外贸英语函电课件.doc

English for international business communicationPrinciples of business letter writing Chapter 1 The structure and the format of business lettersLead- in 导读To write an effective business letter, you need know not only，the basic structure and the format of a business letter, but also the superscription of an envelop.要写好商务书信，不仅要了解商务书信的基本组成部分，商务书信格式，并且还要掌握正确的信封书写方法。Learning Objective 学习目标By studying this chapter，you will be able to：Know the parts of a business letterknow the format of a business letterKnow how to address an envelop通过学习本章节，应该做到： 掌握商务英语书信的组成部分 掌握商务英语书信的格式 掌握信封的书写方法Most business letters，regardless of their purpose，have the following seven basic parts：无论商务书信的目的如何，大多数商务书信都由于以下七个基本部分组成：1、lettered 信头2、dateline 日期行3、inside address 封内地址4、salutation 称呼5、body of the letter 正文6、complimentary close 结尾谦称7、signature 签名When appropriate，any of the following optional parts can be include：8、attention line 经办人姓名9、subject line 事由或标题10、reference 归档或参考行11、enclosures 附件12、carbon copy notation 抄送13、postscript 再启一、Formats1、block style（齐头式或平头式）信头-日期-封内地址-称呼-正文-结尾谦称-手写签名-打印签名-附件-2、intended style (缩行式)信头 - 日期 -封内地址-称呼- 正文- 结尾谦称 - 手写签名 - 打印签名 -附件-3、modified block style （改良平头式或复合式）信头-日期-封内地址-称呼- 正文- 结尾谦称 - 手写签名 - 打印签名 -附件-Brief introduction about envelop左上角为回信地址 - 右下角为收信人地址 - Chapter 2 Establishing business relationsLead-in 导读 In doing international trade, it is a vital step to establish business relations and promote goodwill with potential dealer. Therefore, information sources about the merchants in foreign countries are of great importance. And also how to write effective letters to prospective partners should merit our attention.在国际贸易领域，与潜在的客户建立商务关系、促进友好交往是至关重要的一个环节，因此，获得外商信息的渠道就显得非常重要。同时，如何与潜在用户写信联系也值得我们注意。How to write this type of letter？ How and where he gets the name and address of the receivers company. His intention or desire of writing this letter. The lines of business handled in his company. The reference as to his companys financial status and integrity.如何写此类信函？1、 如何并且在哪里获悉收信人的名称与地址2、 写信的意图与目的3、 本公司所从事的业务范围4、 有关本公司的资信状况与信誉的证明人New words and expression1、Establish vi 建立，确定 2、vitally adv紧要地，极其，生死攸关地3、Prospective adj预期的 4、turnover n 营业额，周转，流通量5、corporation n 法人，公司 6、deal with 处理，安排，对付7、obtain vi 获得，得到 8、line n 生意，行业9、for the sake of 为了 10、specialize in 专门从事，专门研究11、available adj 可利用的，有用的，可得到的12、price list 价格表 13、catalogue n目录14、item n 货物，商品；项目 15、enquiry n 询盘16、the chamber of commerce 17、proposal n 建议，提议18、quality n质量 19、merchandise n 货物，商品20、enter into 开始，参加，缔结 21、request n/vt 请求，要求，邀请Letter 1 Asking to establish business relationsThe Grand Resources Corp. Ltd.16 Liangma Road, Chaoyang district,Beijing 100016, ChinaTel:ax:-mail: major October 5th,2005Dear Sirs,Through the courtesy of our commercial counselors office in London, we come to know the name and address of your firm. We notice that you are interested in doing business with China.Our company specializes in exporting metal and mineral products to various foreign countries. We wish to enter into business relations with you by the commencement of some practical transactions.To give you a general idea of the various kinds of our product available now for export, we are enclosing here a catalogue and a price list for your reference.Should you find interest in our items, kindly let us know. We shall be pleased to give you our lowest quotations upon receipt of your detailed requirements.We look forward to receiving from you specific enquiries.Yours faithfully,Enc. 21. Price list2. catalogueLetter 2 Willing to cooperateChuangwei Hardware Company24 Zhongguancun, Haidian DistrictBeijing, 100080ChinaJune 5th,2005Dear Sir or Madam:We owe your name and address to the Chamber of Commerce of Beijing through whom we understand that you are interested in establishing business relations with Chinese corporation for the purpose of selling hardware of your country.We take this opportunity to introduce ourselves as one of the important dealers in the line of hardware in China for many years. We should appreciate your catalogues and quotations of you