湖南省茶陵县高中英语 Unit 1 Advertisi Project课件 牛津译林版必修4.ppt

unit1 unit1advertising projectdevelopinganadcampaign nowadays peopleallovertheworlduseadstopromotepublicwelfare haveyoueverthoughtofstartinganadcampaignaboutsocialconcerns howdoyoubuildanadcampaign warmingup readthearticleonpage18 trytotellusthemainideaofeachparagraph para 1para 2 thedefinitionofanadcampaignthetargetaudienceandhowtodeterminethetargetaudience para 3para 4 whattheadcampaignsayshowtoreachthetargetaudience readthearticleagainandanswerthefollowingquestions payattentiontothestructureofthereadingpassage introduction examplesandfactsthatdeveloporsupporttheideaandconclusion 1 whatdoyouknowaboutanadcampaign anadcampaignisanplannedprogrammeofadvertisementsusingvarioustypesofadstoreachaparticularaudience 2 whatmustyoukeepinmindwhenyoustartasuccessfuladcampaign aclearaimandtargetaudience 3 whydoyouneedtoresearchyouraudience becausetherightmessageneedstobecreatedfortherightpeople 4 whatisimportantwhenyouareplanninganadcampaign itisimportanttotrytoappealtothewaytheaudiencewillreact readthesecondarticleonpage19andanswerthefollowingquestions 1 whatisthesubjectofthisadcampaign anti smoking 2 whydotheybuildthisadcampaign becausetheproblemcostscountriesalotofmoneyandcausesgreatdamagetothewelfareofthepeople 3 whoisthetargetaudienceforthisadcampaign high schoolteenagers 4 whatistheadcampaignaimedtodo todiscourageyoungpeoplefromsmoking 5 whatisthesloganforthiscampaign smokingkills fillineachblankwithnomorethanonewordaccordingtothetexts single variety thoughts appealing approaches anti smokingadcampaign welfare benefit appearance website essay discussion workingroupsanddiscusswhathasimpressedyoumostafteryoureadthisadcampaign theprojectistodevelopyourownadcampaignaboutapublicwelfareproblem discussthefollowingquestionswithyourgroupmembers 1 whatwelfareproblemdoyouwantyouradcampaigntodealwith 2 whatdoyouwantyourcampaigntosay why 3 whoisthetargetaudienceforyourcampaign 4 whowillresearchthetopicandinterviewthetargetaudience 5 whichsourceswillyouusetofindyourinformation 6 howwillyoureachyouraudience 7 whowilldesignthelogoanddevelopthesloganforthecampaign 8 whowillpresentthecampaigntotheclass planning decidewhichsubjectyouareinterestedinandchooseoneforyouradcampaign youshouldhaveaclearideaofthegoal thetargetaudience themessageofyouradandthemediayouwilluse preparing dividetheworktoeachgroupmember producing putwhatyouhavewrittentogetherandaddalogo youmustproofreadyouradcampaignproposalandcorrectmistakes presentyouradcampaigntotheclass presenting 1 itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo 重要的是 你得确切弄清楚想要告诉受众什么 想让他们做什么 figureout弄清楚 弄懂 计算出 languagepoints e g ican tfigureoutwhyheisabsent 我弄不明白他为什么缺席 itdidn ttakethechildrenlongtofigureoutthecorrectanswer 孩子们没有花很多时间就算出了正确的答案 2 inordertodetermineyouraudience youwillneedtodoalittleresearchandanalysisinadvance 为了确定目标受众 你需要事先做一些研究和分析 determinev 确定 查明e g shallwedeterminewhatwearegoingtodonext 我们来确定一下下一步该做什么吧 3 itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway 为了让受众作出预期的反应 始终努力去吸引他们是非常重要的 appealto有引力 引起兴趣e g theprogrammeappealsespeciallytoyoungchildren 这个节目特别受小朋友欢迎 reactv 反应e g iwonderhowtheyaregoingtoreacttomysuggestion 我想知道他们对我的提议会有什么反应 4 therearelotsofdifferentwaystogetyourmessageacrosswhenyouareputtingtogetheranadcampaign 当你组织一场广告宣传活动时 有许多不同的方式可用来传达讯息 getsomethingacross的意思是 将 表达清楚 e g johnhasawaytogethisopinionacrosswhileusingasfewwordsaspossible 约翰用最简短的语言将自己的观点表达清楚 5 ifwecanconvinceyoungpeoplenottostart theymightthenurgetheirparentsandotherpeopletogiveupsmoking too 如果我们可以说服年轻人不要开始吸烟 他们也有可能会督促他们的父母和其他人戒烟 urgevt 敦促 力劝 竭力主张n 强烈的欲望 冲动 e g thereporturgedthatallchildrenbetaughttoswim 这份报告呼吁给所有的儿童教授游泳 thesituationisdangerous buttheunisurgingcaution 局势岌岌可危 但联合国力主谨慎行事 hehasanurgetobecomeafilmstar 他非常希望成为电影明星 fillintheblankswithproperwordsaccordingtotheinitialsorchinese 1 theorganization st wastodoubleitsmembership 2 whenc themuseumwillbeopentothepublic 3 thesinger svoicea tomanyfans arget ompleted ppeals 4 themembersdidn tattendthemeetingforv reasons 5 teachersshoulddevelopnewa toteaching 6 mymotherr angrilytotheliesthatitoldher pproaches eacted arious 7 itis 非常地 importantforustograspaforeignlanguage 8 thepurposeofthefilmisonlytosatisfyits 观众 9 manypoliticiansare 关心 withthegoodofthepeople extremely audience concerned translatethefollowingsentencesintoenglish 1 我不知道怎样传达你的信息 get across idon tknowhowtogetyourmessageacross 2 该是你们去上学的时间了 it stime it stimeforyoutogotoschool it s high time that youwenttoschool 3 这座房子正是我们心中想着的 have inmind thishouseisexactlywhatwehaveinmind 4 我不喜欢你对待你母亲的方式 theway idon tliketheway that inwhich yo