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unit1 unit1advertising taskwritinganadvertisement listeningforstatisticsanddescriptionswhenlisteningforstatistics youmayhear fractionse g a onehalf threequarters decimalse g 0 3 zero noughtpointthree percentagese g 63 sixty threepercent skillbuilding1 wordsandphrasesthatdescribethefollowing anincrease e g therewasanincreaseof40percent thepricehasrisento25yuanakilo thepricehasgoneupby9dollarsapound fourtimesasmanypeopleusedourproductlastyear adecrease e g therewasadecreaseof42percent 30pounds thefigure amountdecreased fellby16 5persent nochange e g therewasnochange thefigure percentageremained stayedthesame arangee g thesalesfiguresrangebetween40and50percent from50to60 anaveragee g theaveragepricewas 50 alimite g themaximumspeedis80kilometresperhouronthisroad thepricereachedarecordhighof150dollarsperkilo thesalesfigureshavedroppedtotheirlowestlevel point listenandwritedownthestatistics notethatyoumayneedtodosomesimplecalculationsafterlisteningtothedescriptions 1 numberofmemberstwoyearago lastyear 2 marketsharelastyear thisyear 1 200 1 400 85 65 3 percentageofstudentseatinglunchinthedininghalllastyear inthreeyears 4 percentageofstudentsfromourschoolcontinuingtheireducationlastyear atlocaluniversities studyingabroad 50 60 75 5 23 4 11 5 thisyear atlocaluniversities studyingabroad 5 lastyear 5 000museumvisitors outofthem 1 000youngpeoplethisyear museumvisitorsoutofthem youngpeople 24 5 13 6 9 000 3 000 listenandcompletethebarchart someoftheinformationcanbefoundinthetable step1 completingabarchart barchart readthenotefromthedirectoronpage13 whatisitabout discussitwithyourpartnerandfillinthesubject answers repackagingofthechocolocobar skillbuilding2 whenweexpressopinions wetellwhatwethinkorfeelaboutthings wecansay i don t think believe that itseemstome that inmyopinion tome expressingopinionsandgivingreasons 2 itisalsoimportanttogivereasonsforyouropinions wecanusethesewordstointroducethereason e g ithinkpackagesareimportantbecause as sincetheyattractthecustomers attention 3 ifwewanttolistmorethanonereason wecanusethefollowingpatterns ithinkpackageareimportantforseveralreasons first second then next finally readtheconversationonpage14andtellyourpartneryouropinionsonadvertising youcanbeginwith what syouropiniononadvertisements interviewyourclassmatesaboutgoodadstheyhaveseen usethefollowingformtohelpyou thinkofonemorequestiontoask taketurnstoaskandanswerthequestions whenyouareaskedtogiveyouropinions it simportanttogivereasons youmayusethevocabularyonpage15 1 opinionsofadvertisinginpublicplaceswhat syouropinionofadvertisinginpublicplaces 2 thingsthatmakeadvertisementsinterestingwhatdoyouthinkmakesadvertisementsinteresting interviewform step2 talkingaboutadvertisements 3 thingsseeninadvertisementsandboughtlaterwhathaveyouseeninanadvertisementandlaterbought 4 favouriteadvertisementwhatis areyourfavoriteadvertisement s why 5 whatadvertisementdoyoulikeleast why let sgooverpartbandroleplayaninterviewbetweenamanagerandhis herfriend youcanbegintheconversationlikethis m hi mayiaskyousomequestionsaboutadvertisement f yes ofcourse m whatisyouropiniononadvertisementsinpublicplaces f generallyspeaking mostoftheadsinpublicplacesareattractiveandinteresting butafewofthemaretoobigandugly afterinterviewingyourfriends writeyournotesinthespacebelowtoreportback usingdifferentsentencetypescorrectly readthetableonpage16andlearnaboutsomeofthemajorsentencetypes canyougivesomeexamplesofeachsentencetype forexample negativestatements thechildrenarenowheretobeseen skillbuilding3 lookattheadvertisementonpage16andlabelthesentencetypes answers 2 3 4 5 6 7 8 negativestatement command positivestatement positivestatement positivestatement exclamation positivestatement step3 writinganadvertisement reviewthetwosampleadsinpartaonpage17 thinkaboutwhythesetwoadsaregood dothedifferentsentencetypesandvividpicturesmaketheadsmoreattractive writeanadvertisementforchocolocobar trytobecreativeandoriginal youcandrawpicturesforyourads youmaywanttomention taste look ingredientscommentsfromcustomerswhatisuniqueabouttheproductprice discountbenefitswhereitisavailable youcanneverimaginehowdeliciouschocolatebarscanbeifyouhaveneverhadachocolocobar onlythebestqualitycocoabeansfromghanaandthefreshestmilkfromchinaareusedtomakethedeliciouschocolocobars becausetheyarelowinfat theyarealsoa possibleexample goodcho
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