北师大高一英语Unit10 Money Lesson4 Advertisement教学设计

北师大高一英语Unit10 Money Lesson4 Advertisement教学设计1. Objectives:Knowledge objectives：To learn how to use the vocabulary on advertisementTo use proper language to describe and express their opinions, attitudes and emotionsSkill objectives：To understand the text and can get the important information according to the requirement.To use proper language to present the result of their discussionTo use proper language to make a role play in certain situationLearning strategies：To distinguish facts from opinions。To use scanning skill to get important information Emotion objectives：To cultivate students sense of cooperation and independent studyTo build up students confidences and stimulate their motivations on learning English2. Teaching Process Before starting: 1. Explain the objectives of this lesson.a. To understand four advertisements thoroughly.b. Learn to distinguish facts from opinions.c. To learn the usage of adjectives in advertisements.d. To promote a product.T： Class, do you like going shopping? When you go shopping, do you often see some salesman or salesgirls promoting their products? Today, we are going to learn how to promote your product. Firstly, if you want to promote your products, you should know the features (or the advantages) of your products. Now, Ill show you some products. What do you think of these products? Use the key words to help you. (choose one or two products.) Step one: show the pictures and then students make sentences. Products: electric toothbrush, laptop computer, mobile phone, mp3, e-dictionary, radio alarm clock Example: I think the electric toothbrushes are not very practical Key words: cheap convenient easy (to use) expensive practical reliable useful uselessRead to learnStep one: scanning T : As we know, if you want to let people know your product, the most common way is to put on an advertisement on TV or on newspaper or internet. Today, we are going to read four advertisements on internet. As the topic of this unit is money, well focus on money at first. Please scan the text and find out the price of each product.Product Price Remote headphone80.45Mini camera199.99earring19.5Floor cleaner5.99 Step two: T: An advertisement always tells us the advantages of the product. Now please read the text carefully and find out the advantages of each product. remote headphones (1) no wires (2) can listen to radio/TV up to 60meters away; (3) go through glass, walls and door (4) top quality sound; (5) excellent value. Mini Camera (1) no bigger than a credit card; (2) convenient (3) reliable (4) easy to use (5) has an automatic focus and flash (6) made from an attractive and strong material (7) not expensive Special earrings (1) attractive (2) useful (3) use in many noisy situation Feline Floor Cleaners (1) made from good quality material (2) practical (3) easy to wash (4) cheapStep three: reading strategies T: In order to attract the customers, an advertisement not only tells the facts of the products but also use their own opinions to affect our opinions. We should learn how to distinguish facts from opinions. Before we start, lets learn the reading strategies.Facts and opinions1).To find opinions look for adjectives (e.g. amazing/ attractive).2).Facts give information which is, in theory, true. (e.g. has an automatic focus) divide the whole class into four groups. Each group is in charge of one product. Then find some facts and opinion from the advertisements. ProductFactsOpinionsMini cameraamazing, new,convenient, reliable,attractive, strong1. no bigger than a credit card 2. has an automatic focus and flashRemote headphonefantastic, exciting,new, Excellent1. have no wires or cables 2. signals go through glass or doors and walls ProductFactsOpinionsSpecial earringsattractive,useful,1. gold earrings2. used in many different situationsFloor cleanersperfect,practical,easy,cheap1. made from good quality material2. complete set for only 5.99 Practice makes perfectStep one: Group workSuppose you are a salesman/salesgirl of the products, do you know how to promote your product? Please work in groups. Choose one object that you are most familiar with and write an advertisement for your product. Then choose one representative to show your product to the whole class.Step two （optional） T: As we know, in order to leave a deep impression on the customers, the company will write a wonderful slogan. Are you interested in reading some? Let enjoy some advertising sl