《商务英语课件T》PPT课件.ppt

TopicOne TeachingProcedures I TeachingAimsII SomeinformationaboutthecourseIII LectureOne I TeachingAims Toimprovethestudents understandingofthebasicbusinessinformation ToknowsometradetermsTohelpstudentstowriteabusinessletter Tohelpstudentstohaveasuccessfulbusinessnegotiation II Someinformationaboutthecourse 1 TopicsofLectures2 Requirements 10Lectures 1 EstablishBusinessRelations 建立业务关系 2 InquiriesandOffers 询盘与报盘 3 BusinessNegotiations CounterOfferandDecliningaCounterOffer 贸易谈判 还盘和反还盘 4 AcceptanceandOrder 接受与订货 5 PackingandShipment 包装与装运 6 PaymentandDelivery 付款与交货 7 Inspection InsuranceandArbitration 商检 保险与仲裁 8 Complaints ClaimsandAdjustments 抱怨 索赔与理赔 9 AgencyandContract 代理与签约 10 EtiquetteinBusinessNegotiation 商务谈判的礼节 Requirements 1 Cometoclassontimeoraskforleaveinadvance 2 Takenotesifnecessary andaskyourselfwhatyouhavelearntaftereachlecture 3 TotalScore Attendance 20 Finalexam 80 4 Questionsandsuggestionsarealwayswelcome LectureOneEstablishBusinessRelations 建立业务关系 1 Channelstoestablishbusinessrelations 建立贸易关系的渠道 2 SampleLetters 信函样例 3 SituationalConversation 情景会话 4 UsefulExpressionsonestablishingbusinessrelations I Channelstoestablishbusinessrelations 建立贸易关系的渠道 Commercialinstitutionsstationedabroad 驻国外的商业机构 TheChambersofCommercebothathomeandabroad 国内外的商会 Mutualvisitbytradedelegationsandgroups 贸易代表团和组织的互访 Attendanceattheexportcommoditiesfairsandexhibitions 参加国内外举行的出口商品交易会和展览会 Businessnegotiationsthroughtalksorcorrespondence 通过面谈或互通书信来进行的贸易洽谈 Advertisementsinthenewspapersorperiodicals 报纸或杂志上的广告 Introductionfromotherbusinessfirmsorfriends 其他公司或朋友的介绍 Self introductionBank Commercialinstitutionsstationedabroad 驻国外的商业机构 我方从我国驻英国大使馆商务参赞处那里获悉了贵公司的名称和地址 因此我们借此机会给你方写信 看看能否与你方建立起贸易关系 WelearnedyournameandaddressfromtheCommercialCounselor sOfficeofourEmbassyintheU K weavailourselvesofthisopportunitytowritetoyouandseeifwecanestablishbusinessrelationswithyou TheChambersofCommercebothathomeandabroad 国内外的商会 Attendanceattheexportcommoditiesfairsandexhibitions 参加国内外举行的出口商品交易会和展览会 我方对贵厂去年在春季商品交易会上展出的产品留有深刻印象 因此有意与你方建立贸易关系 We remuchimpressedbythegoodsofyourfactorydisplayedattheSpringCommodityFairlastyear soweintendtoestablishbusinessrelationswithyou Introductionfromotherbusinessfirmsorfriends 其他公司或朋友的介绍 承蒙史密斯先生的介绍 我们得知贵公司的名称和地址 ThroughthecourtesyofMr Smith welearnedthenameandaddressofyourcompany Advertisementsinthenewspapersorperiodicals 报纸或杂志上的广告 我方从 中国日报 的广告上获悉目前你方对中国制造的自行车的需求不断增长 WelearnedfromtheadvertisementinChinadailythatyourdemandforChina madebicyclesisincreasing Self introduction 我们来信自我介绍一下 我方是电扇和空调的主要出口商之一 Wewritetointroduceourselvesasoneoftheleadingexportersofelectricfansandairconditioners Bank Chase银行告知我方 你方是缝纫机的主要进口商之一 并且希望在这方面同我方做贸易 因此我们给你方寄上一份符合你方市场要求的商品目录以供你方选择 TheChaseBankinformedusthatyouareoneoftheleadingimportersofsewingmachinesandthatyouareinterestedintradingwithusinthislines Foryourselection wearesendingyoualistoftheitemswhichmightbesuitabletoyourmarketrequirements SampleLetter DearSirs Re ElectronicProductsWelearnfromtheCommercialCounselor sOfficeoftheSwedishEmbassyinBeijingthatyouareinthemarketforelectronicproducts Weavailourselvesofthisopportunitytoapproachyoufortheestablishmentoftraderelationswithyou Wespecializeintheexportationofelectricproducts Inordertoacquaintyouwithourbusinesslines weencloseacopeofourExportListcoveringthemainitems goods article 1 suppliableatpresent Shouldanyoftheitemsbeofinteresttoyou pleaseletusknow Weshallbegladtogiveyouourlowestquotationuponreceiptofyourdetailedrequirement Inourtradewithmerchantsofvariouscountries wealwaysadheretotheprincipleofequalityandmutualbenefit Itisourhopetopromotebyjointefforts bothtradeandfriendshiptoourmutualadvantage Welookforwardtoyourfavorablereply Yoursfaithfully DavidKinchEncl asstated 1 sportsgoods体育用品 children sgoods儿童用品 toiletarticles洗漱用品 SituationalConversation Mr DavidKinch thegeneralmanagerofEastIndustrialCorporationofAmericaisholdingameetingtodiscussthepossibilityofestablishingbusinessrelationswithMr YuMing thegeneralmanagerofGuangzhouElectronicProductsImp Exp Corporation Bothmeet asscheduled attheGuangzhouImp Exp CommoditiesFair K Hello I mDavidKinchfromAmerica Y Howdoyoudo Mr Kinch MynameisYuMing K Gladtomeetyou Mr Yu BeforemytriptoChina we vesentyoualetterseekingforcooperation Afterknowingyou llholdthecommoditiesfairinGuangzhou I vedecidedtocomehereinpersontoexplorethepossibilityofestablishingbusinessrelationswithyou Y We dbeverypleasedtoenterintobusinessrelationswithyourfirm K Thankyou Mr Yu WelearnedfromourCommercialCounselor sOfficeinyourcountrythatyou reoneoftheleadingimportersofelectronicproductsinChina We vebeeninthislineformorethantwentyyears Hereisacopyofourcatalogue Ihopesomeofourproductswillbeofinteresttoyou Y Ihopeso too Thereisanincreasingdemandforelectronicproducts putersinChina So ifyourpricesarecompetitive wecancometoterms 成交 intermsof 在 方面 beongoodtermswithsb与 关系好 K Wethinkourpricescomparefavorablywiththepricesofthesamekindofproductsontheworldmarket Y That sgood Well firstly we llgotoseeyourexhibits thenstudyyourcatalogueanddecidewhatitemsweareinterestedin Thenwecanhavefurtherdiscussionstomorrow K That llbefine Seeyoutomorrow then Y Seeyoutomorrow UsefulExpressions 1 wishtoenterintobusinessrelationswithyourcompanyonthebasisofequalityandmutualbenefit 希望在平等互利的基础上与贵公司建立贸易关系 2 We vebeeninthechemicallineformanyyears 我们经营化工产品已有多年 3 WespecializeintheexportationofChinesefood 我方专门出口中国食品 4 WewanttoacquaintourselveswiththemarketconditioninSoutheastAsian 我们想熟悉一下东南亚的市场 5 Yourdesiretoestablishdirectbusinessrelationswithuscoincideswithours 你方同我方建立直接贸易关系的愿望与我方愿望一致 6 uponreceiptofyourletter 一收到你的信 7 beinthemarketforsth 欲购 8 lookforwardtoyourfavorablereply 敬候佳音 9 availoneselfofthisopportunitytodosth 充分利用