广东省佛山市三水区实验中学高中英语 Uint11 Lesson3 The Advertising Game教学案 北师大版必修4.doc

lesson 3 the advertising game【重点单词】：advertise,advertising,suitable, ,approach, humour,contribution,citizen【教学重难点点】1、掌握说明文的阅读技巧 2、熟悉课文中有用的短语3、语法：动名词的用法【重难点句子】:见句子分析阅读理解【基本功：词汇补充学习】1. sb. /sth. be likely to do = it is likely that 有可能, 有希望的 tickets are likely to be expensive. 入场券可能很贵。it is likely that the thieves dont know how much it is worth. 盗贼很可能不知道此物的价值。2. link a to / with b 与相联系 the video was linked to a powerful computer. the channel tunnel links britain with the rest of europe. 3：周报35期approach 、contribution、consist o、f stand out 用法【reading 1：快速阅读】read the text quickly and choose the right main idea of each paragraphpara1 a. what is an advertisement?b. an ad may give direct information like names or locations.para 2 a. ads are made visually attractive to hold the attention of the public.b.some ads have pictures that people enjoy looking at.para 3 a.products are sometimes linked with different concepts or ideas.b.using common ideas to sell products is as old as advertising itself.c. modern ads must stand out to make themselves attractive.para 4 a.some advertisers want to create something that has never been seen before.b.new and unusual ideas often appear in todays top advertisements.c.advertisers look for other ways to make people notice their products.para5 a.not all advertising is about selling products.b.the government has worked hard at using ads to educate the public.c.public ads have helped to increase public knowledge. 【reading 2：快速阅读】read the text again and fill out the form. subjectaimcontentsthe _ ads(paragraph 1)give information about finding _a. the name of a _b. what the companies _ c. where they are _and the _ namesthe ads in the _(paragraph 2)_and hold the _of the publica. _ pictures or the words of _b. advertisements that people _looking at_ ads(paragraph 3)high _ of _ design_the highest standards of design with _ linked to the products to make them more attractivethe top ads of_(paragraph 4)_ something that has never been seen before and is _ for people to look at_ , surprised and new and _ideasthe _ ads(paragraph 5)make _ to societyencourage _ to _ in improving their neighbourhood, protecting the environment, and helping other people【reading 3：知识反馈】true or false exercises.1. “tsing tao beer” tells you 3 pieces of information so it is attractive. 2. advertisements must be attractive and creative. 3. the purpose of all advertisements is to make customer spend money.4. producing public advertisements mentioned in the text is free. 5. the text inferred that advertisements are trying to sell you something makes customers bored. 6. the purpose of advertisements is creating something that has never been seen before.7. standing out your advertisements is not easy because people are used to high standards of visual design.分析句子1. for example, it could be “shanghai sewing machine”, or “tsing tao beer corporation”, and you would know what the companies sell, where they are located, and the brand names2. as present-day advertisers often have large budgets, a lot of money is spent on applying modern techniques of design to make these advertisements as visually attractive as possible.3. modern advertisements must stand out in a world full of competition by combining the highest standards of design with ideas linked to the products to make them more attractive.4. they realise that it does not matter how attractive the idea linked with the product is most people know that the main purpose of the advertisement is making customers spend money.练习. 根据下列各句句意及所给单词的首字母或汉语提示，写出所缺单词的正确形式。1. which b_ of mobile phone do you use? nokia.2. he has been working for a large american c_ since graduation.3. im trying my best to find a new a_ to learning english.4. unlike his brother, he has a good sense of _ （幽默）.5. tsing tao _ （啤酒） is very famous at home and abroad. 6. i cannot understand so abstract a _ (概念).7. the government has made a welfare program with a _ (预算) of $2 million.8. there has been a sudden _ （迅速增长） in the housing market in recent years. . 选用所给的形容词完成下列句子。classic, certain, visual, contemporary, suitable1. science and technology is developing rapidly in _ society.2. artists translate their ideas into _ images.3. the coca-cola bottle is one of the _ designs in the last century.4. the apartment is too small, which is not really _ for a large family.5. im absolutely _ that i left the keys in the kitchen. 根据括号内的汉语提示，用句后括号内的英语单词完成下列句子。1. he sat in the sofa, reading a book and _ (想起过去).the past (think)2. kate _ (起程前往) the house on the other side of the bay. (set)3. new technology _ (正被应用) almost every field. (apply)4. _ (城市的一部分) was destroyed in the fire. (part)5. government departments are _ (为有限的资源激烈竞争). (competition)6. his short and excellent speech _ (吸引了听众的注意力). (attention)7. scientists _ (做出巨大贡献) the development of our country. (contribution)8. countries that have a _ (高的生活水平) are mainly found in the northern part of the world.(standard)9. _ (很可能) its going to rain tomorrow.(likely)10. they make the quiet village _ (更好的居住地). (place). 根据括号内的提示，翻译下列句子。1. 许多公司只在周日的报纸上刊登广告。(advertise)2. 墙上的钟坏了，不走了。(work)3. 他注意到一位穿黑色连衣裙的女子坐在窗户旁边。 (notice)4. 电脑技术使得人们在家工作成为可能。 (make + 宾语 + adj.)5. 他是否来参加会议关系不大。(it doesnt matter .)6. 我们并不是总能在工作中享受到乐趣。(combine . with)7. 增加青少年的公共知识是必要的。(public knowledge)8. 我喜欢高水平的视觉设计广告。(visual design). 在空格中填上适当的词，使两句话的意思相同或相近，每空一词。1. everyone in the class is expected to participate actively in these discussions.everyone in the class is expected to _ _ _ _ _ these discussions.2. the whole world consists of seven continents and four oceans.the whole world _ _ _ _ seven continents and four oceans.3. not all that glitters is gold. ; _ that glitters is _ gold.4. to get up early and to go to bed early does us good._ _ _ and _ _ _ _ does us good.5. he likes to chat with strangers online. ; he likes _ with strangers online. 下面这篇短文是课文的缩写，请在空格处填上合适的单词。the purpose of an advertisement is to attract customers (1) _ and help the advertiser to make a (2) _. classic advertising gives information about a product with advertisers using pictures and celebrity or expert endorsements (宣传) in their advertisements. but nowadays, people like to see advertisements (3) _ the highest standards of design with unusual ideas linked to the products. for todays advertisers, repeating old ideas is not a (4) _ approach. they realize that people know that the main purpose of an advertisement is to make them (5) _ money. they use humour or unusual ideas to surprise people in order to get them to forget that someone is trying to (6) _ them something. however, there is another type of advertisement that aims to make a contribution to society. they are (7) _ advertisements.参考答案：基础知识练习题. 1. brand 2. corporation / company 3. approach 4. humour 5. beer 6. concept 7. budget 8. boom. 1. contemporary 2. visual 3. classic4. suitable 5. certain. 1. thinking of the past 2. set out for 3. is being applied to 4. part of the city 5. in fierce competition for limited resources6. held / caught / drew the attention of the audience7. (have) made a gre