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Preface Thedayofdouble11 alargediamondwastakedby20million BedRoom Clerk WhatcanIdoforyou Consumer Iwanttobuyaring Clerk Therearethreekindsofprice 10 000 1 00 000 1 000 000 Whichonedoyouwant Consumer 1 000 000 Socheap I llgetit PS 声音为淘宝交易时的提示声 Accordingtodouble11toseethe 成员 陈玉潘蔡文静王涟淳周亚 onlineshoping Background Tmall calledtaobaoatthattime begantoholdthecommoditypromotion 商品促销 onnovember11 2009 Atfirst thereasonisthatmakingpeopleremembertaobaoandtryingtoappealconsumerstoconsumethroughthecommoditypromotion Butnow Doubll11 hasbecomethee commerce 电子商务 Festival eveninfluencesofflinestores 线下商城 Thisyear sturnover 2011年33 6亿 2012年191亿 2013年350 19亿 NewsVideo Double 11 FestivalinChinaonlineretailersgearupforshoppingspree Retailer 零售商Gearup 促进 增加 狂欢 Anetworkvocabularyaboutonlineshopping Chopingthehandfamily 剁手族 isthatsomeonewhoisawhite collarworkerisaddictedtotheonlineshopping TheyfeelveryregretfulafterbuyingalotofthingsthroughtheInternetandpromisetheywon tdoitagain Theexampleofonineshoppingonnovember11 1 Liuyan livesinUrumchi spendingmuchtimeononlineshopping SheboughtmanygoodsthroughtheInternet suchasdresses articlesofeverydayuse startingfromthedayof11th shehasexperiencedthedifficultyofshopingonline However therearetwofavoritegoodswhichshelikesbesthaven tbeenbought 2 Shenjing awhite collarworker 白领 isalsoanonlineshoppingexpert Influencedbyotherpeople sheoftenpaymuchattentionontheitems 物品 throughtheInternet Thisyear evenifthedouble11didn tcome shehasalreayplantobuyaovercoatandadress Butrefusedbyherrelatives Attheearlymorningonnovember11 shecontroledherselfsuccessfully However whenshewenttotheoffice shefailedandbroughttheovercoatultimatly Weibonews Dormitory W It sdouble11today doyouwantbuysomething C Iwanttobuyalotofthings ButIneedarational 理性的 consideration W Comeon whyareyousohesitant Ihaveboughtalotofthings Afterdouble11 W Ihaverunoutofallmymoney Whatdidyoubuy C Nothing I msorational Consumers charateristics 1 hightlyeducated2 Rationalized3 Fashionconsumption4 Willingtofacesalespersonneldirectly5 consumer stastehasbecomemoreandmorehigh6 theincresednumberofwomen Thereasonofcrazyshoping 1 fearofloss 怕吃亏 2 followthetrend3 fallintotemptation 诱惑 4 reducepressure Rationalnetizenshowtoavoidtheattractionofdouble11 1 avoidexpressagefastigium 快递高峰期 2 thegoodsdoesn tcheapmuchthanbefore it sjustamethodsforpromotion 3 drawlessonsfromthepast Theexpertviewsonunreasonableconsumption havethecorrectvalues Discernment 辨别力 Theevaluationoftheforeignmedia Ashamed Newrecord Thebigestshoppingday Logisticsisbusy Manifestthepowerofconsumption Ourgroup ssuggestion 1 Thinkaboutthethingswhetheryoureallyneed 2 Don tbeblindbytheprice3 Communicatewiththesensiblepeople4 Haveafirmbelief Interviewrecording 重庆师范大学 重庆工商大学 服装设计师 What syouropinionondouble11 四川外国语大学 CTBU Reporter NowweareinterviewingtheforeignstudentsofCTBUonthedouble11 Hello whereareyoufrom Foreigner I mfromtheUSA C Whatdoyouthinkofthedouble11 yo

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