新文尚大学实用英语综合教程3 答案 Unit Two.doc

新文尚大学实用英语综合教程3 答案 Unit TwoII. Reading Comprehension1. Try to complete the sentences with what you learned from the text.1) In the early 1960s, Knight started a shoe company called _ Blue-Ribbon Sports_with Bowerman.2) Beginning with Nike and Michael Jordan, agreements between athletes and shoe companies_ helped bring sports stars to a new level of prominence_.3) In this new atmosphere in sports shoe marketing, owning a pair of Nikes would give someone a_ glory of dominance and success_.4) Besides signing famous athletes to endorse Nike shoes, Knight also changed the sports apparel world by_ focusing extensively on advertising_.5) Although Phil Knight is no longer_ chief executive_ as of 2004, Nike retains its influence. 2. Based on what you have learned from the text, answer the following questions briefly.1) Where did Knight go on to study after he graduated with a bachelors degree? Stanford University.2) What changed Knights life and the global athletic-shoe market? The assignment required while working on his M.B.A.3) What was Knights goal? His goal was to provide better-quality shoes for prices that were lower than those currently being offered by the market leader at the time, Adidas.4) What did the American public think of the endorsement deals? In the eyes of the American public these agreements helped to bring sports stars to a new level of prominence.5) What did Nikes endorsement strategy rely on? Nikes endorsement strategy relied heavily on branding that placed extreme emphasis on the images associated with the brand.6) Why do people think Nike Companys advertising was unique? The companys advertising was unique in that it not only promoted the brand but also strove to create top-of-mind awareness.7) What helped Nike gain market dominance? Developing the brand helped Nike gain market dominance8) How did Nike shoes become world famous? Open.III. Vocabulary and Structure 1. Collocation Look at the following sentences. Think about what else you can “increase” and fill in the sentences with the right words. The first several letters have been given to help you.1) The pilot was punished for not executing the instruction from the monitor center.2) Every soldier is requested to execute the order from the commander.3) You can trust him, for he executes every plan that he makes. 2. Word Formation Compounds Examples:that would change his life and the global athletic-shoe market. (Para. 2, Passage A)athletic a. + shoe n. athletic-shoe n. 运动鞋His goal was to provide better-quality shoes for prices that (Para. 3, Passage A)better a. + quality n. better-quality n. 较好质量Exercises: Please think and fill in the blanks with the words given below: blackboard mid-autumn greenhouse highway microwave mainland1) Behind the _ greenhouseis a small wood cabin. 2) Watching a potato bake in a _ microwave_oven is more exciting than eating it. 3) I also encourage our young people to take part in more activities which will deepen their knowledge of the_ Mainland_. 4) The new _ highway_will pass over the road beside our village. 5) Except _ blackboard_and chalk, umbrellas are their needed teaching aid. 6) I enjoy the beautiful night of the_ Mid-autumn_ Festival. 3. Banked Cloze Select words from what are given and fill in the blanks with their proper forms.undisputed innovate renowned endorse translate prominence executiverecall substantial disputed remain entrepreneur consequent change endow Michael Jordan is well known for being perhaps the greatest player in NBA history. He had a (1) substantial effect, not just on the game of basketball, but on the NBAs worldwide popularity as well. Although he wasnt an (2) innovator of new strategies, as a coach may be, he was the (3) undisputed king of the NBA in the 1990s. Early in his career, his style of play made many fans (4) recall the play of past greats like Jerry West or Pistol Pete Maravich. By the time he retired, those comparisons no longer existed. Jordan was able to harness (利用) his natural athleticism and complement it with creativity and hard work. This was best displayed during a game when the Chicago Bulls would (5) change from defense to offense. His ability to (6) execute the most daring shots as he soared through the air between multiple defenders still thrills NBA fans. When Jordan decided to (7) endorse Nike basketball shoes that carried himself, Nike, and the NBA to worldwide (8) prominence, his ability as a promoter of athletic equipment is so (9) renowned that it has almost become a legend. Ironically, when Jordan finally retired he chose not to be an (10) entrepreneur of his own sporting goods company, but to remain in the NBA as an executive. 4. Multiple Choice1) One reason for this change is clear. The Soviet Union knows that we are now serious about our own strategic programs and that they must be prepared to A) negotiate in earnest. A) negotiate B) talk C) consult D) comment2) The agreement is mutually _ B) beneficial _ to both countries. A) benefit B) beneficial C) proficient D) profit3) If we only knew how to B) control that power, there is no end to the things it might do for us. A) take B) control C) complete D) furnish4) Remembering that the practical purpose of income is to B) serve as a guide for prudent conduct. A) used as B) serve as C) refer to D) consider as5) And even when you believe you have the right concept, it takes considerable hard work, diligence, and skill to B) execute it well. A) carry on B) execute C) put on D) complete. Translate the following sentences into English, using the expressions in brackets. 1. 广告里我应该突出哪里特征(emphasize) What features should I emphasize on advertisement.2.只要条件合适，我们可以考虑接受政府间贷款或非政府间贷款。(takeinto consideration) We may take into consideration accepting government-to-government or non-government loans only if the conditions permit.3. 我们不能从本能和直觉中获得任何帮助，只能依靠经验。(rely on) We cannot get help from instinct or intuition but have to rely on experience.4. 我不知道有多少名人真正使用他们在广告中宣传的产品。(endorse) I wonder how many celebrities actually use the products they endorse.5. 好的书籍是你人生道路上的引路者。(serve as) A good book can serve as a guide in your life.I. Reading Comprehension1. Understanding Idiomatic Expressions Try to guess the meaning of the italic phrases in the following sentences.1) Anne, a banking professional and new mom, takes a practical approach to most of her pursuits. take a practical approach to: _ plan ahead before buying something and try to buy only what one needs_.2) With increasingly uncertain financial times ahead in the U.S., planning is likely to continue as consumers take stock of what they have and watch what theyre spending. take stock of: _ consider_. 3) And in todays economic climate, thats a tougher nut to crack. a tougher nut to crack: _ something more difficult to solve_.4) I have a stepson, but rather than muddy the waters with that, I simply said I had a son. muddy the waters: _ make a simple situation confused and more complicated than it really is_.5) I stared at him for at least twenty or thirty seconds. My body and brain had locked up. lock up:_ I couldnt move or think_.II. Vocabulary and Structure Select words from what are given and fill in the blanks in the following sentences. Change the form where necessary. There are many (1) _ reasons _why men are more likely to live at home in their 20s than women we must not ignore this problem. Last week, the Office of National Statistics (2) released_statistics that showed men in their 20s were twice as (3) likely _to live at home as women. A flexible labour market with greater youth unemployment, more unpaid work placements as entry routes and a decline in young peoples earnings relative to older workers means less income and stability to cover rising living (4)_ costs _, especially housing. And the growth in casual relationships and singledom means the pooling of resources to cover the costs of living is less likely. These factors have all (5) _contribute _to the rise of the boomerang generation over the past few decades. But why has this trend (6) _ affected _men more than women? “A generation of mummys boys”, the papers headlined. Some (7) _ claim _living at costs home is not just an economic (8) _ necessity _but often a lifestyle choice for men, put off from doing the cooking and cleaning, whereas women (9) _ prefer _to go it alone. Men are more pampered, whereas women would be expected to contribute to household chores. But I thought parents treating sons like (10) _ princes _and daughters like slaves died off some centuries ago.2. TranslationComplete the sentences according to the Chinese given.1) She bought that expensive coat on impulse, but now she repents it.2) People flocked to the Red Cross to contribute money to the victims of earthquake. 3) He always does exercises regardless of the summer and winter.4) No matter what decision you make, you have to take stock of various factors.5) Look at the dark clouds. It is likely to rain.I. Reading ComprehensionTry to answer the questions in the fewest possible words or complete the sentences based on what you learned from the text.1. Before the term” carbon footprint” was invented, the Potters yearned to _ play a direct part _in reducing impact on the planet.2. The unannounced visitors visited the Potters to _ check out _construction and _ pick up _tips. 3. Chuck Potter believes that its more important to _ edu