教材文本 Unit 5 Listening

Unit 5 Inside advertisingUsing Language1 Listen to the three radio advertisements. Tick the words and expressions you hear. superstar clothing stores run out uncomfortable singing wide and narrow save money dial the operator latest fashion litres of water2 What was each advertisement promoting? Write down your answers and then listen to the tape again to check. Advertisement 1: _Advertisement 2: _Advertisement 3: _3 Listen again to each advertisement and write its number beside the correct answer. You can put more than one number beside an answer. 1 What is the purpose of the advertisement? A To inform people about something new. B To sell something. C To persuade people to do something. D To tell people where to get more information. 2 Which people are the main target? A Young women. B Mature men and women. C Families. 3 What is the advertisement appealing to? A A desire to do the right thing. B A desire to be comfortable. C An interest in classical music. D A wish to be in fashion. 4 Which advertisement contains some humour?4 Listen again and write down any facts you hear. Advert 1Advert 2Advert 3LISTENING TEXTTHREE ADSAd 1 A：Cool shoes!B：Thanks. Theyre Superstars. A：Expensive?B：Not at all. Superstars have great styles at reasonable prices. A：But I have big feet. B：No problem. Superstars come in all sizes. Long and short, wide and narrow. A：Where do you get them?B：All good shoe stores. A：Great. B：Want to dance?A：Again? Arent your feet sore?B：No way, not when Im wearing Superstars!C：Superstar shoes and boots, latest fashions, all sizes, comfortable. （drag this word out cuuuumffffooorrtable）Available at all good shoe stores. Ad 2A：Dad, turn the tap off while youre brushing. B：What for？A：It saves waterB：That wont save much waterA：But if everyone in the whole city turns off the tap while theyre brushing their teeth, think how much water that would save. And if you stop singing in the shower, you wont be in there so long and well save litres of waterC：Sams right you know. The water in our dams is getting low. We could run out, you know. Besides, your singings terrible!B：OK. OK, youre right. We do need to save water. What other clever ways can you tell me about, Sam?A：Ill show you. Theres a fantastic website. D：For information and tips on how to save water, visit www. huawater. com. on. Ad 3Woman：Star FM. The new station everyones listening to. Man：Find it on your dial at FM 104.5. Answer key for Exercise 1：Words spoken in the ads were：superstar；run out；singing；wide and narrow；latest fashion；litres of waterAnswer key for Exercise 2：Advertisement 1：Superstar shoes and bootsAdvertisement 2：The importance of saving waterAdvertisement 3：Star FM radio stationAnswer key for Exercise 3：1 A ad 3 B ad 1 C ad 1：ad 2：ad 3 D ad 2：ad 32 A ad 1 B ad 2：ad 3 C ad 23 A ad 2 B ad 1 C ad 3 D ad 14 Ad 2 （Stop singing in the shower because it makes you stay longer besides your singing is terrible. ）Suggested answers to Exercise 4：Advert 1Advert 2Advert 3Superstar shoes and boots: all sizes, available at shoe storesSave water: turning off the tap while brushing teeth saves water, having short sh