专业英语03版.doc

Evaluation Form for Prospective Sites Outdoor Evaluation ReportBackground.Brand:_.City:_.Media:_.Size:_.Location Address:_Photos A) Close-upsB) EnvironmentC) From furthest distance the ad can still be seen clearlyLocation Analysis.Located Downtown?A) If yes,name:_B) If no,_km to nearest centerName of that center:_.Located in shopping center?A) Is the ad located in a Premiere,Major or Minor shopping center?(Please circle)1) If one on the above,location name and name of building:_2) If not,_km(s) to nearest shopping center）Premiere,Major or Minor shopping center?(Please circle)Name of shopping center:_ .Located in a high traffic area?A) Airport B) Train station B) Bus station D)SeaportE) Other:_ .Zoning:A) Residential B) IndustrialC) Commercial D) Agricultural .Provide a rough map of the surrounding 140 sq. meters including the following details:A) Location of billboardB) Nearby streetsC) Street namesD) SidewalksE) Direction of traffic flowF) Pedestrian under/overpasserG) Traffic lightsH) IntersectionsI) Major landmarks (such as government buildings, plazas,parks,department stores,ect.)Location Evaluation.Daily traffic volume on major roads ( include pedestrian and automobile )A) Total automobile traffic volumeB) Total pedestrian traffic volumeVOLUME OF GREATEST TRAFFIC HOUR+ VOLUME OF LEAST TRAFFIC HOUR SUM X 12 TRAFFIC VOLUME .VisibilityA) Distance1) Slowly heading away from the billboard2) Walking along the sidewalks3) The furthest distance from which the ad can still be seen clearly is _km(s).B) Viewers:Percentage of people on adjacent streets capable of viewing the billboard .Angle of line of sight Show the dimensional relationship between the billboard and no more than four streets including:A) Parallel (015) B) Diagonal (1575)C) Perpendicular (7590) .Show location of other nearby outdoor advertisements How many other outdoor ads are within 45 left or right of the billboard that can be seen clearly ( including electric spectacularsbillboardsbus shelterslighting boxes) .Permanent obstructions (trees/road signs/buildings) .Line of sightAngle at which the pedestrian or drivers need to turn their head to see the billboardA)No