高中英语 Unit1 Project（1）教案 译林牛津版必修4.doc

英语必修4译林牛津unit 1教案（7）project（1）teaching goals1. enable the students to develop an advertisement campaign in groups. 2. help the students learn how to cooperate with others and work out an ad campaign.teaching important and difficult pointshow to help the students understand the handout to get some basic information on an ad campaign. teaching methods fast reading to get the general idea of the handout. cooperation and group work. teaching aids a tape recorder and a multimedia. 课前训练【阅读理解】if you dont want people to know too much about you, then you had better keep your fridge contents secret, according to a british market research document released last week.researchers peered (凝视) into the fridges of 400 people in britain and compared the contents with the owners lifestyles. they claim to be able to classify the nations people by fridge contents. they say those people can be separated into five categories：nutrition nerds (no social sense), food faddiest (whatevers in style), martyr mums, fast food fanatics and restaurant regulars.nutrition nerds care much about what they put into their bodies. their fridges are stocked with fruit, vegetables and healthy meat. people in this category tend to be highly organized and usually work in law or accountancy. the vast majority is single, but if they have a partner, that person will be similar.a fridge full of vitamins enriched juices implies its owner works in media or fashion. they tend not to eat the foods they buy. known as the food faddiest, they just want to be seen as purchasing the latest important things.a fridge filled with everything from steak to frozen fish suggests the martyr mum. her fridge tends to be stocked with every kind of product, except what she herself would want. this fridge hints at difficulty balancing family and work life.fast food fanatics always buy mineral water or soda pop. the nearest they will get to fresh fruit is tomato sauce. their fridges hint at someone who works hard and plays hard, also, someone who is not into long term planning. finally, a fridge filled with nothing more than a bottle of white wine and some sparkling mineral water implies an owner who is single, lives in a big city and enjoys the finer things in life. the fridge is empty because this person regularly eats in restaurants.36. what can we know from the first two paragraphs?a. some researchers are fond of staring at other peoples fridges.b. people dont want others to know about their secrets.c. the food you put in the fridge has something to do with your personality.d. there are mainly five kinds of lifestyles among british people.【答案】c【解析】细节理解题。第一段讲英国一个市场调查发布说如果你不想让人对你了解过多，你最好保持你冰箱的秘密。第二段讲，研究者在英国看了400多个人的冰箱并比较主人的生活方式，他们称能够通过冰箱里的东西把人们分类。由此可见，冰箱里放的食物和人的性格有关。故选c。37. according to the passage, people who belong to food faddiest_. a. dont care much about money when buying things b. will try their best to stay healthy c. often stay up late to finish their job d. prefer to ask others about what to do next【答案】a【解析】细节理解题。由“known as the food faddiest, they just want to be seen as purchasing the latest important things.”可知他们买东西只想让人看上去他们购买了最新的重要的东西，而不在乎钱。故选a。38. which of the following is true according to the passage?a. “nutrition nerds” are always organized and successful in their jobs.b. “food faddists” like to stock their fridges with all kinds of vitamins.c. “martyr mums” care themselves more than others.d. “fast food fanatics” usually do not stock their fridges with fresh fruit.【答案】d【解析】细节理解题。“fast food fanatics always buy mineral water or soda pop. the nearest they will get to fresh fruit is tomato sauce.”说明速食狂热者通常不在冰箱里储存新鲜水果。故选d。39. what will those who often dine out put in the fridge? a. all kinds of food they like. b. only something to drink. c. fruit, vegetables and meat. d. food rich in vitamins.【答案】b【解析】细节理解题。由最后一段可知经常外出就餐的人冰箱里只放一些喝的。故选b。40. what is this passage mainly about?a. what people store in their fridges.b. fridge contents and its owners secret.c. what we should store in our fridges.d. how to keep our fridge contents secret.【答案】b【解析】主旨大意题。第一段说明文章主要讲冰箱里的内容和主人的秘密。故选b。teaching procedures and ways step i greetings and revision, t: hello, everyone! yesterday we learned how to write an advertisement, and you were asked to write a diary entry about your experience of buying a camera. now, id like you to show me your work. (show a students writing on the screen, and ask the whole class to give necessary changes. )sample version: most people cant escape from the temptation of advertisements, of course, including me. the other day, 1 was strolling in the street when an advertisement of camera caught my eyes. it said that the price of a certain type of camera was only 20 yuan, compared with its original price, it gave a special discount of 180 yuan. it so happened that i was just in great need of a camera then, so i bought one without hesitation. i had a good time taking photos with it, inviting my friends. however, to my surprise, when 1 went to get my developed photos, the shop assistant told me that none of my photos came out, because my camera does not take good pictures. what disappointing news! this experience taught me a lesson: never be too easy to believe what an advertisement says!t: from the diary entry we know the writer bought the camera after seeing the attractive price of the camera. but the camera does not take good pictures. i think this lesson is not only a lesson to the writer, but to all of us. we should be smart about advertisements! its clear that the advertisement doesnt tell the complete truth. so if you are asked to advertise for products or services, do not cheat.step2 readingt: nowadays people all over the world use all kinds of media to advertise for the benefit of the public or public welfare. have you ever thought of 1aunching an advertisement campaign about social concerns? if so, do you know how you build an advertisement campaign? now, lets read the following handout and this will give you some basic information on an advertisement campaign. while you are reading the passage, please find answers to the following questions.show the questions on the screen, and give the students five minutes to read. 1. what is an advertisement campaign?2. how many kinds of media are referred to in this passage? what are they?,3. who is the target audience for your advertisement campaign?suggested answers, 1. an advertisement campaign is an organized program of advertisements using various kinds of advertisements to reach a particular audience.2. five kinds of media are referred to in this passage. they are posters, magazines, newspapers, radios and television. 3. the people we want to reach are our target audience. step3 language points： 1. unlike a single advertisement, an ad campaign is an organized programme of advertisements using various kinds of ads to reach a certain audience. (page 18, line 1-2)句法分析：organized为过去分词作定语，修饰programme；using为现在分词短语作后置定语。compaign: 大型、有组织的战役，还可以表示运动、活动、竞选活动等。 battle: 指两支强大的军队在某一地点进行的长时间的、大规模的战役。 war: 指国与国之间或国内的公开的大规模战争，包含有多次的battle. conflict: 常指精神方面的冲突和斗争。 fight: 指两个人或两个组织之间的争斗。e.g. he fought bravely in many battles and gained their respect. a public health camaign 卫生运动 the first world war a conflict between two cultures my little brothers are always fighting.various adj. 各种各样的；好几个, 很多therere various ways of cooking fish. 鱼有各种各样的做法。various people have seen the film. 许多人都看过这部电影。(派) variety n. 种类, 多样性 variation n. 变化 vary u. 改变a variety of (= varieties of) 多种多样的: all kindstypessorts of各种各样的vary in sizeweight大小重量不同 vary with随而变化certain adj.表示“某一”、“某些”，通常用作定语。a certain mr smiths called this afternoon. 有个叫史密斯先生的人今天下午来过电话。he was absent for certain reasons. 由于种种原因他没有出席。2. have in mind: 心中想着 (page 18, line 3-4)i could see he was not telling me all he had in mind.have on ones mind: 有心事dont bother your dad. he has got a lot on his mind.keep / carry in mind: 记住keep ones mind on / upon: 专心注意，聚精会神干某事3.figure out (page 18, line 4) 弄懂，弄清楚，计算出its important to figure out exactly what you want to tell the audience.4. in order to determine your audience, you will need to do a little research. (page 18, line 10)determine vt. 决心，决定determine +名词 决心, 确定 determine to do sth. 决心干某事determine sb. to do sth. 使某人下决心于某事(2) vi. determine onupon+(doing)sth. 决定, 决心(3) determined adj. 决意的；已决定的；坚决的be determined to do sth. 下决心去干某事, 果断断然决然干某事注意：determine to do sth. 是一个短暂性的动作, 不能与时间段连用。be determined to do sth. 是延续性的状态, 可与时间段连用。he determined to do it for a long time. ()he was determined to do it for a long time. ()经典回放：(1) he left the place, _ never to come back. a. determined b. to determine c. being determined d. having determined(2) were determined _ the problem _ our own. a. solving；on b. to solve；of c. to solve：on d. solving；of(3)一what about the person? 一seldom in all my life _ such a _ person. a. i met; determining b. i have met; determining c. have i met; determined d. did i meet; determined答案： a c c 5. its important to always try to appeal to the way the audience will react. (page 18, line 18)appeal vi. 迎合；有吸引力；要求, 恳求；诉诸(1) appeal (to sb. ) for sth. 恳求(某人)某物;为某事向某人呼吁we appealed to him for help. 我们向他求援。(2) appeal to sb. to do sth. 呼吁某人做某事, 恳求某人做某事she appealed to us to go with her. (3) appeal to sth. 诉诸(法律、舆论、武力等)。appeal to the law诉诸法律the old woman had to appeal to the public opinion. 这位老太太只好诉诸公共舆论。(4) appeal to sb. (某物)引起某人的兴趣吸引某人, 迎合(某人)does the film appeal to you? 你对这部电影感兴趣吗?6. you can gather this information for your research. (page 18, line 19)gather vt. vi. 聚集；采集, 收集；揣测he travels about the world gathering facts about little-known diseases. all the girls gathered round to see the beautiful piano. 拓展：gather in收割(庄稼) gather speed加速前进 gathering n.聚集, 聚会辨析：gathercollectcollect和gather作动词, 两者都可以表示“收集、聚集”, 但其用法有所不同。(1)gather表示把分散的东西集中到一起。he gathered his books. 他把书集中在一起。(2)collect则表示精心地、有选择地收集。he has collected many stamps. 他收集了许多邮票。经典回放：(1)every one of you _ the basketball field used to be quickly please!a. gathers where b. gather where c. will gather at d. gather at(2)the captain _ all his soldiers before him, telling them to get ready for the fight. a. collected b. gathered c. selected d. elected7. there are lots of different ways to get your message across when (page 18, line 26)get sth. across传达, 表达；传播；为人理解经典回放：(1)it was not a serious illness, and she soon_ it. a. got over b. got on with c. got around d. got out of(2)we have to _ the wheat as soon as possible because a storm is on the way. a. get away b. get across c. get through d. get in8. you must decide what approach you want to use. (page 18, line 27)approach n.方法, 途径 vt. 处理, 对待；接近all approaches to the town were blocked by snow. we heard the sound of a car approaching. 我们听到了汽车到来的声音。he approached the question like a scientist. 他处理这个问题时, 就像一位科学家。经典回放：(1)spring is _, we should make preparations _ it. a. coming; with b. approaching; for c. following; in d. approaching; to(2)whats the best way of _ this problem? a.