高中英语《Unit1 Advertising 》单元评估 译林牛津版必修4.doc

单元质量评估（一）9.单项填空1. zhu zhiwen is _ instant hit as a peasant singer, who is simple and honest by _ nature.a. an; theb. /; /c. /; thed. an; /2. (2012临汾高一检测)do you think camping and climbing are of much _ to our health?a. benefitb. beneficialc. benefitsd. benefiting3. your mother _, however, say that to us that day.a. doesb. didc. is doingd. was doing4. (2012成都高一检测)at the meeting place of the yangtze river and the jialing river _, one of the ten largest cities in china.a. lies chongqingb. chongqing liesc. does lie chongqingd. does chongqing lie5. (2012常德高一检测)we _ him to stop surfing the internet, but he wouldnt listen.a. persuadedb. tried to persuadec. suggestedd. demanded6. ill finish the job _ i come across great difficulty.a. so thatb. even thoughc. no matterd. as though7. with _ little schooling, he couldnt teach _ little children.a. such; sob. so; suchc. such; suchd. so; so8. danby left word with my secretary _ he would call again in the afternoon.a. whob. thatc. asd. which9. he left the place, _ never _ back again.a. determined; to comeb. being determined; to comec. determined; comingd. determining; coming10. last summer i took a course on _ poisonous gases.a. how to deal withb. what to deal withc. how to be dealt withd. what to be dealt with11. my sister asked me to go there by train, because the train ticket is _ the plane ticket.a. as cheap three times asb. as three times cheap asc. three times cheaper thand. cheaper three times than12. the company prepares to sell some interesting products to _ to teenage buyers.a. leadb. callc. shoutd. appeal13. sam couldnt _ how to print out the document until the teacher showed it to him.a. carry outb. take outc. figure outd. turn out14. (2012聊城高一检测)excuse me, would you please tell me _?a. when the sports meeting is taken placeb. when is the sports meeting going to be heldc. when is the sports meeting to begind. when the sports meeting is to take place15. jack tried to play a trick _ his sister but she wasnt taken _.a. by; onb. in; inc. on; ind. on; on.完形填空a boy was walking home from school when he saw a large, tempting (诱人的) apple on one of the branches of an apple tree hanging out over a tall fence. the boy wasnt much of a fruit-eater, 16 a bar of chocolate if given the choice, 17 , as they say, the forbidden fruit can be tempting. seeing the apple, the boy wanted it. the more he looked at it, the 18 he felt and the more he wanted that apple.he stood on tiptoe (踮着脚) 19 as high as he could, but even as his tallest 20 he was unable to touch it. he began to 21 up and down, as high as he could, at the 22 of each jump stretching his arms to get the apple. still it remained out of 23 .not giving up, he thought, if only he had something to 24 on. his school bag wouldnt give enough height and he didnt want to 25 the things inside, like his lunch box, pencil case, and gameboy. looking 26 , he hoped he might find an old box, a rock, or, 27 luck, even a ladder, but it was a tidy neighborhood and there was nothing he could use.he had tried everything he could think to do. 28 seeing any other choices, he gave up and started to walk 29 . at first he felt angry and disappointed thinking about how hungry he had become from his 30 , and how he really wanted that apple. the more he 31 like this, the more unhappy he became. 32 , the boy of our story was a pretty smart guy, even if he couldnt always get what he wanted. he started to say to himself. this isnt 33 ; i dont have the apple and im feeling miserable as well. theres 34 more i can do to get the applethat is unchangeablebut we are supposed to be able to 35 our feelings. if thats the case, what can i do to feel better?16. a. preferringb. offeringc. receivingd. allowing17. a. sob. thenc. butd. or18. a. sadderb. angrierc. hungrierd. tastier19. a. expandingb. stretchingc. swingingd. pulling20. a. strengthb. lengthc. ranged. height21. a. jumpb. lookc. walkd. glance22. a. tipb. stagec. topd. level23. a. hopeb. handc. sightd. reach24. a. putb. standc. getd. hold25. a. breakb. shakec. taked. strike26. a. upb. forwardc. downd. around27. a. forb. withc.ond. of28. a. afterb. throughc. withoutd. upon29. a. backb. awayc. upd. down30. a. wishesb. beliefsc. effortsd. goals31. a. thoughtb. imaginedc. triedd. claimed32. a. thereforeb. howeverc. moreoverd. otherwise33. a. skilfulb. cheerfulc. harmfuld. helpful34. a. somethingb. anythingc. everythingd. nothing35. a. changeb. expressc. forgetd. describe.阅读理解(a)stop spamwhen i first got an e-mail account ten years ago, i received communications only from family, friends and colleagues. now it seems that every time i check my e-mail, i have an endless series of advertisements and other correspondence that do not interest me at all. if we want e-mail to continue to be useful, we need specific laws that make spamming (发送垃圾邮件) a crime.if lawmakers do not do something soon to prohibit spam, the problem will certainly get much worse. computer programs allow spammers to send hundreds of millions of e-mails almost instantly. as more and more advertisers turn to spamming to sell their products, individual (个人的) e-mail boxes are often flooded with spam e-mails. would people continue to use e-mail if they had to deal with an annoying amount of spam e-mails each time?this problem is troubling individuals and companies as well. many spam e-mails contain computer viruses that can shut down the entire network of a company. companies rely on e-mail for their employees to communicate with each other. spamming frequently causes failures in their local communication networks, and their employees are thus unable to communicate effectively. such a situation results in a loss of productivity and requires companies to repeatedly repair their networks. these computer problems raise production costs of companies, which are, in the end, passes on to the consumer.for these reasons, i believe that lawmakers need to legislate (立法) against spamming. spammers should be fined, and perhaps sent to prison if they continue to disturb people. e-mail is a tool which helps people all over the world to communicate conveniently, but spamming is destroying this convenience.36. what does the underlined word “correspondence” in the paragraph 1 probably mean?a. messagesb. ideasc. connectionsd. programs37. according to the text, what is the major cause of the flooding spam?a. companies rely on e-mail for communications.b. more people in the world communicate by e-mail.c. many spam e-mails contain computer viruses.d. more advertisers begin to promote sales through spamming.38. what is the purpose of the text?a. to inform.b. to educate.c. to persuade.d. to instruct.(b)beijing, july 23 (xinhuanet)the heaviest rain hit beijing on july 23, 2012, and the chinese capital was soaked (浸泡) by the largest rainfall the city has seen in six decades. many people died in the rain.in the city centre, many roads were flooded, causing traffic jams of up to 10 hours in some areas. more than 12,000 people worked to drain (排出) 1 million cubic metres of water from the streets. traffic at the airport almost stopped with about 75 percent of the flights being cancelled, leaving over 80 thousand travelers staying there.in the suburban mountainous areas, over 30,000 people were relocated for fear of mudslide (泥石流). the beijing flood control office sent out 500 tents, 20 motor boats, and 500 boxes of medicine to fangshan district, the most severely hit area. the rain in hebei town of fangshan district is the heaviest.yesterday there was a factory here. 24 hours later, most of the evidence of its existence has been washed away. there was a house of one of the residents yesterday. but the house didnt belong here. it was uprooted and carried from miles away by the flood. now inside the house, you can still see the leftovers of watermelons and beers, and furniture that tells what had happened hours ago.mu jianshan, head of hebei town in beijing, says, “we rescued over 4 thousand people within hours, and finally, every single person was brought to safety. we then gathered water and food from nearby shops, stores and supermarkets to make sure that everyone could drink water and eat food.”39. whats the main idea of the passage?a. the city centre was flooded.b. the heaviest rain in 60 years hit beijing.c. fangshan district was the most severely hit area.d. hebei town was hit severely.40. why did thousands of travelers have to stay at the airport?a. because most planes were soaked by the rain.b. because traffic jams were caused for 10 hours in some areas.c. because most flights had to be cancelled.d. because over 30,000 people should be relocated using plane.41. according to the passage, which parts rain is the heaviest?a. beijingb. fangshanc. fengtaid. hebei town42. the author mentioned the factory and the house in the fourth paragraph because _.a. they can show how severely the town was hitb. the factory is very important to the people in the townc. the house didnt belong there any longerd. there were leftovers of watermelons and beers inside the house(c)“i got married at 16,”says the smiling mona lisa, made famous in leonardo da vincis famous painting. she breaks her silence to wave to the audience and answers their questions.thanks to 3d technology, holographic images (全息影像) and voice recognition technologies, mona lisa can speak and move.it is the first time the advanced technologies have been fused together in one exhibition, which gives the audience the opportunity to experience the wonders of advanced technology.three-dimensional, or 3d technology creates visual illusions (错觉) and enables people to see images in the round that are actually only two-dimensional.although 3d technology is a difficult scientific concept, it is already being widely used in peoples daily lives. with the development of new three-dimensional digital technologies, it has been changing peoples ways of communicating and working. digital cameras that record in 3d have been brought to market. manufacturers have also launched 3d digital photo frames, which can broadcast 3d photos. processing software allows flat photos in the frame to achieve 3d visual effects that can be seen by users without wearing special glasses.after nine years of research, china took the lead to establish a 3d internet marketing platform. internet users can go shopping in a 3d environment just like in the real world by selecting goods, checking reviews and trying out recommended goods.web 3d technology will be used in more fields such as automobiles and travel. in travelling, tourists can enjoy scenic spots, monuments and sites. they also can take to guides and other tourists, who are represented as 3d virtual figures.in suzhou, the first online 3d police station in the world has been established. it has eight functions including various online businesses, public services, warning tips and communication between the police and the public.43. why can mona lisa speak and move?a. because it is a robot.b. because it can really speak and move.c. because the original painting is three- dimensional.d. because 3d creates visual illusions.44. the underlined word “fused” in paragraph 3 can be replaced by “_”.a. combinedb. focusedc. appliedd. developed45. how can we appreciate 3d photos?a. by taking photos with 3d cameras.b. by wearing special glasses.c. by putting photos into 3d digital photo frames.d. by installing a software into the photos.46. we can learn from the last two paragraphs that _.a. in 3d travelling, we can only talk with the guidesb. 3d travelling is not different from a traditional one c. the 3d police station will replace the one in real lifed. the 3d police station is of great help(d)when zheng bin, chief executive officer of hdtmedia, introduced “rich media” to china a decade ago, the advertising landscape then was unsaturated (不饱和的).television was the dominating channel for commercial advertising, while newspapers and radios, although less popular, readily took a piece of the pie. few considered investing in the internet, a then fledgling industry.but now, the tide has turned and things are heading toward the side of online advertisers. the proportion of online advertising in overall advertising spending rose from 1.56 percent in 2005 to 5.2 percent in 2010 and is expected to hit 9 percent in 2016, the domestic research group ctr showed.the value of online advertising amounted to 14 billion yuan in the first quarter of 2012, a sharp rise of 58 percent from a year earlier, according to the it data provider iresearch.“rich media ad” is a term used for online advertising that incorporates the use of photorealistic 3d, flash technology and interactive online applications. it presents itself in the form of short video clips, interactive cartoons or even quiz games.when a consumer browses a website, rich media provides the necessary technology to transmit the marketers message directly to the consumers desktop, where they can effortlessly interact with the marketers brand. apart from this reason, rich media ads have become widely applicable, because of the fast development of information technology and the fact that the internet has grown from the margins to the mainstream.compared with 10 years ago, online advertisers are also able to direct messages based on demographics, income and even location, zheng said.47. we can infer that ten years ago _.a. television was the dominating channel for commercial advertisingb. newspapers and radios were not popularc. online advertising was a new means of advertising but not populard. online advertisers were able to direct messages based on demographics, income and even location48. which of the word is closest in meaning to the underlined word “fledgling” in paragraph 2?a. flyingb. newc. boomingd. large49. the value of online advertising in the first quarter of 2011 reached _.a. 14 billion yuanb. 8 billion yuanc. 22 billion yuand. 6 billion yuan50. which of the following is not the reason of why rich media ads have become widely applicable?a. its easy for customers to interact with the marketers brand.b. the internet has grown from the margins to the mainstream.c. people like surfing on the internet.d. the fast development of information technology.任务型阅读请认真阅读下列短文并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。注意：每个空格只填一个单词。when it comes to the world of computers, green computing is becoming one of the most popular trends. but, what is exactly green computing?the term “green computing” is one that is being used in many different markets and areas all over the world in todays global technology. yet, many computer users arent sure what it means. green computing is actually pretty easy to explain and to doit is basically learning to use computer resources more efficiently to help the environment as well as making energy savings. the main goal of a green computing program is to reduce the use of energy and materials that harm the environment. green computing helps to promote the use of biodegradable products and recycle computer parts whenever possible.green computing started as early as 1992, when the epa created energy star, which is a voluntary labeling program that promotes energy-efficient computing equipment and technologies.it was because of this program that many computer manufacturers launched sleep mode and millions of computer users around the world began to adopt this policy to help save energy when they were not using their computers. the term “green computing” began to be used around the same time as well, and began to become a goal that more companies strive to meet over the years. there are several government agencies that have continued to help strive for better standards for computers and companies to help promote green computing. energy star was actually revised in october of 2006 to make the requirements stricter for computers, and also implemented a ranking system for products. because of these new requirements, there are over 20 states that have now established a special recycling program for old computers and electronics to help with green computing.many of todays it systems are beginning to rely on both people and hardware to help push their computer systems toward a more green computing system to help both the company and others. this is a hard balance to achieve, as it has to satisfy users, management, and regulatory compliance (顺从). even the disposal of computer waste is all managed so that everyone in the circle is happy with the outcome. many companies are learning the best ways that they can go greener when it comes to their computing and also help their business in the