辽东学院 电子商务作业二.doc

电子商务概论（双语）作业The Research on The Portable Fun Instruments便携式娱乐工具的研究 完 成 人 ： 所 在 院 系 ： 班 级 学 号 ： 授 课 教 师 : 完 成 日 期 ： Yash Gupta is the founder and president of Portable Fun Instruments (PFI), a company that has had great success in the handheld game market. Its first products were dedicated handheld devices that rach offered a specific game ,such as backgammon, checkers, or chess. As the power of microprocessors grew , and the size and cost of those microprocessors shrank, PFI was able to build better and more complex games into its devices .Today, PFI offers a wide variety of dedicated devices on which users can play card games,adventure games, and sports simulations, and solve various kinds of puzzles. Most of the elements in the game displays are graphics, not words. This helps PFI sell the devices in many different markets around the would without having to build separate interfaces for each languages. PFIs game devices have retail prices that range between $30 and $70, but the retailers and distributors buy them from PFI for prices that range between $12 and $25.PFI is profitable because Yash has worked hard to keep development and production costs low. Most of the programming is done in Bangalore, India, and the devices are built in production facilities located in Xixiang, China, and Penang, Malaysia, Although Yash has been successful in controlling production costs, he worries about continuing to operate the company with a long-term strategy that requires PFI to build a new physical device for each sale. The large retail chains that have become PFIs main customers are always asking for discounts and reduced located in some of the lowest-cost areas in the world.Yash wants to explore the potential PFI has for moving its games to other platforms. PFI has translated some of its games to PDA platforms, such as the Palm Operating System and the Microsoft Windows CE Operating System (sometimes called the Pocket PC system ),but the results have been disappointing. Most PDA users are businesspeople who use their PDAs for appointments, address books, travel expenses, and other data-management functions. These users are not avid game players, and sales of PFIs games for these platforms have also not been strong.Some of PFIs marketing team members have been telling Yash about the success that Japans DoCoMo has had offering a variety of entertainment products that are down loaded from the Internet and that are displayed on mobile phones. DoCoMo charges users for their use of these products, which include games, and shares those fees with the providers of the products . Yash also knows that a U.S. mobile phone technology company, Qualcomm,offers a similar service called Binary Runtime Environment for Wireless(BREW). Yash believes that these markets might be worth pursuing.Yash has hired you as a consultant to investigate DoCoMo, BREW, and any other delivery systems (such as Adobes Mobile Experience Suite ) for selling online access to PFIs games to mobile phone users . He is also interested in learning more about the programming and markup languages used by these delivery systems. The programming teams in Bangalore are familiar with XML because they are doing contract programming projects for other companies, and Yash wants to know if these skills will help them adapt PFIS games to multiple delivery systems.Q亚什古普塔是便携式娱乐工具（联谊会）的创始人和总裁，有公司在掌上游戏机市场的巨大成功。它的第一个产品，RACH提供了一个特定的游戏，如五子棋，跳棋，国际象棋，进行了专门的手持设备。作为微处理器的力量增长，这些微处理器的规模和成本缩减，联谊会建设成为其设备能够更好和更复杂的游戏。今天，PFI提供了多种专用设备，用户可以玩的纸牌游戏，冒险游戏，体育模拟，并解决各种难题。在游戏中显示的内容大多是图形，而不是空谈。这有助于联谊会在各地将许多不同的市场销售，而无需为每个语言建立独立的接口设备。联谊会的游戏设备的零售价格，$ 30和$ 70，但零售商和分销商从PFI的购买价格在12美元和25美元之间的范围，它们之间的范围。联谊会是有利可图的，因为佳日一直努力开发和生产成本保持在低水平。编程最重要的是，在印度班加罗尔进行的，建在位于西乡，中国和马来西亚槟城的生产设施，设备虽然佳日一直在成功地控制了生产成本，他担心继续经营的公司长期的战略，要求联谊会要建立一个新的物理设备，每个销售。的大型连锁零售企业，已成为联谊会的主要客户一直在寻求折扣和位于减少一些在世界上成本最低的地区。佳日要探索潜在联谊会移动到其他平台的游戏。联谊会已翻译一些游戏，如Palm操作系统和微软Windows CE操作系统（有时称为Pocket PC系统），PDA平台，但结果却令人失望。大部分PDA用户是谁使用他们的约会，地址簿，差旅费和其他数据管理功能的掌上电脑的商人。这些用户是不是狂热的游戏玩家，销售联谊会为这些平台的游戏也没有强。联谊会的营销团队成员有些已经告诉我成功了，日本的DoCoMo已经提供了各种娱乐产品，是从互联网上下载的手机上显示的佳日。 DoCoMo的用户收取他们使用这些产品，其中包括游戏，并与产品的供应商共享这些费用。佳日也知道，美国移动电话技术公司，高通，提供了一个类似的服务，称为无线二进制运行环境（BREW）。佳日认为，这些市场可能是值得追求的。佳日已聘请你作为顾问调查DoCoMo公司，BREW，以及任何其他运载系统销售在线访问联谊会的游戏手机用户（如Adobe的移动体验套件）。他也有兴趣学习更多有关这些输送系统的规划和使用的标记语言。在班加罗尔的开发团队，熟悉XML，因为他们为其他公司做编程项目的合同，并且佳日要知道，如果这些技能将帮助他们适应多种交付系统联谊会的游戏。作业审阅评分表Aiming at the e-commerce field is studied and The homework with a clear central idea(1分)Not really (1.5分)A little bit(1.8分)A good amount (2分)Very much soRelayed knowledge/information(1分)Not really (1.5分)A little bit(1.8分)A good amount (2分)Very much soThe homework has some insights and interpretations in it(1分)Not really (1.5分)A little bit(1.8分)A good amount (2分)Very much soThe homework is good, clear, and th