计划书英文版.doc

ContentsPart I Executive Summary1.1 Market analysis-11.2 Technology introduction-21.3 Company introduction-21.4 Investment and finance-31.5 Organization and human resources-31.6 Risk management and financial analysis- 41.6.1 Risk management-41.6.2 Financial analysis-41.7 Related legal links-4Part II Project introduction2.1 Project background-52.2 Software overview-52.2.1 Gas network hydraulic conditions simulation technology and theory application-52.2.1.1 Establishment of mathematical model-62.2.2 Gas network hydraulic conditions simulation software-112.2.3 Main functions-142.3 Advantages of gas network hydraulic conditions simulation software-172.4 Application promotion cases-18 2.4.1 Promotion cases-19 2.4.2 promotion economic benefits-212.5 Gas network hydraulic conditions simulation software application prospect-21Part III Market analysis3.1 Market overview-22 3.2 Domestic application situation-223.3 Market share analysis-24 3.4 Market segmentation-243.4.1 Market capacity-24 3.4.2 Market forecast-253.4.3 Market segment-253.4.4 Competition analysis-263.4.5 Policy and the influence of the WTO-27Part IV Company strategy4.1 the Company overview-284.2 the General strategy-284.2.1 Company mission-29 4.2.2 Company objective-294.3 Development strategy-29 4.3.1 Early growth (1-3 years)-294.3.2 Medium-term growth (4-6 years)-30 4.3.3 Later mature period(7-10 years)-304.4 International market overall strategy-31 4.4.1 Internationalization motivation-314.4.2 Ways to access-314.4.3 Strategies of access-314.4.4 Development steps of overseas market-31Part V Marketing5.1 Product introduction-32 5.2 Product positioning-325.3 Target market-335.4 Promotion strategy-335.4.1 Inspiration demand-335.4.2 Product information-335.4.3 Free trial-335.4.4 Product advertising-345.4.5 Public relations department-345.5 Market development-355.5.1 For the developed simulation software market-355.6 Marketing channel analysis-365.6.1 Direct sell-375.6.2 Through technology center agents-375.6.3 Through public relations departments-38Part VI Brand strategy6.1 Brand positioning-396.2 Brand creation strategy-396.3 Brand management strategy-406.4 Enhancing the brand value-416.5 Shaping classic brands-41Part VII Company operation and management7.1 Company property- 427.2 Organization form-427.3 Departments responsibility-437.4 Enterprise culture-447.5 Innovation mechanism-447.6 Company services-447.6.1 Marketing organization structure-457.6.2 Service content-457.7 Staff management-477.7.1 Enterprise staffs recruitment-487.7.1.1 Recruitment rules-487.7.2 Enterprise employee training-497.7.2.1 Employee training-497.7.2.2 Termination of enterprise employees contract-53Part VIII Enterprise financial analysis8.1 Capital raise-558.2 Management of funds-558.2.1 Cost budget-568.3 Income analysis-578.4 Investment income and risk analysis-578.4.1 Investment payoff period analysis-588.4.2 Net present value-588.4.3 Contained return rate-588.4.4 Profit index-598.4.5 Project sensitivity analysis-598.4.6 Surplus losses-608.5 Financial analysis-618.6 Audit-63Part IX Risk management9.1 Strategic risk-649.2 Financial risk-65Part X Law links10.1 -6710.2 -6710.3 -6710.4 -6710.5 , -6710.6 -6810.7 , , -6810.8 Laws about revenue-6810.9 Laws about labor-6810.10 -68Part I Executive summaryThe most important thing is the feasibility study before a company establishes. Not only a company, but each activity has to do the feasibility study and demonstration in a degree before its start, including services, manufacturing, and even education reform, medical reform which would have pilot work. The feasibility study is a very complex and important thing, through strict and careful market research and scientific reasoning, now we divide the research content into several parts as follows:1.1 Market analysisAccording to the national related reports, market research and second-hand material which showed that each year Chinas natural gas pipeline engineering construction investment is about 95 billion yuan. With the rapid development of the gas industry, the market will invest each year with 15% of the constantly increasing speed, in this century 30s ,growth will be 23% or above. So there will be higher requests for gas network planning construction, operation and management. However, due to our countrys simulation softwares calculation speed and accuracy are low, and foreign software is expensive .That strictly restricted the development of the gas industry in our country. Every year the direct and indirect economic waste is as high as 1.3 billion yuan.The simulation computation of gas network for the planning and design of the new pipeline network system and network expansion is of great significance. The simulation calculation result can be used to guiding to choose pipe and tube diameter, on the premise of not affecting the normal operation of pipeline network, we try to minimize pipe diameter, optimize network design, lower investment, and improve operation intelligence level. For this, many of the domestic and foreign experts and scholars did a large amount of researches of the network simulation model and compiled the various simulation software. But because the technology is relatively backward, the current software has certain problems.(1) Domestic traditional simulation software: slow calculation, low rate of the simulation accuracy, complex operation, etc.; accounted for about 7% of the countrys gas market.(2) Overseas advanced simulation software: not accord with Chinas national conditions, need reinvestment and redevelopment; The function is not complete, etc.; accounted for about 23% of the countrys gas market.With the development of society, intelligent is a trend, simulation will be the tide, the accuracy is the root, and the pursuit of low price . Under the new policy of the reduction of countrys energy consumption and pollution, and the reform and the tide of open policy, innovation, high efficiency, and low cost suit Chinas economic development trend, and simulation software also showed a very strong competitive power, so it can greatly improved economic benefit, and serve the society after put into the market.1.2 Technology introductionGas network hydraulic conditions simulation analysis patent technology is based on the research result of professor Tian Guansan, Shandong Jianzhu university. The development and operation of the technology greatly improved the domestic software simulation accuracy, make its error narrowing at 2% to 5% range, the accuracy of the software has reached the international first-class standard. The research result obtained the “2011 Shandong science and technology progress Second prize.Applicants led a research group to do a nearly 20-year-research, applying for software registration and copyright 2 items, publishing 34 papers, including 3 article on EI and participating in 2 works, educating 10 graduate students. This series of results can be applied in: gas network planning, new expansion design and computation; High, medium voltage gas networks dynamic simulation, and storage. As city gas network is combined with the SCADA system, and it can realize the online simulation of operation condition of pipeline network system. It has a important significance for the intelligence of city gas network operation.This achievement has been applied in 30 special planning and urban gas network of pipeline network in the construction, modification and extension of Beijing, Jinan, Dezhou, Linyi etc. by Shandong Jianzhu university architectural planning design institute, jinan municipal engineering design institute, tsinghua university and etc. Meanwhile, cooperated with the Qingdao product into electronic Co., LTD. to make the product used in the dynamic simulation of TaiAn cooperations long distance pipeline running condition, in shanxi baoji, it realize the online simulation of more than 480 node pressure of gas network operation. and ready to provide more than 480 without pressure testing equipment node pressure parameters, and to provide the theory basis for the operation of the network intelligent scheduling. This results achieve direct and indirect economic benefits more than 170000000 yuan, and began to spread application in the whole country, and it is of great significance for improving the construction and operation of the gas network management 1.3 Company profileGreen Technology Co., LTD. is a assumed company, it based on shandong Jianzhu university c professor Tian Guansans research resultgas network hydraulic conditions simulation analysis patent technology.Our companys this software aggregate the advantage of former software, to a great extent, reduced the obvious disadvantages of the past software, and highlights the superior performance of itself- high precision, wide usage, big market, small investment .High precision: 2 minutes timely simulation, the accuracy is 96%-98%, 2%-5% error;Wide usage: various high, medium and low pressure pipe loop network; With a variety of functions;Big market: each year can be directly development market 1.3 billion RMB, the potential market of 320 million yuan.Small investment: according to the current research and development, only once investment, relative to foreign software cheaper 40%-53%.The company pays attention to the short-term goal and the long term stratege: short-term goal use price advantage to rank in the similar market, medium and long-term objectives: to expand software field, involved gas market both at home and abroad, and water, oil fileds, form with service gas as the core, multilateral service, diversified business group company.1.4 investment and financialOur company is located in shandong Jinan high-tech park, enjoy a special tax preferential policy.The start of the company needs a capital of 10 million. Qingdao into electronic product of the company invests 4.32 million, Green team invests 200000, short-term loan 3.86 million insurance companies and funding 1.62 million. Investment in fixed assets is 5.75 million, the current funds is 4.25 million. In addition 2 million shares to provide equipment.Capital stock scale and structure is tentatively set for: the company registered capital is 12 million. Foreign risk investment and contribution is 9.68 million(81%);The company equipment is 2 million (16.67%), the contribution of the patent 120000 (1%).The second year earnings estimates RMB 15 million yuan, the sales profit will be about 47% growth every year. In the second year the asset returns is 78% and the investment capital can be recovered in two years and a month.Venture capital will be out within about 3-5 years out, the takeover is suitable for the company1.5 Organization and Human resourcesIn the beginning, organization structure take linear system. The company property rights and the right of management are separated, take the general manager responsibility system. Under the general manager, vice general manager of technology, vice general manager of marketing, vice general manager of financial, administrative department . Give decision-making group full decision-making power, give operators full business autonomy, at the same time to provide positive working environment for labors.Our technology and software belong to Prof. Tian Guansan (see the appendix)and prof. Li Xingquan Green will from choose, use, foster and staythe four employing methods , paying attention to a team key person training to mobilize clerk enthusiasm, carrying out internal reasonable competition, stimulating staff potential, maximizing