商务英语座.doc

Chapter One Fundamentals of Business EnglishSection One Introduction Business English is used for international business activities. It belongs to the area of Function Language, and it has complex genre and reaches wide range of professional area. Different from general English, business English has its particular stylistic characteristics of vocabulary, grammar and structure.Section Two Teaching ObjectivesI Key Point 重点The key point of this chapter is to understand the basic principles and characteristics of Business English.II Difficult Point 难点The difficult point of this unit is to apply those basic principles to practical international business activities.Section Three Teaching Procedures 1.1 Basic Principles 基本原则correctness and completeness 内容准确完整, 是指用正确的语言, 准确、完整地把信息传递给对方.clearness and conciseness 表达清楚简洁, 是效率时代对我们提出的要求.consideration and courtesy 态度友好诚恳 1.2 Appropriate Words 词汇选择1.2.1 choosing brief and common words 多用简洁、常用的词Little men use big words; big men use little words.-丘吉尔复杂、僵硬的词 简洁、常用的词cogitate think consummate finish prioritize rank transpire happen冗长的表达 简洁的表达make an acquisition acquire file an application applyrender an adjustment adjustachieve a reconciliation reconcile繁琐、生硬的表达 简洁、自然的表达in the event that ifby virtue of the fact that becauseon a regular basis regularlywith regard to concerningat the present time now1.2.2 avoiding clichs 避免使用陈词滥调文化差异: 中国人一般把谚语看成智慧的一种体现,而相当部分的西方人认为, 在交流中使用谚语较俗气, 是缺乏想像力的一种表现.1) This will acknowledge receipt of your letter of September 12.Thank you for your letter of September 12.2) Enclosed herewith is the brochure in which you expressed an interest .Enclosed is the brochure you asked for.3) This is to inform you that we can do in compliance with your request.We can do as you requested.1.3 Effective Sentences 句式结构1.3.1 preferring the active voice 多用主动语态1) A letter should be sent to the customer by you to inform him of the price change.Please send the customer a letter to inform him of the price change.但在以下情况下, 使用被动语态是无可厚非的.Advertising is often criticized for its effect on price. (动作执行者不明或不重要时)The damage was caused by exposing the material to the sunlight. (避免对动作执行者的责备时)The bank made several risky loans in the first five years of the 21st century. These loans were written off as“bad debt”in 2008. (增强句子与句子之间的连接时) 1.3.2 enriching sentence patterns 丰富句式结构好文章的句子往往长度适当,长短句搭配合理, 简单句、并列句、复合句使用恰当.1) Its wise of you to have ordered 100 Champion tennis racquets which, youll find, will sell fast because of their good reputation of durability as tests reveal that they outlast several other racquets which cost over 10 more.Your order for 100 Champion tennis racquets is a wise decision. Youll find that they sell fast because of their good reputation of durability. In fact, tests reveal that they outlast several other racquets costing over 10 more.2) I attended college. I trained 3 hours a day with the track team. I worked part time during the school year. I worked part-time up to 200 hours each summer. I worked part-time in order to pay all the tuition and life expenses.While attending college full time, I trained 3 hours a day with the track team. Additionally, I worked part-time during the school year and up to 200 hours each summer in order to be totally self-supporting.有些句子以介词、分词、连词、或副词开头的话, 文章会显得连贯,有活力.1) Weve successfully remained to be the largest and best supplier of TV tubes for the past 10 years.Successfully, for the past 10 years, weve remained to be the largest and best supplier of TV tubes .For the past 10 years, weve successfully remained to be the largest and best supplier of TV tubes .1.4 Productive Approaches 篇章布局1.4.1 the direct approach1.4.2 the indirect approach1.5 Miscellaneous Fundamentals 其他1.5.1 Capitalization 大写规则1.5.2 Abbreviations 缩写规则 1.5.3 Numbers 数字规则Assignment: write a letter of claimChapter Two The Resume and the InterviewSection One Introduction This chapter will help you to improve your job application skills in general, giving you valuable insight into reading advertisements and valuable guidelines for composing an effective CV and getting ready for the job interview.Section Two Teaching ObjectivesI Key Point 重点The key point of this chapter is to know how to read job ads and make your application letter stand out.II Difficult Point 难点The difficult point of this unit is to know how to deal with negatives at the interview.Section Three Teaching Procedures How to apply for the ideal job1. First steps2. Reading job adsAs you read, ask yourself these questions:Do I have the formal qualifications required?Do I have the experience required?Am I really suited for the job?What do I know about the employer?What makes me specially suited for the job?3. Analysing a specific job ads4. What to mention in your letter or email5. Attracting an employers interest6. Hints and tipssome good ways to make your application letter stand out1) look for sth unusual in your experience or qualification2) make the content of your letter appropriate for the job3) avoid annoying phrases4) get someone to read your letter before you send it, never send your first draft5) keep the letter short6) mention the organization7) make your letter physically easy to read8) remember to state which job you are applying for9) be realistic10) check again7. Practice makes perfectExercise 1 PharoxHere is a typical job advertisement. Read the advertisement carefully and consider how you would write your application.Word Star Newspaper, October 25, 2005Assistant ManagerA busy manufacturing company requires an assistant manager for its office administration department. Pharox is a company that was established five years ago and we are already a leader in the field of plastic products for the kitchens of major hotels, restaurants and clubs.We require an assistant manager to help lead a team of 12 people that deals with the full range of administration tasks, including managing incoming and outgoing correspondence, some personnel duties, responsibility for records of meetings and ensuring the smooth and efficient operation of Pharox. Most of our products are exported.You will require:l A university degree in business or a related subject.l Five years experience in a relevant field.l Excellent written and spoken English.l An interest in working with foreign business people.l A willingness to work in a high-pressure environment.Please send details, quoting reference QS 149/39 to:Mr. Huang WeiHuman Resources DepartmentPharoxFirst ReplyThe following letter is one reply. This is an example of what not to do.2.11.2005Dear Sir,I am just the person you are looking for and saw your advertisement in the newspaper and thought at once that it would be the job for me. I have a degree in Business Administrations and this has given me a complete knowledge of the field you are advertising in the newspaper and to which I am replying. All my teachers and colleagues to say that I am an outstanding student and I am sure I will have a well-paid career working with you. I am very good at basketball and at table tennis and won the first year award for “Best Player” during the intercollegiate championship. I also love riding bicycles and reading books. I am not working now and am available to join your company after I have taken my holidays. I am going to Beijing where I was born but am going to Chengdu also. I look forward to seeing you at the interview and feel I will be happy to accept this position after the interview.CheersZhou FeiRead the letter above again and write down the mistakes the candidate has made. You will find a list of mistakes at the end of this section that you can compare with your own list.Second ReplyHere is an example of how a good reply letter might be written in response to the advertisement.2 November 2005Job: Assistant ManagerReference Number: QS 143/39Dear Mr. Huang,I was interested to see your advertisement for the position of Assistant Manager in the October 25 edition of World Star Newspaper.I have been interested in your company for some time and have particularly noted the recent achievement you have made with your product-development programme. The article by your chairman, Mr Xiang xiao-shing, in the Far Eastern Economic Review of November last year, gave some particular insights into the developments in this field.I would like to apply for the position advised. As well as holding the qualifications requested I also have relevant experience that would make me a useful member of your team.During my time at Fudan University, I was Vice-President of the China-America Business Study Group and closely followed developments in the leisure industry. This gave me an excellent appreciation of the importance of high-quality products in such a demanding field. I also wrote a number of articles that were published in some respected journal. I gained practical experience in the field by working during my summer holidays as a trainee receptionist at the Golden Tower Hotel. I was also a volunteer teacher of Chinese to foreign students, which helped me to understand other culture and allowed me to make many new friends.I note that your company exports most of its products and would very much like to be involved with your success in this field. I feel that my skills would be very useful to your organization.More details of my qualification and experience are contained in the enclosed resume and I would be happy to answer any questions that you may have.Yours sincerelyLiu JiamianGive the reasons why you think the second letter might be more effective than the first letter. 面试中常问的几类问题:个人情况Q: Where is your domicile / native place?A: My domicile / native place is Wuhan.Q: Tell me your present address, please.A: I live at Apt 802, 606 Zhongguancun Road, Beijing.Q: Can you tell me if you will get married and have a baby in the near future?A: I believe it is a personal question.Q: Do we have to transfer your wife and children here?A: Yes, I hope so. Its inconvenient to live apart.教育情况Q: Which school are you attending?A: Im a graduate student in the History Department at Beijing University.Q: What subject did you minor in?A: I minored in English and computer courses.Q: What do think is the relationship between the subjects you have taken and the job you are seeking?A: I can apply what I have learned to the work in your institute.Q: How do you think the education youve received will contribute to your work in this institution?A: My specialization at the university is just in line with the areas your institute deals with.Q: How about your academic records at college?A: I have been doing quite well.语言能力Q: How is your English proficiency?A: My spoken English is fairly good enough to express myself fluently./ The amount of English I know enables me to do general deskwork.Q: Have you ever learned any other foreign languages other than/in addition to/apart from/ besides English?A: I can read French a little./ I have a slight knowledge of Spanish.工作经验与业绩Q: Where are you working now?A: Im working as an export sales staff member for a foreign trading company. Ive given up my job.Q: What kind of work are you doing now?A: Im self-employed./ I run a bookstore.Q: Give me a summary of your current job description.A: As a personnel director, my work involves recruitment, training new employees, making plans for all kinds of insurance, and drawing up policies for the employees benefits.Q: What contribution did you make to your current / previous organization?A: The most satisfying accomplishment has been the promotion of our new dental care products./ Ive concluded several important deals for my company and signed new business contracts.Q: Have you received any honors or rewards?A: I got the title of “Advanced Worker” in 2005 and 2006./ I was chosen as one of “The Big Ten Prominent Youths” of Beijing in 2007./ I got a third-class prize for my scientific research last year.技能及资格Q: Please tell me about the work you have done which qualifies you for this job.A: I have a good command of secretarial skills./ Your organization could benefit from my analytical and interpersonal skills.Q: What certificates of technical qualifications have you received/ obtained?A: Ive received a Business English Certificate.品质与性格Q: What kind of character do you think you have?A: According to my friends, I am rather open-minded and always very active or sociable./ I tend to be withdrawn, so I think I need to become more sociable and spend more time with people.Q: Do you think you are introverted or extroverted?A: I am always very optimistic and reasonably cheerful./ Im more on the shy side by nature, not an outgoing person./ I am not so sure, maybe both.Q: What do you consider to be your strong points?A: I manage my time perfectly so that I can always get things done on time.Q: What are your shortcomings?A: I am too shy, so I think I should learn to open myself up more and be more outgoing with people.兴趣与爱好Q: What is your hobby?A: Collecting stamps is my greatest hobby. I find stamp collecting relaxing and it takes my mind off my work./ Though I have many interests, photography is what I like the most./ My most favorite pastime is painting, to be left all alone in my painting room.离职/求职原因Q: Why did you leave your last job?A: Because I am looking for a company that I really want to work for so that I could settle down and make a long-term contribution./ Compared with my workload and responsibilities, I think I am seriously underpaid.Q: Whats the reason for your application for this position?A: You are a leader in the field of electronics./ Your firm has a good reputation in the advertising business./ I hope I can meet people from different cultural backgrounds in this job./ Because I am very interested in your companys training program. Its a great chance for me to learn.Q: What do you consider important when looking for a job?A: To me, pleasant working conditions with co-operative staff are important.薪资与福利Q: What starting/ commencing salary would you expect here?A: Id like to have a yearly salary of 30,000 yuan, plus 1% commission on all sales./ If you could make it 5,000 yuan per month, Id be quite happy./ This is my bottom line, the minimum salary Ill accept./ Regarding salary, Id rather leave it to you./ Im willing to serve on trial for three months at a small salary.Q: May I ask about the remuneration?A: This job offer you 6,000 yuan a month plus room and board.Q: How about vacations/holidays?A: There are three weeks holidays a year, besides the public holidays.Q: Excuse me, could I have some idea of your benefit provisions?A: We have all the fringe benefits./ We have our fares and accommodations paid, plus daily allowance./ The company will reimburse all traveling expenses.Q: Does the company provide accommodation?A: Well supply you with an apartment of two bedrooms and a living room.Q: If you dont mind my asking, does your company give bonuses?A: Youll get bonuses at the end of each year according to your achievements. . A duty to ask about your salary1. Career experts say that job seekers should not be hesitant/shy/reluctant inquiring about the pay. However, they still have to do it in a polite, proper and tactful way. 2. The sensitive topic is normally not touched upon in the first one or two rounds of interview. At this stage, your priority is to prove your value to the company.3. What if the company has not addressed the issue directly? Students can seize the chance when asked “Do you have any more questions about our company?” Or “Anything else you want to know about us?”, and bring up the topic naturally.4. On some occasions graduates become tongue-tied when asked “How much do you expect to earn?” Career consultants advise job candidates to do research online about the average salary range in a specific sector and a companys level within the industry.5. Expectation and reality often dont match, especially for green hands. Capable students may friendly ask if its possible to raise the bar a little. A salary package comprises more than wages. It also contains benefits, insurance, paid vacations, training, and even a free hukou.” (endowment insurance, medical insurance, unemployment insurance, maternity insurance, employment injury insurance, housing fund) Ways to talk about your checkWrongHow much can you pay me?I strongly request a minimum salary of xxx or above that.Ill not take the job unless you give a salary of xxx.I wont consider the amount you give me. Thats far below my expectations.Your offer is not fair.RightMay I ask about the salary range in your company?What level of salary would you expect me to start on?I have to admit that that figure is a bit lower than what I expected.Is that figure open to negotiation? Because I very much want this job. It appeals to me very much .I think youll see that I merit a bit extra. Assignment: role- play Thomas liang 正在应聘上海一家名为DotCom 的互联网公司的一个职位.Chapter Three Business TravelSection One Introduction With Chinas entry into the WTO and the Olympic Games held in Beijing, the relationship between Chi