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计算机中级4班(软件、自动): Quiz details 个人测试成绩记录试卷:unit4book2编号:unit4book2试卷满分:62姓名:学号:222011321042012班级:登录:2012-06-11 15:24:52交卷:2012-06-11 16:32:38上机地址:5老师是否已批卷:尚未批卷批卷时间:图例:Right or marked by instructor Wrong To be marked by instructorClick ONCE on the speaker icon to start listening!放音结束前请不要离开本页。否则就听不成啦!Part 1 Short dialogs and multiple choice questions(每小题: 分)Directions: Listen to the short dialogs, then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.Questions 1 to 1 are based on the following passage.1.A. They both think there are too many ads.B. They both think there are not enough ads.C. The man thinks there are too many ads, while the woman thinks the opposite.D. The woman thinks there are too many ads, while the man thinks the opposite.Questions 2 to 2 are based on the following passage.2.A. Security and esteem, but nothing else.B. Only fear, love and sensory pleasure.C. Basic human feelings.D. Advertising principals.Questions 3 to 3 are based on the following passage.3.A. To show the importance of the Tour of France.B. To show the possibility of recovering from a deadly disease.C. To show that successful ads are often stories with happy endings.D. To show that a happy ending is required for all commercials.Questions 4 to 4 are based on the following passage.4.A. To show that he only knows how to copy a page by hand.B. To show that he only knows how to make photocopies.C. To show that a feel-good ad is usually a true story.D. To show that a feel-good ad does not have to be a true story.Questions 5 to 5 are based on the following passage.5.A. Because the name in Spanish suggests disasters.B. Because the name in Spanish suggests not moving.C. Because the name in Spanish means turning over.D. Because the name in Spanish means bad luck.Questions 6 to 6 are based on the following passage.6.A. Ads should be made by local people.B. The lipstick ad is more effective in Germany.C. Ads should be adapted for particular places.D. The same ad can be used in various places.Questions 7 to 7 are based on the following passage.7.A. To show how fast one can buy things with the card.B. To show how much he likes the card.C. To express his disagreement with the woman.D. To express his agreement with the woman.Questions 8 to 8 are based on the following passage.8.A. Because short slogans are refreshing.B. Because people are busy.C. Because only short slogans are impressive.D. Because the Coca-Cola company has set a good example.Questions 9 to 9 are based on the following passage.9.A. He disagrees with the woman.B. He agrees with the woman.C. He believes that figures dont lie.D. He believes that most surveys are puzzling.Questions 10 to 10 are based on the following passage.10.A. He believes it is unfair because most people are not alcohol abusers.B. He believes it is unfair because few people are using the healthcare system.C. He believes it is fair because the healthcare system needs the extra money.D. He believes it is fair because alcohol abuse needs additional money.Part 1 Short dialogs and multiple choice questions(每小题: 1 分; 满分:10 分)小题得分对错我的答案客观1.1AA2.1CC3.1CC4.0AD5.1BB6.1CC7.1DD8.1BB9.0AB10.1AASubtotal: 8 老师评语:Click ONCE on the speaker icon to start listening!放音结束前请不要离开本页。否则就听不成啦!Part 2 Short dialogs and blank filling(每小题: 分)Directions: Listen to the following recording, then fill in the blanks with the missing words. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers.Questions 1 to 7 are based on the following passage.W:So, Mr. Smith, you want to increase ridership on the buses.M:1., and we hope you can help us.W:Certainly we can. First, we must 2. of bus travel.M:How do you do that?W:Well, well 3. to see what people really think about taking the bus. Well investigate 4. and so on.M:Will that work?W:It works 5. . Once we get a profile of 6. , we can see who we can 7. .Part 2 Short dialogs and blank filling(每小题: 1 分; 满分:7 分)小题得分对错我的答案客观1.1We doWe do2.1change the imagechange the image3.0servedo some surveys4.0(未答)different age groups5.1all the timeall the time6.0usersyour users7.0targetstargetSubtotal: 3 老师评语:Click ONCE on the speaker icon to start listening!放音结束前请不要离开本页。否则就听不成啦!Part 3 Short passages/dialogs and blank filling(每小题: 分)Directions: Listen to the following recording, then answer the questions by filling in the blanks. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers.1.According to the man, what should they do to reach their target market?They must use the right .3.What media is the woman considering in order to reach computer users?The and computer .4.What other media does the woman suggest to create brand recognition?Billboards and .7.How will the manufacturer deal with direct mail?Since direct mail is for manufacturers, it will to small .8.What will the man do after a detailed proposal is made?He will pass it to .Part 3 Short passages/dialogs and blank filling(每小题: 1 分; 满分:8 分)小题得分对错我的答案客观1.0(未答)marketing strategy2.0(未答)Internet3.0(未答)magazines4.0(未答)newspaper ads5.0(未答)not suitable6.0(未答)be left7.0(未答)retailers8.0higher-upthe higher-upsSubtotal: 0 老师评语:Click ONCE on the speaker icon to start listening!放音结束前请不要离开本页。否则就听不成啦!Part 4 Short passages/dialogs and cloze(每小题: 分)Directions: Listen to the following recording, then fill in the blanks. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers.Questions 1 to 12 are based on the following passage.In the 1920s 1. realized the possibility of using the 2. for advertising. The radio could quickly convey their message to 3. even if they did not have printed ads or they were not 4. . In the 1950s television became the No.1 5. , on which advertisers could demonstrate their 6. and present 7. figures, and control 8. . Today advertisers spend 9. dollars though they may not know how 10. the advertising is. A man said that he knew half of his advertising budget 11. , but he did not know 12. .Part 4 Short passages/dialogs and cloze(每小题: 1 分; 满分:12 分)小题得分对错我的答案客观1.0(未答)advertisers2.0(未答)radio3.0(未答)the consumers4.0(未答)literate5.0(未答)advertising medium6.0(未答)products7.0(未答)well-known8.0(未答)public emotions9.0(未答)millions of10.0(未答)effective11.0(未答)was wasted12.0(未答)which halfSubtotal: 0 老师评语:Click ONCE on the speaker icon to start listening!放音结束前请不要离开本页。否则就听不成啦!Part 5 Short passages and multiple choice questions(每小题: 分)Directions: Listen to the following recording, then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.Questions 1 to 5 are based on the following passage.1.Which of the following is NOT mentioned as a purpose of advertising?A. To encourage listeners to buy a product.B. To persuade readers to support an organization.C. To encourage readers to get rid of a certain idea.D. To persuade listeners to agree with a certain idea.2.According to the passage, who is most likely to pay for an ad?A. The advertiser.B. An advertising agency.C. The retailer.D. The shop.3.Which of the following is second in importance?A. Local advertising.B. Trade advertising.C. National advertising.D. Professional advertising.4.Which of the following is true of direct mail?A. Mail advertisements go to people with certain characteristics.B. Mail advertisements go to producers rather than professionals.C. Mail advertisements are more effective than TV commercials.D. Mail advertisements are more expensive than other forms of advertisements.5.What is the passage mainly talking about?A. The role of advertising in modern society.B. The definition and classification of ads.C. The effects of various types of ads.D. The importance of various types of ads.Part 5 Short passages and multiple choice questions(每小题: 1 分; 满分:5 分)小题得分对错我的答案客观1.0(未选)C2.0(未选)A3.0(未选)A4.0(未选)A5.0(未选)BSubtotal: 0 老师评语:Click ONCE on the speaker icon to start listening!放音结束前请不要离开本页。否则就听不成啦!Part 6 Short passages and True/False questions(每小题: 分)Directions: Listen to the following recording, then mark the statements T (true) or F (false). You will hear the recording twice. After the first playing, there will be time for you to write the correct answers. Use the second playing to check your answers.Questions 1 to 5 are based on the following passage.1.It costs the man one dollar to play a round of golf.A. TB. F2.The hotel charges the man three dollars for three golf balls.A. TB. F3.The price for the golf balls is written in small print.A. TB. F4.If the man had known the price for the golf balls, he would have stayed in the nearby luxury hotel.A. TB. F5.The luxury hotel charges the guests mainly for the golf balls.A. TB. FPart 6 Short passages and True/False questions(每小题: 1 分; 满分:5 分)小题得分对错我的答案客观1.0(未选)A2.0(未选)B3.0(未选)A4.0(未选)A5.0(未选)BSubtotal: 0 老师评语:Click ONCE on the speaker icon to start listening!放音结束前请不要离开本页。否则就听不成啦!Part 7 Long dialogs and multiple choice questions(每小题: 分)Directions: Listen to the following recording, then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.Questions 1 to 5 are based on the following passage.1.Why doesnt Tony want to sit with the other two people?A. Wearing a fashionable jacket, he cant stay with ordinary people.B. He is afraid that Bob will try his jacket on.C. Because his jacket is the same color as his friends clothes.D. Because the other two people do not really like him.2.What is Tony wearing?A. A jacket similar to the one Ben Affleck wears.B. Ben Afflecks old jacket.C. The same jacket Ben Affleck wears in an ad.D. The same jacket Ben Affleck wears though its color is different.3.What is Bobs reaction to Tonys jacket?A. He doesnt like it.B. He doesnt recognize it is the same jacket Ben Affleck wears in the ad.C. He wants to try it on.D. He doesnt care about it.4.Why does the woman say she is sick?A. Both men follow whatever the ads say.B. Tony follows whatever the ads say though Bob does not.C. Bob follows whatever the ads say though Tony does not.D. Neither Bob nor Tony agrees with the ads.5.What does the woman imply when she says Sure you did. It and Ben Affleck.?A. The man made the jacket himself.B. The man and Affleck made the jacket together.C. The jacket itself is the real reason for the man to wear it.D. Affleck is the main reason for the man to like the jacket.Part 7 Long dialogs and multiple choice questions(每小题: 1 分; 满分:5 分)小题得分对错我的答案客观1.0(未选)A2.0(未选)C3.0(未选)C4.0(未选)A5.0(未选)DSubtotal: 0 老师评语:Click ONCE on the speaker icon to start listening!放音结束前请不要离开本页。否则就听不成啦!Part 8 Vocabulary and Structure(每小题: 分)Directions: Choose the right answer.1.Dad, I need some new shoes. My old ones look _ funny.A. kindB. a kindC. kind ofD. a kind of2.They probably give Yao Ming millions of dollars to wear those shoes. But if you bought me the shoes, Id wear them _.A. nothingB. with nothingC. in nothingD. for nothing3._ just before the store was closing, John rushed in to buy a TV set.A. One dayB. On one dayC. In one dayD. At one day4.The friendly shop assistant was waiting for the days last customer to _ his sales target.A. reachB. reach toC. arriveD. arrive to5.The shop assistant warmly greeted John and showed him the various models _.A. at displayB. on displayC. in the displayD. on the display6.It is _ for us to specify what kind of people we want.A. too only naturalB. only too naturalC. too natural onlyD. only natural too7.She added, We should _ the dispute _ the local judges.A. keep . withB. keep . inC. leave . withD. leave . to8.Our student union should _ against smoking on campus.A. make some publicityB. do some publicityC. make some publicationD. do some publication9.Advertisers keep finding ways _ the law.A. overB. aboutC. roundD. around10.We have everything you need. Stereos, video machines, refrigerators, dining room tables. _; we have it.A. Naming itB. To name itC. You name itD. You put a name on itPart 8 Vocabulary and Structure(每小题: 1 分; 满分:10 分)小题得分对错我的答案客观1.0AC2.1DD3.0DA4.1AA5.1BB6.1BB7.0BD8.1BB9.1DD10.0ACSubtotal: 6 老师评语:Total score: 17 正确率: 27.4%计算机中级4班(软件、自动): Quiz details 个人测试成绩记录试卷:quiz 1 book2编号:quiz1book2试卷满分:84姓名:刘强学号:222011321042012班级:登录:2012-06-11 16:36:54交卷:2012-06-11 17:17:44上机地址:5老师是否已批卷:尚未批卷批卷时间:图例:Right or marked by instructor Wrong To be marked by instructorPart 1 Short dialogs and multiple choice questions(每小题: 1 分; 满分:10 分)小题得分对错我的答案客观1.0AC2.1DD3.1DD4.1AA5.0AB6.1AA7.0CA8.0CB9.0BC10.0CDSubtotal: 4 老师评语:Part 2 Short dialogs and blank filling(每小题: 1 分; 满分:14 分)小题得分对错我的答案客观1.1favorite bandfavorite band2.1Not anymoreNot anymore3.1no longerno longer4.0big funa big fan5.0collectcollected6.0the oncethe ones7.1Going crazyGoing crazy8.0(未答)Maybe to you9.1pressurepressure10.1fall in lovefall in love11.1get itget it12.1from time to timefrom time to time13.1Go onGo on14.0watch this videomusic videoSubtotal: 9 老师评语:Part 3 Short passages/dialogs and blank filling(每小题: 1 分; 满分:11 分)小题得分对错我的答案客观1.1Move MountainsMove Mountains2.0Sicksick of3.0not beautifula bore4.0beautifulterrible5.0every model prizeevery music award6.0yearstimes7.0how she climbhow8.0(未答)climbed9.0singerpop music ladder10.1a clever managera clever manager11.1traintrainSubtotal: 3 老师评语:Part 4 Short passages/dialogs and cloze(每小题: 1 分; 满分:19 分)小题得分对错我的答案客观1.0(未答)writer2.0(未答)the art of music3.0(未答)know it4.0(未答)favorite styles5.0(未答)classical and folk6.0(未答)popular music styles7.0(未答)Country and western8.0(未答)the heart9.0(未答)southern10.0(未答)western11.0(未答)love12.0(未答)lifes hardships13.0(未答)characteristic14.0(未答)home15.0(未答)theme park16.0(未答)music shows17.0(未答)oldest radio show18.0(未答)broadcasts19.0(未答)liveSubtotal: 0 老师评语:Part 5 Short passages and multiple choice questions(每小题: 1 分; 满分:5 分)小题得分对错我的答案客观1.0(未选)B2.0(未选)C3.0(未选)D4.0(未选)D5.0(未选)ASubtotal: 0 老师评语:Part 6 Short passages and True/False questions(每小题: 1 分; 满分:5 分)小题得分对错我的答案客观1.1BB2.1AA3.1AA4.0AB5.1AASubtotal: 4 老师评语:Part 7 Long dialogs and multiple choice questions(每小题: 1 分; 满分:5 分)小题得分对错我的答案客观1.0(未选)C2.0(未选)D3.0(未选)A4.0(未选)B5.0(未选)CSubtotal: 0 老师评语:Part 8 Vocabulary and Structure(每小题: 1 分; 满分:15 分)小题得分对错我的答案客观1.0BC2.1BB3.0BD4.0AB5.0DB6.1AA7.1AA8.1AA9.1CC10.1DD11.0AC12.0CA13.1BB14.0AC15.1CCSubtotal: 8 老师评语:Total score: 28 正确率: 33.3%计算机中级4班(软件、自动): Quiz details 个人测试成绩记录试卷:unit2 book2编号:0212试卷满分:30姓名:刘强学号:222011321042012班级:登录:2012-06-11 17:18:18交卷:2012-06-11 17:28:42上机地址:5老师是否已批卷:尚未批卷批卷时间:图例:Right or marked by instructor Wrong To be marked by instructo

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