促,力劝,竭力主张 n. 强烈的欲望,冲动tobacco tbku n.烟草,烟叶essay esei n.论说文,小品文,（学生为某门课程写的）文章,短文 shock k v.使震惊,使惊愕 n. 震惊,惊愕die from 死于reading：below is an article about advertisements written by a student for her english project. it has been posted on the school website. read the article to learn more about advertisements.advertisementsnowadays, we can find advertisements almost wherever we go. we are so used to them that we often do not even realize how many we see and hear in a day. i did some research on advertisements, and have some very important information to share with you. what is an advertisement?an advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. newspapers, magazines, the internet, radio and television are the most common places to find them. there are two main types of advertisements-commercial advertisements and public service advertisements (psas). a commercial advertisement is one which someone has paid for to advertise a product or service. psas are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare.把你没有记牢的挑出来，好好滴记住哦！1. share 2. persuade 3. service focusdoes an advertisement tell people the complete truth?there are laws to protect people from advertisements that cheat people. however, we still must be aware of the skilful methods used in ads to try and sell us things. even if an ad does not lie, it does not mean it is altogether innocent. one toothpaste ad declares, bright-teeth fights bad breath! this statement tries to fool you into assuming that the toothpaste cures bad breath, yet it does not say that! all it says is that it fights it, and that is not the same thing at all. one grocery tells customers, you are proud of your cooking, so shouldnt you buy the very freshest food? this ad is very clever, because it tells customers they are good cooks. however, it never says that this grocery has the freshest food! the grocery just hopes that when you read the ad, you will feel pleased with the nice comment, remember the words freshest food, and make a mental connection with the food in the grocery. we must not fall for this kind of trick! public service advertisements not all ads play tricks on us though. psas use some of the same methods, like attractive pictures and clever language, but they are made to serve the public. psas aim to teach us and help us lead better lives. our government understands this and has been using psas to educate people for many years. china began a nationwide public service advertising campaign in 1996, and since then various types of psas have appeared around the country. you have probably seen or heard some of them yourself, such as, yes to life, no to drugs and knowledge changes life. these ads deal with widespread social concerns. there are also psas that encourage people to support public service projects, such as project hope. its motto is project hope-educating every child. there are even psas to teach us how to live healthy lives. one of these is, when you smoke cigarettes, you are slowly killing yourself. all of these ads are meant to benefit the public, and you can often learn a lot by following the advice they give. finally, i wish to tell you this: think about why you should do the things the ad suggests, or buy the product or service the ad promotes. when it comes to advertisements, we must all use our intelligence and not be a slave to them!4. cure 5. fall for6. 部分否定7. benefit 8. promote first period listen and learn: listen to the wordlist and try to learn the words and phrases by heart.step 1: step 2: personal showtask 1: give the following words chinese meaningpersuade vt.be meant to skillful a.innocent a. cure vt. ment n. vi. fall fornationwide adj. campaign n.recommend vt. update vt.& n.bonus n. get something acrossshock v. n. task 2: translate the following wordsn.（个体或群体的）幸福,安全和健康,福利 n.箴言,格言,座右铭vt. & vi. 有益于,使得益n.益处;救济(保险)金,奖金vt.推广,宣传,促销,促进,推动vt.请教;咨询,查阅(公司或机构的)标识;标志,徽标t.购买, 采购 n.采购,购买的东西vt.敦促,力劝 n. 强烈的欲望,冲动 step 3: text reading listen to the text and then finish the following sentencestask 1: fill in the blanks according to the text1. we are _ (对他们是那么的习以为常以至于意识不到) how many we see and hear in a day. 2. there are laws to _ (保护人民不受) advertisements that cheat people. 3. this statement _ (尽力把你引入) assuming that the toothpaste cures bad breath, yet it does not say that! 4. _ (并非所有的广告) play tricks on us though. 5. when it comes to advertisements, we must all _!(运用我们的智慧而且不会成为他们的盲从者).task 2: task-based reading阅读课文, 完成下表。注意：一空一词title: advertisementstypes of adssimilarities3. _7. _expense9. _places found1. _4. _validity正确性commer-cial adsnewspapers, magazines, the internet, radio and television using creative, exciting and persuasive language using attractive 2. _ and clever languageto 5._ a product or servicethey do not tell you the complete truth.“bright-teeth fights bad breath!”“you are proud of your cooking, so shouldnt you buy the very freshest food?” 8. _full of trickspsasto 6._ people about health, safety or any other problem that affects public welfarethey are helpful and we can learn a lot by following the advice they give.“yes to life, no to drugs”“knowledge changes life”free of charge10. _ homework: 1. read the text 2. try to recite the sentences in step 3-task 1second period step 1: personal show write down the words according to yourself. step 2: language focus 1. share vt.分享:分担;共有n.一份，份额，股份知识探究：share with somebody if you dont have such a book. 如果你没有这样的书的话，可以和别人合看一本。 everyone ought to have his share of food. 每个人都应该有一份食物。the share price for that company is increasing now. 那家公司的股票价格在上涨。归纳整理：题练落实：1. let harry play with your toys as well. clareyou must learn to _.a. support b. care c. spare d. share 2. in a way i can see what you mean, even though i dont _ your point of view.a. permit b. share c. agree d. recognize3. its a fellows duty to _ the good things of this world with his neighbors. a. share b. spare c. spend d. give 4. well have to _ our sorrows as well as joys in the future. a. share in b. share with c. spare d. support 5. i hated to _ the hotel room _ a stranger. a. share; in b. share; with c. spare; for d. spare; with联想拓宽：share the joys and hardships同甘共苦 share sth. between/among sb.和某人分配某物 share (in)分享，分担 share out分摊 share an interest兴趣相同 do ones share for为尽自己的一份力量 go shares分享;分担 2. persuade vt.说服;劝说 知识探究：i persuaded her to go out for a walk with me. 我说服她和我一起出去走走。dont let yourself be persuaded into buying things you dont really want. 不要让别人说服你去买那些并不需要的东西。 we finally persuaded him of the wisdom of this decision. 我们最终使他相信这个决定是明智的。归纳整理：题练落实：1. -he still smokes a lot, do you know? -yes, but i dont know how i can _ him to give it up. a. advise b. try to persuade c. persuade d. suggest 2. now many parents tried to persuade their children _ the computer games on the internet. a. into b. of c. out of d. to 3. the number of deaths from heart disease will be reduced greatly if people _ to eat more fruit and vegetables. a. persuade b. will persuade c. be persuaded d. are persuaded联想拓宽：辫析persuade， advise persuade sb. to do sth.意为说服某人干某事其结果是成功的。 advise sb. to do sth. 意为劝说某人干某事是劳而无功(即说而服)。 try to persuade sb. to do sth.意为尽力说服某人干某事，与advise sb. to do sth.同义。 tom persuaded his father to give up smoking at last. 汤姆终于说服他父亲戒烟了。 she advised her parents to give up smoking， but they wouldnt listen.她劝她的父母戒烟，但他们不听。 i tried to persuade him to continue his study， but failed.我尽力劝他继续学习，但没有成功。 3. serve vt. 知识探究：he served two terms as president. 他曾任两届总统。he served some sweets to the children.他为孩子们拿来他们要买的糖果she has served the family faithfully for thirty years.她为这个家忠心耿耿地操劳了30年.the town is well served with public transport. 这个市镇公共交通设施很完善.this room can serve as/for a study. 这个房间可作书房用.a life-insurance policy may serve as security for a loan.人寿保险可作贷款的抵押。the judge said the punishment would serve as a warning to others. 法官说这种惩罚将起到杀一儆百的作用。if you need anything, im at your service. 如果你需要什么，请尽管吩咐。can i be of service to anyone?有谁需要我帮忙吗?归纳整理：题练落实：1. he is determined to devote himself to _ the country. a. serve for b. serve c. serving for d. serving 2. my friend, who _ on the international olympic committee all his life, is retiring next month. a. served b. is serving c. had served d. has served 3. -wed like a standard room, please.-im sorry. all but two single rooms with internet access _.a. were reserved b. has been reserved c. have been reserved d. has reserved4. the new hukou(户口) policy, according to some experts, _ to attract more high-end talents to contribute to shanghais development.a. serves b. serving c. to serve d. is served5. thank you for sending us _ fresh vegetables of many kinds. you have done us_ great service. a. /; a b. the; ac. /; / d. the; /联想拓宽：at ones service随时为某人做某事 be of service to sb.对某人有用处 in service被雇佣着; 在服兵役 on service在某行业工作;在服兵役 do sb. a service帮某人的忙 in the service of sb.为某人服务 be at ones service听候某人的吩咐 4. cure vt. 治愈；治疗；改正，纠正(坏习惯) n.治疗；疗程；疗法知识探究：parents should manage to cure their children of bad habits. 父母应想办法纠正孩子的不良习惯。there is no cure for this disease so far. 目前为止这病没有治愈办法。归纳整理：题练落实：1. once _ a bad habit is hard to _.a. formed; cure b. formed; to be cured c. forming; cure d. forming; to be cured 2. after a long term of hard work, i decided to treat myself _ a holiday abroad. a. to enjoy b. to enjoyed c. to enjoying d. enjoying 3. -has the doctor _ her illness? -no, he _ her but didnt _ her. a. cured; treated; treat b. cured; cured; treat c. treated the old woman for; treated; cure d. cured the old woman of; treated; cure 4. that traffic accident_ him of his carelessness.a. treated b. cured c. got d. took联想拓宽：1) cure sb. or cure sb. of sth. 治愈某人（的病）cure sb. of sth.矫正某人的不良行为cure for sth. 药物；疗法；措施，对策a cure for cancer癌症的疗法 a cure for pollution污染的解决办法 take a cure接受(一个疗程的)治疗 2) treat sb. / treat sb. for sth.医治某人(的病) treat sb. /oneself to(介词)用来款待treatas把当作 treat with. . .与交涉，与谈判 ones treat某人请客 5. fall for上的当，受的骗;对信以为真 知识探究：im surprised that you fell for such a simple trick. 我感到吃惊，你竟然相信这种小把戏。 dont fall for the fair words of that man. 不要相信那个人的花言巧语。 my dads hair fell out when he was in his thirties.我爸爸三十多岁时就开始掉头发了。 he fell off the bicycle and hurt his leg. 他从车子上摔下来，摔伤了腿。题练落实：1. the salesman said the car was in good condition, and i was foolish enough to _ it. a. fall into b. fall for c. fall over d. fall down 2. we all helped him with his english so he didnt _ with his studies. a. fall off b. fall down c. fall behindd. fall over 3. a lot of people _ the advertisement, and they bought what they didnt need at all. a. fell in b. fell over c. fell down d. fell for4. he has _ with his parents for playing games online. a. fallen down b. fallen out c. fallen off d. fallen back 5. he has _ with his wife for drinking too much. a. fallen down b. fallen off c. fallen back d. fallen out6. the careless design of the building led to _. a. it falling down b. it be pulled downc. it taken downd. its tearing down7. -i feel really disappointed not to have got that job. -dont worry，maybe something better will _. a. go byb. take onc. come alongd. fall down8. the double ninth festival _ on october 7 this year, and this is the day for the young to show respect for their elderly relatives. a. setsb. fallsc. liesd. fixed联想拓宽：fall for sb.爱上;倾心于;迷恋(某人) fall back on sb. / sth.求助于，借助于-依靠 fall behind (sb. i sth. )落后(在后面) fall into (突然)掉入变为(某种状态) fall off (从)掉落, 掉下，脱落 fall out (头发等)脱落; 失和；闹翻fall for上的当，对信以为真 fall through失败 fall down跌倒，摔倒 fall back撤退，退后fall away衰落，减少 6. benefit n. 益处; 津贴,救济金知识探究：the new hospital will be a great benefit to the town.新建成的医院将给全城带来莫大好处。are you entitled to unemployment benefit? 你有资格领取失业救济金吗？this medicine will benefit you.这种药对你有效。the sea air will benefit you. 海边的空气对你有益。we benefit from/ by daily exercises.我们受益于日常锻炼。we benefited greatly by this frank talk.这次坦率的谈话使我们获益匪浅。the new credit card will be of great benefit to our customers. 新信用卡将会为我们的客户带来很多好处。归纳整理：题练落实：1. the book is of _ benefit _ us. a. great; forb. much; forc. very; beneficial d. great; to 联想拓宽：benefit sb.有益于某人 benefit from sb./sth.从获益benefit by doing.通过获益 for the benefit of.为了的利益be of benefit to对有益beneficial adj.有益的有利的be beneficial to=be of benefit to对有益 be beneficial to do sth.做有益 7. 部分否定句式: not all = all not并非所有 not both = bothnot并非两者都not every = every not并非每一个应特别注意,转换后的句子仍为部分否定。如: not all my friends smoke. = all my friends do not smoke. 并非我的朋友都吸烟。 部分否定与全部否定的惯用语如下: 部分否定全部否定两者both. . . not/ not. . . both 并非两者都 neither/noteither两者都不两者以上all. . . not/ not. . . all = some并非所有都 every. . . not/not. . . every = some/few并非每一个 都 the whole. not/ not. the whole并非全部 however, not all characters are used to describe objects.not. . . any/none没有一个 no one/nobody没有人 nothing没有任何事物 副词not everywhere并非到处 not absolutely并非绝对 not altogether并不全为 not always未必总是 not completely并非完全 not entirely并非全部 not exactly不全是,未必就 not generally一般并不 not necessarily未必 not quite并不十分 not wholly未必 nowhere没有任何地方 not不,没有 not at all/ not a bit 一点也不 never从来不 1) _ (并非所有的学生) went to the movie. 2) _ (没有一个学生) went to the movie. 3) _ are _ (并非两姐妹都) here. 4) _ (两姐妹都不) is here. 5) the fault is _ (不全是) mine. 6) the fault is _ (绝对不是) mine. 翻译句子 7) 他们我不全认识。 _. 8) 他们我全不认识。 _. 8. promote vt.宣传，推广，推销;提升 知识探究：the band has gone on tour to promote their new album. 这个乐队已开始巡回宣传他们的新唱片。 she worked hard and was soon promoted. 她工作勤奋，不久就被提升了。the area is being promoted as a tourist destination. 这个地区正被推广为旅游点。归纳整理：题练落实：1. he has been _ to general manager because of his excellent work in the company.a. promoted b. producedc. proposed d. programmed2. jordans performance_ his teammates and they finally