18,Cash Flow现金流.doc

18. Cash Flow 现金流1 Words and Phrases 单词和词组analysis分析 pretty reasonable budget预算很合理projection预测 take your figures on board参照了你的数字pattern模式 tend to drop off很可能下降promotion促销 lead to a tight cash flow使现金流紧张stimulate刺激 scrape through勉强应付targeted有针对性的 draw up a program起草计划confidential绝密的 make a dent削减correspond符合，一致 fit in with the cash flow与现金流相符circumstance情况 tide over the lean periods渡过低收入时期reserve储存，余款 by way of a bonus以奖金形式2 Sentences 重点句型1. Why the cash flow report?为什么是现金流报告呢?2. So，what does this mean for us?那这对我们又有什么意义呢?3. So，why is it happening this year?那为什么今年这样做呢?4. Ill be interested to see the details. 我很有兴趣看一下具体内容。5. We havent been given that before. 以前没给过我们这个。6. These figures are only estimates，arent they?这些数字只是预测的，对吧?7. Does that mean the company will have to borrow money?这就意味着公司要借钱了是吗?8. As you said，the sales tend to drop off in the winter months. 你说过的，销售量在冬季这几个月很可能会下降。9，Weve taken your figures on board when we did the cash flow. 我们做现金流分析的时候参照了你的数字。10. Yes, theyre only estimated based on the annual budget figures. 是的，它们只是根据年预算数字推算出来的。11. The topic for this weeks staff meeting is on the cash flow report. 本周员工会议的主题是现金流报告。12. And that could flow on to us by way of a bonus at the end of the year?那年底会给我们发奖金了?13. Have you had a look at the budget for the year and the cash flow analysis?你看过今年的预算和现金流分析了吗?14. We are drawing up a program now which I should have finished by next week. 我们现在正起草一个计划，下周就该完成了。15. Let me have the program before next weeks meeting and well discuss it then. 下周开会前给我这个计划，然后我们再讨论一下。3 Dialogue 1A Manager discusses cash flow with a Sales Manager A: Have you had a look at the budget for the year and the cash flow analysis?B: Yes, its a pretty reasonable budget and, more or less, in line with our sales projections. A: Weve taken your figures on board when we did the cash flow. As you said, the sales tend to drop off in the winter months. B: Yes, thats the usual pattern, so the income will be reduced which could lead to a tight cash flow. A: If the sales targets are similar to last year we may scrape through without having to borrow any extra funds. B: We were planning a special promotion for this winter to see if we can stimulate the sales and improve the cash flow. A: That would be great. What are you planning?B: We are drawing up a program now which I should have finished by next week. Were looking to discount some of the slow moving stock through some targeted promotion. A: I hope you dont bust the advertising budget because that could really make a dent in the cash flow. B: Yeah, Im aware of that and thats why were going to focus the advertising where we reckon it will be most effective. A: Ill be interested to see the details. Let me have the program before next weeks meeting and well discuss it then. B: Yep, will do. Im pretty confident the plan will have a positive impact on the cash flow. 对话1 经理和销售经理讨论现金流问题A: 你看过今年的预算和现金流分析了吗?B: 看过了，预算很合理，而且基本上和销售量预测相符。A: 我们做现金流分析的时候参照了你的数字。你说过销售量在冬季很可能下降。B: 是的，一般是这样，所以收入会下降，可能会引起现金流紧张。A: 如果销售目标和去年差不多，那么可能不用再借钱就能勉强应付。B: 我们计划过今年冬天进行一个特别的推销计划，看看能否刺激销售，改善现金流。A: 那太好了。你们的计划是怎样的?B: 我们现在正起草一个计划，下周就该完成了。我们打算通过一些有的放矢的促销活动，对一些滞销的存货进行打折处理。A: 希望你别超过广告预算，因为那样的话现金流就会大幅削减。B: 嗯，我知道，所以我们会把广告的钱花在刀刃上。A: 我很有兴趣看一下计划的具体内容。下周开会前把它给我，然后我们再讨论一下。B: 好的，我会给你。我很自信，这个计划一定会对现金流产生积极的影响。4 Dialogue 2A Sales Manager discusses the importance of cash flow with his staff. A: The topic for this weeks staff meeting is on the cash flow report. Ive given each of you a confidential copy and related that to our monthly sales targets. B: Why the cash flow report? We havent been given that before. A: No, we havent given it out before because, it is a confidential set of figures and I expect you to keep it that way. B: So, why is it happening this year?A: Because, I believe it is important that you get a better understanding of how the sales patterns fit in with the cash flow. B: I see the projected sales are low in December and July and that corresponds with those negative figures in the cash flow. A: Thats right. The company has a set of fixed expenses each month and our sales projections wont earn enough income to cover them. B: Does that mean the company will have to borrow money?A: Not under normal circumstances because, the cash flow from the high sales months will provide the reserves to tide over the lean periods. B: So, what does this mean for us? These figures are only estimates, arent they?A: Yes, theyre only estimates based on the annual budget figures. What it means for us is, if we can exceed our sales targets, particularly during the lean months, it will be a very good year for the company. B: And that could flow onto us by way of a bonus at the end of the year?对话2 销售经理向员工介绍现金流的重要性A: 本周员工会议的话题是现金流报告。我已经给大家每人一份绝密的报告副本，和我们的月销售目标有关。B: 为什么是现金流报告呢?我们以前没有收到过这个报告。A: 以前没给大家是因为它包含绝密的数据，我也希望大家保密。B: 那么，为什么今年给我们呢?A: 因为，我认为让大家更好地理解销售模式怎样与现金流相符非常重要。B: 我发现12月和7月的预测销售量比较低，这和现金流中的负数数字相符。A: 正确。公司每个月都有固定的支出，而我们预测的销售量低，不足以满足支出。B: 那是否意味着公司要借钱了呢?A: 正常情况下不必，因为销售额高的月份积累的现金流可以提供储备资金，渡过收入低的时期。B: 那这对我们又有什么意义呢?这些数字只是预测的，对吧?A: 对，它们只是根据年预算数字进行的推算。这些数字对我们的意义是，如果能够超过销售目标，尤其是在这些收入少的月份，公司就会全年顺利。B: 那年底能给我们发奖金了?5 Exercises A Vocabulary Drill词汇填空练习1. Sales tend to be _ during the winter months. 2. It is important that people _ the cash flow report. 3. Cash flow _ tries to balance income and expenditure. 4. Successful _ can impact on cash flow projections. 5. Lower sales could lead to a lower _ . 6. The sales _ should help improve the cash flow. 7. We will talk about cash flows at the next _ . 8. _ company has a set of fixed expenses. 9. We will be OK if the _ are similar to last year. 10. Cash flow analysis is based on _ figures. promotion understand meeting Every sales advertising estimated analysis income lower B Reading Practice阅读练习A cash flow analysis is a very useful tool for any organisation, big or small, because it forces one to look to the future in a practical and realistic way. Every company has a number of fixed expenses to be paid regularly in addition to extraordinary expenses that occur during a financial year. The cash flow analysis provides for these additional expenses according to the projected income as derived from the annual budget, which sets out targets for the companys performance in sales and production. It is a particularly valuable tool when sales are controlled by seasonal factors that produce highs and lows for the incoming cash. The Administration Department is a necessary expense but, its operation needs to be assessed against the allocated budget funds and is, therefore, included in the cash flow. The actual cash flow is compared against the projected cash flow, generally, on a monthly basis and becomes part of a normal monthly reporting. This comparison is vital for identifying any anomalies that may arise in the cash flow. If the actual varies significantly from the expected, it may call for some remedial action whether its a drop in sales or an increase in expenditure. Every department should have a good understanding, and knowledge, of their respective cash flow projections. Answer the questions belo