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Unit 1 Advertising 同步练习(一)总分 100分 时间 40 分钟 成绩评定 _I. 根据解释,写出英语单词: (每题2分,共10分) A 1. resembling sb. or sth. but not the same _2. having knowledge or realization of sb. or sth. _3. praise sth. publicly in order to encourage people to buy or use it_4. work done for another or others_5. social ways of living _II. 翻译下列词组:(每题5分,共30分)1. A在电视上宣传新产品_2. B随时为某人服务_3. A与类似_4. A使某人觉察到危险_5. A想到一些社会问题_6. A在报上登广告 _ III. 阅读下列对话,并回答后面题目 (每题2分,共40分) Four people in an advertising firm are discussing a future advertising programme. (B=Bob)A: OK. Our plan is to produce an advertisement for this famous computer which is supplied by one of Chinas biggest computer producers Legend Computer Group Corporation. Any ideas?B: I think it would be a good idea to have comments from secretaries and typists who are already using it. Then they can express their satisfaction with the product.C: Do you think so? Do you think managers want to read what users think about a new piece of office equipment?D: I agree with Bob. I think we should have a picture of the computer and give a description of the product.B: Im afraid I cant agree with you. Thats a good way of giving information, but its not a good way of persuading people. For one thing, its boring, and people arent going to read an ad that looks boring. For another thing, one computer looks very like another. People arent going to remember the name of the product.A: So what exactly are you suggesting?B: I suggest that we ask users of this machine what they think about it. We can photograph them using it too. Then we can put their comments at the top of the advertisement in big print. We can bring in some humor too. People enjoy reading humorous ads.D: The disadvantage with carrying out interviews is that it may take a long time.B: No problem. We can do some telephone interviews with our users.C: How can we find out who are using these computers?A: Easy. Ill ask the company for a list of recent customers.填空题:B Four people of an advertising firm were discussing a future _1_ programme. They plan to produce an _2_ for the famous computer which is supplied by one of Chinas biggest computer _3_ Legend Computer Group Corporation. Someone suggested that they should collect _4_ from secretaries and _5_ who were using the computer and could express their _6_ with the product. Some suggested that they should have a _7_ of the computer and give a _8_ of the product. Others disagreed with them. They said that a picture and description might be a good way of giving _9_, but it was not a good way of persuading _10_. Besides, it was so _11_ that people would not even read it. For another thing, people were not going to _12_ the name of a product that looked very like another. And these people suggested that they should ask _13_ of the machine what they thought about it. They could _14_ users, too, and put their _15_ at the top of the advertisement in big print. They could also bring in some _16_ because people enjoy reading _17_ ads.Others added that they could ask the company for a _18_ of recent customers and do some _19_ _ 20_ interviews with them.IV. 巩固题: (每题5分,共20分)B Have a discussion about advertising. Use the expressions about agreement and disagreement you have learnt so far.1 What kind of advertisements do you read or watch on TV, if any?_2 What are your favorite advertisements? Why?_3 Do you think that there is too much advertising?_4 Do advertisements persuade you to buy things?_答案I. 1. similar 2. aware 3. advertise 4. service 5. societyII. 1. advertise a new product on TV 2. at ones service 3. be similar to 4. make sb. aware of danger 5. think about some problems in society 6. put an advertisement in the newspaper / advertise in the newspaperIII. 1. advertising 2. advertisement 3. firms / companies 4. comments

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